9 Productivity Tools for Social Media Marketers 65

Productivity Tools for Social Media Marketers

This is a guest post by Kiara Hallihan – a content marketing consultant at Galaxyessay. She believes that every marketing campaign could be spiced up greatly with quality content.

One of the most crucial aspects of any business is marketing.

It’s a process that is intended at broadening the business as an entity. Although there are stipulated strategies to conduct an effective marketing, the rise of technology has totally changed how things were done traditionally.

Today, marketers utilize the Internet to conduct their activities with ease. Furthermore, the Internet has proven to be a reliable platform in terms of cost and efficiency.

But social media has risen above all the others as an incredible marketing platform. This is because it has become part of the contemporary culture and millions of people utilize an array of social media platforms daily. This is a perfect hunting ground for marketers.

Although it may sound easy, the dynamics of carrying out a successful marketing campaign on social media networks is not easy. That’s why there are online tools dedicated to make your work easy. This article will spell out these productivity tools in detail to help you become a successful social media marketer.

1. Mention

Just as the name suggests, mention is an online platform that mentions what is trending on the social media networks.

It is a powerful social referencing tool that enables the user to remain up to date on what is trending. The most outstanding fact about this tool however, is that it is so simple to use with simple controls that are user friendly.

Some online marketing critics even find it more powerful and simpler to use than Google Alerts. You can also customize the settings in this platform to suit your needs, e.g. you can set for a default alert that takes you directly to the page you want rather than the Mention page.

2. Swayy

Swayy is a productivity tool for social media marketers that boasts of some incredible features. It basically highlights all the top stories on social media networks and presents them to you in a dashboard. This makes it easy for you to see what topics are trending and choose the one to write about.

It doubles up as a sharing tool. You can create posts and easily share them on your Facebook, Twitter and LinkedIn pages with a click of a button. And this feature enables you to share articles on a scheduled process to an array of multiple platforms in the shortest time possible.

3. eGrabber’s Account-Researcher

This is considered to be one of the most powerful research tools for marketing.

eGrabber’s accounting researcher basically works like LinkedIn. The only difference is that this tool is more advanced in detail searching within the shortest time. Effective marketers need to know all the prospects of their competitors. This is where this tool comes in handy. It will give you the names, contact details and all other information of your competitors in a single search.

4. Compfight

It goes without saying that images are an integral part of any social media post. They attract more readers to your posts, thus increasing the chances of people sharing them.

The only problem with professional quality images is that they are difficult to find. More so, they are quite expensive, especially if you are working on a shoe string budget.

The good news is that Compfight is the remedy for all these. It is a powerful online tool that enables you to use the top quality photos at very low prices. Essentially, what this tool does is peruse Flickr for photos that meet your idea description. Then, it gives you HTML links for attribution, which is utterly important.

5. A-writer

Content creation takes a lot of time and energy. It’s an art that requires niche perfection. This is what most writers’ lack.

A-writer is a writing platform with experienced niche writers who are professionals in their fields. It is a good way to get your content created within the shortest time possible and at a lower cost.

6. Tagboard

Every social media marketer should stay updated on the trending keywords and hashtags.

But how do you search for what is trending? That will obviously take a lot of time considering the number of social networks available today. Well, the solution is Tagboard.

This is a keyword monitoring tool that synchronizes all the trending keywords from multiple social platforms into one dashboard. This way you can easily access the topics that are trending and decide on the one to write about depending on your future predictions.

Other advantages include brand monitoring for small business entities, content curation, where you can easily know what to talk about in your content.

7. RivalIQ

Social media marketing is all about improving content sharing by maximizing clicks and content shares.

This is often a difficult task for content creators. However, the secret is to have an in-depth analysis of all parameters involved.

RivalIQ is a social media analytical tool, giving you an analysis of clicks on your content, views, shares and all other aspects pertaining your post. This way you can know how to improve the content effectively. The tool also has an incredible alert feature that enables you to know if there is a new trending post from your competitors.

8. Pocket

Pocket is a social media marketing tool specifically created for content curation.

It allows you create flawless content that your fans will love. The best thing about this tool is that it is synchronized to work well with all social media networks like Facebook, Twitter and schedule through the integration of Buffer. More so, this tool allows you to save your articles on any mobile device for quick reference at any time. This means that it’s integrated with mobile devices and other operating systems like Chrome.

9. Smqueue

Smqueue is a social media sharing toll that is fully automated to make scheduled posting of your content on numerous networks on a daily basis.

It’s one of the top automated productivity tools for social media marketers. It is quite easy to use and costs less, and is an awesome way to promote your content.

What else do you use for effective social media marketing?

Get The Lifestyle Designer's Digest
Directly into your inbox every Monday.
Previous ArticleNext Article

How I Make Money from My Freelance Writing Services (And How You Can Do The Same) 20

How I Make Money from My Freelance Writing Services (And How Can You Do The Same)

I’ve been offering my freelance writing services professionally nearly 7 years now. And what started as a one-time project every now and then, has now turned into the online business that allows me to keep working remotely and operate globally, although I’m based in Amsterdam, Netherlands.

Forget about the competition, the broad niche you’re trying to enter and that it takes time to build a name for yourself. We live in the digital era and thanks to all its opportunities you can make a living as a freelance writer if you decide to.

Let me share the things that helped me make money from my freelance writing services. Maybe they can help you raise your prices, get started as a freelancer, or write and publish your first post today.

I started from the bottom.

I believe those following their passion, who are interested in becoming lifestyle designers and finding meaning in their days, should start from nothing.

Even if you have your family to support you, or connections in the field, or are given opportunities already, leave that behind and go ahead and build something on your own.

That’s important because the years you’ll dedicate to learning skills, making mistakes, getting to know your field and finding what works best are priceless. No business degree, internship, parent, easier career choice, or even initial capital, can do that for you.

The only millionaires I respect, for example, are the self-made ones. That’s because I’m all about self-improvement and it means following your own path. But first, defining and creating it.

If you decide you want to be a writer and to make money from that online, you need to invest years to get better at this and be able to call it your craft. You need a new mindset that will help you understand what your clients want and give them exactly that. And you need to be truly invested in doing it right as it’s all about providing value with your content, not making a few bucks.

You’ll build habits, find focus, work from home, ditch distractions, make sacrifices, and eventually start earning a bit. But you’ll be doing what you love. Then, there will be more doubts and challenges to overcome. Again, you’ll stay consistent if you’ve decided to make a living from your freelance writing services and achieve something bigger.

I make sure I cover topics I’m passionate about.

I believe anyone should be doing work they are passionate about. While the way you do it may vary, its main topic should be something you truly care about.

For me, that’s self-improvement, spiritual development and business growth. I have always been reading about this, and so it made sense to also start writing about them on my blog.

Such passion never goes away.

You take it with you whenever you write something, be it for a client, for a social media post, an email, or your own book.

Find your passions in life and make sure you incorporate them into your writing.

I build my portfolio every single day thanks to my blog.

6 Tips for Transitioning from Office to Freelance Work

Building your portfolio is a never-ending process. Leave conventional wisdom aside and think of the way people do business online today.

It’s not about a polished resume or a ton of experience working for other people anymore. I don’t have that. In fact, English is my second language and I have no degree in Journalism or anything. What I have though, is more than 1000 articles on my blog (which eventually turned into an authoritative platform), each of which is written to provide value, to help those who find it through social media or search engines, to give advice and share my thoughts on the issues of life that I care about the most.

Such portfolio can only get better. The more things you publish under your name, including guest posts, then more you’ll have to share with your clients.

The way I do it when promoting my freelance writing services now is this: When I’m about to pitch someone who seems to be a good fit, I give them samples of relevant articles. That means I always make sure he wants me to write about topics that I’ve covered before. So I simply get 2-10 links, share them with the client and tell them this:

If you like any of these, I can provide the same quality for the work I’ll do for you.

Simple as that. And I do keep my promise. Also, there are no wrong expectations here as I will do for them what I’ve done before for my own projects.

If you’re wondering how to become a writer and offer your freelance writing services, start a blog today, write about whatever it is you’re interested in and share it with the world.

I make it a win-win situation.

There are many parties involved when you do work for a client. First, there’s you. Then, there’s the client. But there’s also the reader this content will eventually get to.

Whether you’re writing something for a company or an individual, you’re helping them grow their business, improve their online presence, build a following, sell their products or services, or educate their audience. Whatever it is, your content matters. Keep in mind everyone your writing is going to affect and let that inspire you to be a better freelancer.

I enjoy the process.

How To Boost Your Energy and Vitality for A Successful Life

Because I started my freelance career in order to have an enjoyable lifestyle, not the other way around, I do make sure I take a step back every now and then and evaluate the situation.

I’m a lifestyle designer. That’s why I started working online, doing what I love, left my home country and relocated to Amsterdam, Netherlands, but still operate globally and work from home.

I need that freedom and independence in order to be doing my best work, to keep my focus and to have peace of mind. Without them, I won’t be able to make my clients happy.

That’s why you should enjoy the process as a freelance writer. Even the unpleasant moments. It’s a journey with ups and downs. But no one had it easy.

I stopped underselling my freelance writing services.

I wasn’t charging much in the beginning and that’s okay. I believe every freelance writer makes this mistake when they start out. It’s because of the competition, wanting to please every client, being scared you’ll never make more money out of this, not being confident enough in your writing, etc.

The only way to overcome this barrier is to do more of the work only you can do. As your reputation grows and you see you have enough clients, you’ll start saying ‘no’ to low prices and will learn to ask for what you deserve.

I diversified my income.

Is Owning a House and Mortgage Financially Sensible?

Freelance writing goes together with a lot of insecurity. From not getting paid on time (or at all), to not finding new clients, not meeting a deadline, not scaling, or else. If you don’t do something about it, this will cost you your precious focus and creative energy. And as a writer, you need these with you all the time.

So, I made sure to diversify my income. In my case, it was thanks to my blog, growing it and monetizing it by offering sponsored posts.

For you, it will be different. I sell my books on Amazon too, do affiliate marketing and many other things on the side. But these aren’t a significant part of my monthly income.

I make half of my money by selling my freelance writing services. Which means that even if I don’t necessarily find enough clients soon, or something else happens, I’d still make it until I get back on my feet.

Find your other income stream that will help you stop worrying too much and focus on doing what you do best.

I’m picky with my clients.

Saying ‘yes’ to every project that comes your way means you’re desperate to make some money, don’t have priorities and are trying to please everyone. I made big changes to my approach when I started being serious about selling my freelance writing services.

For a start, I ditched the clients who didn’t pay on time. From then on, I set the right expectations from the very first chat we had and discussed all the details such as payment, deadline, whether they would require me to make changes to the articles, etc. All these matter and after doing it for years, you start noticing recurring issues. But when you talk about each one prior to working together, it’s all good.

I’m absolutely okay with rejecting clients or projects that seem big or tempting in some way. It’s because I know exactly who I want to be working with and can feel whether we’d be a good fit from the first few emails we exchange.

That’s been a game-changer for my work and freelance writing business. Some amazing individuals reach out to me personally because they liked the story I share on the About page of my site and decided to work together. Or because they saw my name on another platform, liked my work and now want something similar for their blog.

From clients like that, I get positive feedback, an enjoyable working experience, no pressure, honest communication, regular payments, good mood, and referrals. These are the people I can do a good job for. And while it’s not always easy to find them, it’s worth the wait.

These are the things I did to be able to make a full time living from my freelance writing services. It took me years and a lot of mistakes, but you can do it differently. Stop being afraid to ask for more. Go build your portfolio, learn everything you can about the topic you’re covering. Be confident when you pitch potential clients and see how big opportunities are coming your way.

If you have a question about this, or if you’re interested in hiring me to help you out with content creation for your business, don’t hesitate to reach out.