How Networking is the Secret to Everything 131


The following article on networking is a guest post.

Developing relationships with interests in your market space is the key to growing your business, especially when your market space is, in fact, marketing. In this article, we’ll give you reasons why networking is so vitally important and how it helps. We’ll start with a few basics:

Networking refers to building relationships between your business and other businesses or individuals who can help you grow your company, either by exchanging goods, information, and services or by giving you contacts that will expand your outreach. These types of relationships are almost always mutually beneficial — the value flows both ways.

A market space refers to the virtual realm in the world of commerce where transactions, interactions, and thought leadership take place in a larger sense, rather than in a given, purely physical, geography.

Not just referrals — you also get access to professionals.

When people think “networking,” they automatically assume that the only reason someone would want to network is to get referrals and clientele. And while that’s certainly a reason, it’s not the only reason.

By networking, you also gain access to professionals that will help your business. For example, if you’re a small business looking to expand, gaining leeway with CPAs and town officials from other locations that you’re looking to expand to, either virtually or geographically, will help you make the connections you need. A business could do the same if they lacked their own IT department, and many do. After all, the more talent you have access to, the more services you can offer and the more referrals your business can make on behalf of its partners.

Social media outreach will increase as a result of networking.

Just mentioning “social media” is a way to get a lot of reactions, most of them frantically directed at how to increase social media followings. In this day and age, it seems that almost every business has a social account in order to connect with customers both current and potential.

By networking with other interests, you can help increase your social media following by agreeing to promote them and mention them if they do the same to you. You’ll have access to their social media audience and they’ll have access to yours, with neither of you losing any followers in the process. It’s a win-win situation.

Broaden your audience base.

This is connected with the aforementioned social media point. In your virtual market space, connecting with other interests and individuals is a great way to get access to a market that, for whatever reason, you might have had trouble connecting with otherwise. Your target audience for your business fits into one category, but with the inclusion of your networks that you’ve built up, the category of your target audience widens (and deepens) vastly.

These considerations apply to every industry, from medicine to marketing. In fact, in the case of the latter, it can be even more important. Marketing is, after all, about connecting people with a message, product, or service. In that sense, it’s actually their business to network as much as possible, and in as many spheres as possible. Joining a respectable marketing community is a good way to improve your marketing strategies and connections.

To learn more or start a conversation about networking, visit

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7 Great Ways to Attract More Customers to Your Business 61

7 Great Ways to Attract More Customers to Your Business

If you want to make your business successful in the long-run, you should be aware of the desires of your target audience related to the products and services offered by your business. One cannot build a profitable business without attracting new and existing customers towards your products and services.

The more customers find your products/services worth spending their money on, the more it will increase the chances of your business growth and improved publicity. All you need to do is fulfill the demands of your target market. Here are seven ways to attract more customers to your business:

How to Get More Customers

1. Always Listen

Small business should focus on what inspires and attract the customers more towards them what they like to hear and what they don’t bother to hear at all.

You could use your loyal customers to give you feedback related to your products and service. Then, you can work on it honestly to attract new customers and keep the loyal ones. Their feedback will help you bring positive changes to your products to fulfil the demands of the customers to the fullest.

Be responsive towards the emails, phone calls and handwritten slips of complaints by the customers. This gives a very good impression in front of the customers, and they will feel more comfortable to come and shop next time from here as well as they will recommend it to friends and family.

2. Identify Your Ideal Client

If you want to attract more customers to your business, you should be well aware of your target market and then find out those types of customers who are a part of your target audience. Look for what makes them happy, excited, relieved, sad and much more.

You need to identify your ideal customers so that it can be easy for you to offer those products and services in a way your target audience desires.

3. Know Your Business Inside and Out

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The main purpose of knowing your own business is that the more knowledge you have about your products and services, the easier it will be for you to attract and engage the customers.

When people find out that you are knowledgeable about your products and services, they will seek your assistance to buy.

4. Try Direct Response Marketing

The best way to reach your ideal customers is to try to get more information out of them.

Use different ways to encourage them. Ask them to be on your email list and find out more personal information to use for designing an appealing marketing campaign.

When customers find an ad related to their personal interest, they will feel motivated enough to visit and have a look at the products and services your business has to offer.

The more you will focus on delivering direct marketing messages to your target audience, the more it will increase the chances of getting a direct response which you can calculate later to find its effectiveness.

5. Word-of-Mouth Always Works

Every small business should be careful about dealing with customers. The products/services they are offering should be of very good quality to give people the best shopping experience.

Because once customers feel happy and satisfied with the products, they are more likely to spread the word among their friends, family, neighbors, and colleagues.

Word-of-mouth marketing is one of the oldest forms of advertising. It’s unpaid, yet the most effective marketing campaign any business can ever take advantage of it. Good Word of mouth will not only play a part in increased sales, but it will also increase the publicity of your business among the people.

6. Offer discounts and Deals

Discounted offers and deals have that magnetic effect which pulls the customers into the store to take advantage of the biggest opportunities. As these offers manipulate customers to make unplanned purchases, they cannot imagine losing the opportunity to buy a product or service at a cheap rate.

7. Be on Social media

If your business doesn’t have an online presence, then you are not a hot topic among people. If you want to be on top of your customers’ bucket list, then you need to make your presence on social media platforms more visible.

Before buying any product or services people usually follow the recommendations of their friends, family and form an opinion based on the comments of strangers on your social media pages. Updating your pages on social media platforms and being more active there will make people talk about your business.

About The Author

Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares his bright ideas on SquareShip.

The more customers find your products/services worth spending their money on, the more it will increase the chances of your business growth and improved publicity. All you need to do is fulfill the demands of your target market. Here are seven ways to attract more customers to your business: