Don Draper’s Simple Technique for Producing Creative Ideas 40

don draper lesson on creative ideas

“The day you sign a client is the day you start losing them.” – Don Draper

It’s 08:00 am. Just finished my morning routine and here I am now watching an episode of ‘Mad Men’ on my laptop. This is my free time before I go back to doing my tasks for the day.

It’s one of my favorite series for a few reasons.

First, there is its main theme – advertising.
I’m currently studying Marketing, so it’s very useful.

Second, it reveals everything that’s going on in the biggest company of that time. Shows the meetings, how to make the best offer to a new client, how directors manage their work and make decisions despite the drama in their personal lives.

Another reason is that you can understand how the hierarchy in this business works. Different circles are shown – from how the senior partner is respected by everyone in the agency, and how the particular company departments function, to how an ordinary secretary – after a lot of hard work and creative ideas – becomes a copywriter in a company ruled by men, and how they react to that.

The best thing though, is the colorful personality of Don Draper.

He is the creative director and later becomes a founding partner of a new firm. His past is covered in mystery and now he is known as one of the best in this business.
The two things that have won him that position are the talent of generating ideas in any time and presenting them to the client in the most convincing manner.

I can say for sure that his character affected my mind. I was impressed by the great ideas he came up with wherever he was.

One time, while in a restaurant with a potential client, he thought of something and wrote it on a napkin.
Another time an idea was born at home, while he was with his family.

What Can Don Draper Teach Us About Creative Ideas

His favorite technique is one of the simplest but most powerful ones (which is understandable because the action takes place in the 60s, when smoking is a privilege for the rich and television is black and white; advertising is also in its early stage, but still the concepts are great).

That technique is as he said it: “Just think about it deeply, then forget it… then an idea will jump up in your face.”

So I decided to get the best of Don and acquire his habit of generating ideas at any time.

Everyone can do it!

It’s simple as that: just care a small notebook with you and whenever inspiration strikes – of course after some time of concentrated thinking on the issue – you will be ready.
Then find the best way to present it in front of the right people.

Your goals may be different – solving a problem, trying to change someone’s mind, making a client believe in your idea or presenting a product in front of potential users – but when you have a great idea and you manage to put it in a favorable light, together with the confidence you radiate, the convenient words you use and a persuasive way of speaking, your idea is going to meet everyone’s approval.

Have you learned something important from a movie/book character? What is it and how did it affect your journey to success?

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10 Things Uber Successful People Do in the Morning 15

10 Things Uber Successful People Do in the Morning

Who doesn’t want to be successful? Whatever our purpose in life may be, we want to achieve success with it. Although success is usually perceived as career growth, it also encompasses personal growth. These two things go together.

So what can we do to reach the personal and professional growth of uber successful people? Maybe we can imitate some of their habits. Their morning rituals, in particular, set the pace of the day.

Did you know that the way you start your mornings affects your entire day?

You probably felt that, but guess what: science proves it as a fact, too.

In a study called “Waking up on the wrong side of the bed: start-of-workday mood, work events, employee affect, and performance,” researchers found that whatever the mood of workers was during the morning, they preserved it throughout the entire day.

So if you start off in a good mood, you have greater chances of having a great day. That’s why morning routines are so important.

Let’s learn from the ultra successful people, shall we? How do they start their mornings?

What The Most Successful Do in The Morning

1. Spend Time with the Partner.


As we said, success is not only about professional achievements. It also means having the right person by your side.

Take Mark Zuckerberg and Priscilla Chan as an example. They are both crazy successful, and they are definitely happy to have each other.

Waking up next to the person you love makes every morning special. Appreciate that moment. Have a coffee together. Talk. Be glad you’re there for each other.

2. Mindfulness.

Yes; mindfulness is a habit.

Successful people are always busy. Can you imagine a hectic morning with dozens of urgent email messages, business partners calling, and the kids yelling? And they are still in their pajamas! That’s why they practice mindfulness.

Researchers from The University of Sydney found that mindfulness reduces work-related stress and improves the mood at work. That’s why successful people always seem ready to deal with any situation.

So how do you practice mindfulness in the morning?

Just wake up. Take few deep breaths. Be aware of the present moment. Be aware of the responsibilities the day ahead will bring. Relax, and tell yourself that you’re ready.

3. Plan the Day.

A good plan will set you on the right track.

Plan your tasks for the day in the morning. When you have such an outline, it will be easier to handle all responsibilities. You’ll know you’ll have time for all tasks.

If you realize there’s not enough time, you should plan how to outsource. If, for example, you cannot complete a business report, you can hire assignment masters to write or edit it for you.

4. Exercise.

I know; it’s a cliché. However, it’s also an activity that works.

Physical exercise makes you fitter, but it also makes you happierWhen you’re done with your morning exercise ritual, you feel at ease, and things start to clear up.

Most successful people exercise. Hillary Clinton does yoga. Obama works out for 45 minutes six days per week. Mark Cuban does cardio fitness. Follow their example!

5. Practice Patience.

Too many things ahead? If your schedule is busy, you’ll be eager to get things done ASAP. The morning is the period of the day when you should practice patience. Relax.

You already made a plan. There’s time for everything. You’ll get through the day. For now, cherish this precious moment of morning relaxation.

6. Juice Up.

How to Win The 9-to-5 Battle by Staying Healthy at Work

It’s no wonder why so many celebrities are into the latest juice detox trend. Healthy juices give you valuable nutrients and make you feel more energized.

Have a different juice every single morning. Sure, the juicer will take some cleaning after, but the juice will certainly give you enough energy for that.

7. Eat Breakfast.

You saw this coming, didn’t you?

Uber successful people know that the breakfast is the most important meal of the day. It’s even better when it’s healthy.

Yes; the juice can be your breakfast, but it won’t make you feel full for long. If you don’t intend to have a standard breakfast, pack some fruit for work. A banana and an apple are mandatory!

8. Hydrate.

Have a glass of water as soon as you wake up. Hydration is essential for the way your entire system functions.

9. Be With the Right People.

In Tools of Titans, author Timothy Ferriss refers to a so-called “five chimps theory” in zoology. According to that theory, you can predict the behavior of any chimp if you analyze the five chimps they usually hang out with.

There’s a lot of wisdom in that theory. When you surround with nervous people, you’re nervous, too. When you surround yourself with positive characters, you reflect good vibes, too.

The first people you contact in the morning will set the mood for your day. Choose them carefully.

10. Celebrate Achievements.

When you wake up with a positive mindset, you’ll boost your chances of spending a good day.

Instead of thinking about all obstacles ahead, you should take time to think about all achievements you’ve made towards your current goals. This appreciation will convince you that you’re on the right track.

When we sum things up, all these morning habits of the ultra successful people seem pretty simple, don’t they?

However, it takes tons of persistence and commitment to stay true to them. Start by making small steps. Pick few of these activities and repeat them every day, until they turn into habits.   

Cathy Baylis is a personal growth expert who writes insightful articles that motivate and challenge others. She has worked as a writer for a little over a decade now, and owns several blogs that she updates on her free time.