What Are The Advantages of Hiring a Mystery Shopper? 50

mystery shopper

The following post is a sponsored post.

Customer service is a lifeblood of any successful retail outlet. If yours is sloppy, then your business will suffer. If yours is great, on the other hand, then you’ll likely do much better. For this reason, it’s essential that retailers ensure that their customers are well looked-after and valued.

But there’s a problem here. How can one judge how effective one’s customer service is? The task is far trickier than it might first appear. One possible solution might be to hire an outside Mystery Shopping Agency, such as Tactical Solutions, to judge the situation. Such an organisation will be able to provide you with a customer’s perspective on your business – which you can use to make improvements and deliver a better experience next time.

Complaints are rare.

If you’re in a management position of a retailer, than you may from time to time have to field complaints. These complaints may come in the form of a written letter, or they may come in the form of a face-to-face encounter on the shop floor of your business.

But just because complaints about your business are rare doesn’t mean that your business is performing swimmingly. When people experience poor customer service, the reaction is not usually to pen a letter – it’s to take their custom elsewhere. It’s only in those rare instances where the customer service is bad, but not quite so bad that you’re willing to go elsewhere. This, clearly, is only a very slim cross-section of the population.

For this reason, customer feedback, however valuable, is not something that can be relied upon for accurate information. Rather, it is just the exposed tip of an iceberg that might sink your business – it’s wise, therefore, to obtain some additional information. Mystery shoppers are able to provide you with this information.

It’s hard to keep your bad customer service a secret.

In the modern world, everyone expects customer service to be of a certain standard. When this standard is not met, they’re more than willing to tell everyone they know about it. On the other hand, good customer service is unlikely to be talked about so enthusiastically – unless it’s especially good.

Conversation tends to have a knock-on effect, as word-of-mouth causes a message to spread. One person might tell two people, and then those people tell two more people. News of bad customer service thereby spreads in a way that news of good customer service never could.

Mystery Shoppers are able to offer specifics.

Thus far we’ve considered bad customer service as though it always consists of a single, memorably negative incident. Perhaps a self-service till might not be working properly; perhaps a staff member might have been rude or unhelpful. But for the most part, this isn’t how it works; the quality of a shopping experience is mostly judged by a subjective impression of how good the experience was. This impression might in turn be informed by a multitude of minor touches, which on their own might go unnoticed, but together form a more pleasing whole. For example, staff members might be clean-shaven, with clean uniforms and name badges. Less time might be spent in the queue. Aisles might be clearly marked, and assistance offered where it’s needed.

When you commission a mystery shopper report, you’re able to put together a list of more targeted questions. These will allow you concentrate on these little details, and in turn form an idea of which areas of your shop require addressing, and which do not.


A mystery shopper will be unknown to your staff and your other customers. Conceivably, it could be any person that enters your premises. Indeed, this is why it’s called a mystery shopper. If you train your staff to treat every customer as though they’re a mystery shopper, and incentivise good reports, then the reports are more likely to come back glowing. Moreover, you’ll have improved the customer service experience for all of your customers who weren’t mystery shoppers. As a consequence, your mystery shopper programme will not just identify areas for improvement – it’ll motivate your staff to improve their customer service before the report has even come back!


When you hire a mystery shopper from outside the business, you’ve the luxury of impartiality. The mystery shopper has no stake in the business, and no real interest in whether it succeeds or fails. They’ll therefore be able to provide you with a fresh perspective that’s not clouded by a conflict of interest.

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Join Me for Warrior Woman 2018 and Gain Focus, Energy and Inspiration [Free Online Event] 45

Join Me for Warrior Woman 2018 and Gain Focus, Energy and Inspiration [Free Online Event]

Every now and then I share with you a free online event here on the blog that I believe will inspire you to improve at least one area of your life. This month’s one is about the powerful practices of 22+ women that help them live life on their own terms.

It’s called Warrior Woman, and guess what? I’m one of them.

In fact, that was the first ever virtual summit I’ve agreed to be part of and it was great sharing what works for me and what keeps me motivated and productive during the day, especially when things aren’t exactly the way I want them to be.

Let me share more about it.

Who’s Hosting Warrior Woman and What Inspired Its Creation?

That’s Anna Acuña – a fierce woman living life on her own terms!

As the creator of Wild & Free, she encourages purpose-driven men and women to pursue their passions and create a life that sets their soul on fire!

At first, Anna didn’t believe a life on her own terms was possible either. But her artistic, creative and adventurous spirit craved so much more than that!

She wanted a life full of adventure. To have complete control over her time. So she decided to trust her inner compass, break free of the norm, and start doing the things that got her fired up in life!

Like me, she understands what it’s like to wonder if the life you imagine is possible.

Which is exactly why I want you to join us for the interview series Anna’s hosting about this topic. So, you can gain the FOCUS, ENERGY, and INSPIRATION you need to break free of the norm and start living life on your own terms!

It’s called: Warrior Woman 2018: Powerful Practices to Focus your Mind, Boost your Energy, and Invigorate your Spirit to Live Life on your Own Terms!

How Can Warrior Woman 2018 Help You?

The best thing about it is that you can listen to more than 22 women who are already independent and doing what they love. They talk about how their days go, what challenges they overcame and what they are still struggling with, how they find courage in the face of adversity, how they broke free from the 9 to 5, and what their best advice for newbies is.

I, for instance, talked for 30 minutes on the most important things that allowed me to start making money from my passion, and how this grew over time to make me location independent. I also share my best productivity principles and what keeps me on top of my game every day. Which is key to not just living the lifestyle you desire, but also keeping it.

Where Can I Sign Up for Free?

22+ badass women have come together to share their personal powerful practices that keep them Focused, Energized and Inspired to live life on their own terms doing work that gives them a sense of purpose. As empowered women, we want to show you how you can start living life on your own terms.

This is a powerful guide and jolt of inspiration for anyone who is bored out of their mind and tired of their soul-sucking job. It’s definitely something I wish I had when I was just starting out, which is why I’m so excited Anna is hosting this and that I get to share it with you.

You have nothing to lose and your future to gain. Let’s do this!  You can sign up here.