1000+ Articles Later, Here’s Where Let’s Reach Success is Heading 36

1000+ Articles Later, Here's Where Let's Reach Success is Heading

There are now 1000 blog posts in the archives of the blog.

This makes me smile for a few reasons.

First, it’s a proof that consistency does create results. But by consistency, I mean years. And by results, I mean that it’s possible to create an authoritative site on your own (without the help of a single expert or having a team, or outsourcing any aspect), become known in the niche, make money from a blog, and turn it into a business.

The investment is the number of hours that I’d never be able to count. But I don’t need to. Simply because it has always been a learning experience before anything else.

The second most important reason why the growth of Let’s Reach Success makes me smile is that by having done this – sticking to this project, I proved yet another business and life principle many are afraid to admit.

That the first step can be the smallest thing possible, and that the end result is only limited by your self-limiting beliefs and excuses.

I started with one short post on a wordpress.com website, because I had no idea how it was possible to have your own platform online. I also wasn’t sure what will happen next, whether anyone would see it, or how many errors there were in it. But it didn’t matter. Because this first step led to the next one. And after years of taking small steps, it’s all come to this moment.

I’m a writer before anything else. I do self-publish books and can keep doing it as content creation is my strong side. However, I was never really passionate about selling them.

Until a week ago, there was a book store on the site where you could buy one of these.

books

Throughout the site, I also invited people to join the free newsletter, to listen to the podcast, to consider advertising on the site, or my freelance services. There were other offers too, often taking them to third parties.

But in the end of the day, I was never confident in selling anything, so it wasn’t such a success either. I kept producing and publishing content on my favorite topics – personal, spiritual and business growth, and letting guest writers contribute to the site too to get exposure and share their life lessons or business wisdom.

I knew I still wasn’t making the most of this platform that I had created over the years. That there was potential in it, and ads, affiliate marketing, or even my products had little to do with the most suitable way for monetization.

I don’t like ads anyways. Removed these a long time ago to improve readers’ experience and give it a more minimalist and professional look. It’s all about the content here. So it should stand out, and there can’t be any distractions.

That’s why you haven’t seen a popup on it for months now. The average Internet marketer would say I’m crazy about this :)

So, let’s get to the point.

There’s a solid knowledge base in the thousands of pages of Let’s Reach Success. And content creation is, to this day, the thing I wanna dedicate my time to daily.

After all that time, I finally found a way to put all the pieces together and think of a way that will be best for everyone, including the site itself.

I’m turning it into a subscription-based site, offering premium content to anyone who decides to join.

letsreachsuccess.com premium

This will be the only paid thing the site offers now. All the books, how-to guides, other downloads, and the best of the articles I’ve written over the years, will now be restricted to non-members.

That’s the best way to offer free content (there will always be plenty of it here, and new additions coming almost daily) to anyone who just wants to spend some time, look around, skim a few posts, and leave.

It’s also the most practical way for those who truly want to make a change in their life, to find the right content, to receive more of it weekly that others won’t see, to have it all in one place, and to show that they care by investing a small amount of money monthly.

Here’s when you can join, if you’re curious to see what’s on the other side.

Other reasons why this is a good idea:

One thing.

I’m reading The One Thing now, but I’ve always known that in life and in business we should concentrate on one thing solely. Otherwise, we get distracted and don’t really have the time or energy for more.

That’s what I was till recently – distracted. Not knowing what to offer to people on the site first, overwhelming visitors with more than one offer on some pages, and producing content with different purposes, not being sure whom to target it for.

Now I know.

The hours I invest daily to gather information and turn it into step-by-step guides, the personal realizations and life lessons I share, the research of other pieces, the editing, proofreading and formatting to make it look good and easy to read. All that will now be with one single goal in mind: ‘Is this piece of content serving the subscribers of Let’s Reach Success Premium right?’

Dedication.

In the world of digital business and internet marketing, where everyone’s in it for the leads, the backlinks, the followers, the scaling, the likes, the paid ads, I remain loyal to the good old honest content strategy and the respect between a reader and a creator.

It’s simple. If you are a personal growth enthusiast, want to see practical tips on lifestyle design, starting a business, getting things done and living unconventionally by making small changes in daily life, you’ll also want to have access to content that’s not available to anyone out there.

So it makes sense that you’ll subscribe to Let’s Reach Success.

You can also ask me to write on any topic you’d like to learn more about, or ask a question about something you struggle with and hear what I’d do if I were you.

If you just wanna skim list articles on different sites and switch to other activities after that, then you won’t really need a subscription. That’s also fine.

I’ve written before on the importance of being selective.

With our time, the people we let in our lives, the projects we work on, the many goals we want to reach, etc.

So, we also need to be selective with the information we consume, its source, how it’s presented to us, and the platforms we invest time in.

You can see what’s inside Let’s Reach Success Premium herecheck out my mission here (the short story of my journey and why I’m turning the site into a premium platform). Or simply register in the form below here.

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The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

***
Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.