3 Great Ways to Show Appreciation This Mother’s Day 94

3 Great Ways to Show Appreciation This Mother's Day

A day shouldn’t go by without showing your mum how much you love her. But everyday life distracts us from what’s truly important and we leave things like that behind. When Mother’s Day comes, however, we have a strong desire to do something special to make the most important woman in our life smile.

If that sounds familiar, why not put some more thought in what you’ll do this year, to actually surprise her and remind her of how much she means to you?

Here are some creative ways to come up with the perfect way to show appreciation this Mother’s Day:

1. Treat her well for the whole day.

Start with breakfast in bed (meaning you may show up early without her knowing if you don’t live together) and flowers.

How you start your day defines how it goes, so she’ll be thrilled from the moment she opens her eyes.

What’s more, she’ll be sure that’s all there is to her surprise and will be ready to continue the day as usual. But you’re just getting started.

You can stay at home for the next few hours to clean the house and do some chores that have been put off for a long time.

Until it’s time for lunch, when you’ll take her out for a nice meal at her favorite place, and maybe a walk after that if the weather is nice.

You can also spend the afternoon together talking about things she enjoys or watching TV at home. In the evening, you may take her to the cinema.

That’s a lot of time and effort, and she’ll never forget it. What you yourself won’t forget, however, is how for the first time you’re seeing her smiling for that many hours in a row. And you’ll want to do that again soon.

2. Get her something nice.

She may always tell you not to get her anything, but a gift is a gift, especially when it’s given with love and on such a special occasion.

But don’t just get her the first thing you see in a store or online, or something ordinary, or which she’s already received in the past. That shows no appreciation and you’re putting no thought in it.

Instead, try to really think of something she actually needs.

Take a look at everything at her place and see what can be replaced with a newer one. Or remember what she’s been mentioning a couple of times during your last phone calls. She might have talked about something her friends have that she’d love to have too, or about a problem she has (for which there is a product to fix it), or else.

If you can’t come up with something meaningful and useful, jewelry is always a nice choice.

But again, don’t get her anything, simply because she’s not any other person to you.

Guessing what she’d love may not be easy, so why not take a look at her recent photos, or notice what she wears, or get something you think she’ll wear even if accessories aren’t her thing?

Be it a beautiful bracelet, or the right necklace for her latest outfit. If you’re in doubt, go for the simpler version, without too much color.

3. Create something special yourself.

Something every mother would appreciate, and a perfect choice for Mother’s Day, is a DIY gift.

You don’t need to be good at it, to have any special skills, or to invest a lot of money and time. It’s the attention that matters.

Here are some ideas:

  • make a scrapbook with old photos;
  • or a gift card;
  • create a simple web page that will bring back some nice memories and make her smile;
  • make a video of yourself wishing her something special, add some humor;
  • write her a poem and read it to her;
  • make a photo collage, print it and give it to her in a handmade frame;
  • try a spa gift.

This way you’ll also bring her back to your childhood, when you couldn’t afford to buy her anything, but only had your imagination so you worked with what you got. And still made her day.

There are many things you can do for your mum this Mother’s Day.

Having no time, ideas, or else won’t work as an excuse. If you do care, it’s your job to show it to her.

So what special will you do this Mother’s Day?

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The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Ownership of Emotions
The Unexpected


When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.


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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”


You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.