Don Draper’s Simple Technique for Producing Creative Ideas

don draper lesson on creative ideas

“The day you sign a client is the day you start losing them.” – Don Draper

It’s 08:00 am. Just finished my morning routine and here I am now watching an episode of ‘Mad Men’ on my laptop. This is my free time before I go back to doing my tasks for the day.

It’s one of my favorite series for a few reasons.

First, there is its main theme – advertising.
I’m currently studying Marketing, so it’s very useful.

Second, it reveals everything that’s going on in the biggest company of that time. Shows the meetings, how to make the best offer to a new client, how directors manage their work and make decisions despite the drama in their personal lives.

Another reason is that you can understand how the hierarchy in this business works. Different circles are shown – from how the senior partner is respected by everyone in the agency, and how the particular company departments function, to how an ordinary secretary – after a lot of hard work and creative ideas – becomes a copywriter in a company ruled by men, and how they react to that.

The best thing though, is the colorful personality of Don Draper.

He is the creative director and later becomes a founding partner of a new firm. His past is covered in mystery and now he is known as one of the best in this business.
The two things that have won him that position are the talent of generating ideas in any time and presenting them to the client in the most convincing manner.

I can say for sure that his character affected my mind. I was impressed by the great ideas he came up with wherever he was.

One time, while in a restaurant with a potential client, he thought of something and wrote it on a napkin.
Another time an idea was born at home, while he was with his family.

What Can Don Draper Teach Us About Creative Ideas

His favorite technique is one of the simplest but most powerful ones (which is understandable because the action takes place in the 60s, when smoking is a privilege for the rich and television is black and white; advertising is also in its early stage, but still the concepts are great).

That technique is as he said it: “Just think about it deeply, then forget it… then an idea will jump up in your face.”

So I decided to get the best of Don and acquire his habit of generating ideas at any time.

Everyone can do it!

It’s simple as that: just care a small notebook with you and whenever inspiration strikes – of course after some time of concentrated thinking on the issue – you will be ready.
Then find the best way to present it in front of the right people.

Your goals may be different – solving a problem, trying to change someone’s mind, making a client believe in your idea or presenting a product in front of potential users – but when you have a great idea and you manage to put it in a favorable light, together with the confidence you radiate, the convenient words you use and a persuasive way of speaking, your idea is going to meet everyone’s approval.

Have you learned something important from a movie/book character? What is it and how did it affect your journey to success?

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Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.

But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.

With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.

Finding The Ideal Product to Sell

1. Target Hobbyists and Collectors

You’ll be surprised by just how much money hobbyists and collectors are willing to spend to fuel their passions.

If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.

Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.

Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.

2. Something Hard to Find or Can’t be Bought Locally

There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?

Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.

You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.

3. Star with The Accessories Before The Big-Ticket Items

When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.

These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.

Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.

If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.

4. Consumables Mean Customers That Keep Coming Back

Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.

Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.

Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!

If you're into ecommerce, you might be wondering what product to sell on your online store. Here are 4 great ideas that are sure to make you money and bring you loyal customers: #ecommerce #onlinestore #makemoneyonline #sidehustle