9 Productivity Tools for Social Media Marketers

Productivity Tools for Social Media Marketers

This is a guest post by Kiara Hallihan – a content marketing consultant at Galaxyessay. She believes that every marketing campaign could be spiced up greatly with quality content.

One of the most crucial aspects of any business is marketing.

It’s a process that is intended at broadening the business as an entity. Although there are stipulated strategies to conduct an effective marketing, the rise of technology has totally changed how things were done traditionally.

Today, marketers utilize the Internet to conduct their activities with ease. Furthermore, the Internet has proven to be a reliable platform in terms of cost and efficiency.

But social media has risen above all the others as an incredible marketing platform. This is because it has become part of the contemporary culture and millions of people utilize an array of social media platforms daily. This is a perfect hunting ground for marketers.

Although it may sound easy, the dynamics of carrying out a successful marketing campaign on social media networks is not easy. That’s why there are online tools dedicated to make your work easy. This article will spell out these productivity tools in detail to help you become a successful social media marketer.

1. Mention

Just as the name suggests, mention is an online platform that mentions what is trending on the social media networks.

It is a powerful social referencing tool that enables the user to remain up to date on what is trending. The most outstanding fact about this tool however, is that it is so simple to use with simple controls that are user friendly.

Some online marketing critics even find it more powerful and simpler to use than Google Alerts. You can also customize the settings in this platform to suit your needs, e.g. you can set for a default alert that takes you directly to the page you want rather than the Mention page.

2. Swayy

Swayy is a productivity tool for social media marketers that boasts of some incredible features. It basically highlights all the top stories on social media networks and presents them to you in a dashboard. This makes it easy for you to see what topics are trending and choose the one to write about.

It doubles up as a sharing tool. You can create posts and easily share them on your Facebook, Twitter and LinkedIn pages with a click of a button. And this feature enables you to share articles on a scheduled process to an array of multiple platforms in the shortest time possible.

3. eGrabber’s Account-Researcher

This is considered to be one of the most powerful research tools for marketing.

eGrabber’s accounting researcher basically works like LinkedIn. The only difference is that this tool is more advanced in detail searching within the shortest time. Effective marketers need to know all the prospects of their competitors. This is where this tool comes in handy. It will give you the names, contact details and all other information of your competitors in a single search.

4. Compfight

It goes without saying that images are an integral part of any social media post. They attract more readers to your posts, thus increasing the chances of people sharing them.

The only problem with professional quality images is that they are difficult to find. More so, they are quite expensive, especially if you are working on a shoe string budget.

The good news is that Compfight is the remedy for all these. It is a powerful online tool that enables you to use the top quality photos at very low prices. Essentially, what this tool does is peruse Flickr for photos that meet your idea description. Then, it gives you HTML links for attribution, which is utterly important.

5. A-writer

Content creation takes a lot of time and energy. It’s an art that requires niche perfection. This is what most writers’ lack.

A-writer is a writing platform with experienced niche writers who are professionals in their fields. It is a good way to get your content created within the shortest time possible and at a lower cost.

6. Tagboard

Every social media marketer should stay updated on the trending keywords and hashtags.

But how do you search for what is trending? That will obviously take a lot of time considering the number of social networks available today. Well, the solution is Tagboard.

This is a keyword monitoring tool that synchronizes all the trending keywords from multiple social platforms into one dashboard. This way you can easily access the topics that are trending and decide on the one to write about depending on your future predictions.

Other advantages include brand monitoring for small business entities, content curation, where you can easily know what to talk about in your content.

7. RivalIQ

Social media marketing is all about improving content sharing by maximizing clicks and content shares.

This is often a difficult task for content creators. However, the secret is to have an in-depth analysis of all parameters involved.

RivalIQ is a social media analytical tool, giving you an analysis of clicks on your content, views, shares and all other aspects pertaining your post. This way you can know how to improve the content effectively. The tool also has an incredible alert feature that enables you to know if there is a new trending post from your competitors.

8. Pocket

Pocket is a social media marketing tool specifically created for content curation.

It allows you create flawless content that your fans will love. The best thing about this tool is that it is synchronized to work well with all social media networks like Facebook, Twitter and schedule through the integration of Buffer. More so, this tool allows you to save your articles on any mobile device for quick reference at any time. This means that it’s integrated with mobile devices and other operating systems like Chrome.

9. Smqueue

Smqueue is a social media sharing toll that is fully automated to make scheduled posting of your content on numerous networks on a daily basis.

It’s one of the top automated productivity tools for social media marketers. It is quite easy to use and costs less, and is an awesome way to promote your content.

What else do you use for effective social media marketing?

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5 Convincing Reasons to Start a Business in Your 20s and 30s

5 Convincing Reasons to Start a Business in Your 20s and 30s

Every day we hear about brilliant minds who have made their first million before the age of 25. There are even businessmen who reach success and experience the advantages of self-employment before they turn 21. This influx of young gifted entrepreneurs makes you think there is no room for startupers over a certain age in any industry. But is it really the case?

Seasoned business analytics and researchers say there is no ideal age to start a business. You can be a successful entrepreneur fresh out of high school, but it’s also not uncommon for people in their 40s to finally find their entrepreneurial path. However, 20s and 30s remain the most popular age for starting a business, and that’s what we’ll focus on today.

Why Start a Business in Your 20s and 30s

1. Risk-taking

The importance of taking risks and accepting the outcome of your decision doesn’t need any explanation for entrepreneurs. As a startup founder, you will face risks every day, and this is where a person with more business expertise can encounter their first difficulties.

When someone is over 40, they’ve likely already taken big risks and failed. It means that they’ll be much less inclined to do it again. This is how older businessmen think they avoid complications, but that is also how they miss opportunities.

People in their 20s and 30s normally don’t have that kind of experience. They understandably have qualms about risk-taking. However, in the end, they usually decide to make a risky move, and there is a very good chance the risk will pay off.

Related: 4 Ideas for Side Hustles You Can Start This Weekend

2. Knowledge

Those who launch their business after 40, usually have certain business experiences under their belt. They may have taken part in starting their own business or witnessed the birth of a business of a friend or coworker.

When you’re in your 20s or 30s, you may not have the same real-life knowledge of how businesses begin. Nevertheless, you have something much more important: the knowledge and skills you received at college.

The importance of college education for launching a prospering business is often overlooked. Yet there are essential things you can only learn in college, and that’s exactly the foundation you need for building a viable business.

3. Responsibilities

By the time they are 40, people accumulate a lot of financial responsibilities. Families, mortgages, car payments, and medical expenses not only eat up a large part of your budget but also make you much less flexible.

It’s a popular thought that businessmen in their 20s and 30s have nothing to lose. That may not be completely true, as some people start families when they’re fairly young. However, when you’re under 40, you have more freedom for making choices.

If you’re a forty-something father of three, your business decisions will be dictated by the risks you’re able to take. Young people have fewer things restricting them from making bold decisions and, ultimately, succeeding.

Related: How to Start a Profitable Blog – This step-by-step guide to starting a blog is a must for everyone who wants to start earning online and become self-employed. Having your own blog is the first step to selling products, making money from affiliate marketing, building a name for yourself, getting traffic and monetizing that attention.

4. Resilience

How To Turn Fear into Power and Create Personal Breakthrough

If there is one thing experienced entrepreneurs would like every beginner to know, it’s that launching a business will be a journey filled with ups and downs. If you look at business success stories, you’ll see that each of them comes with their share of failures.

Impressionable young businessmen don’t react great to failures. Their initial reaction can differ, but it always includes disappointment, resentment, and even a desire to quit. If they’re lucky, their support system won’t let them quit. If they’re not, then the days of their startup are numbered.

It’s a different story with people in their late 20s and 30s. They arrive at the starting point of their business with an understanding that failures are bound to happen. It doesn’t mean that they’re completely immune to failures, but they are guaranteed to have a more mature reaction.

5. Technology

Technology is a vital part of launching a startup these days. There are thousands of businesses that only exist online. Even if your business is completely offline, technology can still be a valuable aid in the business development.

People over 40 may understand the importance of using technology in their business. They may even move their business online or take successful steps to foray into the digital world.

However, they will never have the understanding of technology of a 28-year-old.

Today’s 30-year-olds are not only fully familiar with technology – many of them are actually digital natives. These people have spent most of their lives with the digital world being an essential aspect of living. That is why technology-skilled young entrepreneurs are the future of business.


According to those who have a multi-faceted experience in business, starting a business at any age has its challenges. Entrepreneurs that are 20, 30, 40, or 50 years old have their strong suits and weaknesses. However, there are many reasons why the age between 20 and 40 is the golden age for launching a business. Take risks, learn as you go, use your forte, don’t let anything distract you, and soon your name can be part of the world business hall of fame!

About The Author

Christine Acosta is a content manager at App Reviews. She specializes in digital marketing and content creation. Christine is also passionate about startups and business development. She uses her degree from the Florida Institute of Technology to offer sound advice to those who launch their own business.

starting a business at any age has its challenges. Entrepreneurs that are 20, 30, 40, or 50 years old have their strong suits and weaknesses. However, there are many reasons why the age between 20 and 40 is the golden age for launching a business. Check out this post to see what they are: #startabusiness #newbusiness #smallbusiness #bossbabe