How to Start an Online Business in 6 Steps 74

How to Start an Online Business in 6 Steps

This is a guest post by Ivan Spasojevic – an online marketer and SEO specialist at He is interested in digital and social marketing and always on the lookout for new ways to improve his skills.

You don’t need to reinvent the wheel or do something groundbreaking in order to start your own online business. Sometimes it may seem that people who run successful online companies are some kind of geniuses and that you aren’t good enough to survive in that battlefield, but that is very far from truth. Although some business owners really are above the average smart, there aren’t any major obstacles that you can’t overcome if you are ambitious and persistent enough.

Obviously, wishful thinking won’t grow your business, you still need to invest considerable effort in your idea in order to succeed. It’s best to start with what you can learn by yourself. You should gather all the information you can and map out your strategy.

Check out this infographic with the 6 steps to starting an online business:

How to Start an Online Business in 6 Steps - infographic

After you figure out what will be the basic premise of your business, begin with researching your niche. Find out what your competition is doing and figure out how you can improve upon that. Think about what will separate you from the herd, what value you will bring to the customers.

Remember to always start from the users’ point of view. Research your target audience, figure out what their habits, interests and expectations are. From there you should be able to reach them and hopefully find the way to their hearths.

To be able to attract your customers, first thing you need is a killer website.

Whether you choose to hire a developer or to use an online website builder, your design must be consistent. Your website needs to convey your message and to reflect your brand’s identity. Try out new trends, but always put functionality first. Don’t overcrowd your web page, users must find their way around it without any hassle.

When you’re done with setting up your website, then the real work begins. How to attract the customers? That is the number one question for every business. The solution is never easy, but when you’re running an online business there are a lot of options that you can exploit.

Snoop around the web and learn a thing or two about SEO, social media marketing and content creation. Mastering those skills will give you great advantage. You will be able to position your business and reach potential clients for free or for a few bucks.

It is always best to start with on-page SEO and content for your website.

Begin with keyword research. Find keywords related to your business for which you want your website to rank, this will give you the idea where to start when it comes to content for your website. You should optimize every piece of content for your website the way that your keywords appear in headlines and in the body, but in a natural, not spammy way. Use headings (H1) and sub headings (H2) to emphasize what is important and to visually break apart your content.

Consider running a blog on your website. It is good for SEO, and you can also share your posts across social media and gain traction there. You can write tips and how-to posts from your area of expertise, or you can write about something regarding your experience. People tend to have a positive reaction to useful content and personal stories.

Don’t invest all your efforts in customer acquisition. Keep in mind that it is easier and cheaper to invest in customer retention than in chasing down new potential leads. Focus and nurture your existing client base.

There are many things that you can do, but maybe the easiest one is to send out a newsletter. Take the time to plan and craft a newsletter, don’t just send out sales offers. Fill your newsletter with educational or entertaining content so people don’t feel like you’re only interested in selling them your product.

In this competitive world that we live in, sometimes companies go overboard with advertising just to find new customers, but when they actually acquire them they don’t do nearly as promised. So this is your chance to shine. In other words, always try to over-deliver. This doesn’t mean you should go broke trying to impress your clients. It simply means you should be thoughtful and put in some extra work to keep your clients happy. It can be something like a free sample or specially decorated packaging, something that conveys the message that you care.

Of course, this isn’t a conclusive list of things that you should consider before starting your business. There is a great deal of knowledge and information you need to research and learn before embarking on your business journey. But don’t worry, prepared a complete rundown of steps you should take when starting an online business.

See also:

How Not to Start a Business
5 Ways to Boost Online Marketing
6 Business Mistakes Worth Knowing for Startup Owners



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What the Richest People in the World Have in Common 6

What the Richest People in the World Have in Common

Getting rich is something everyone dreams about.

For those facing financial hardships, getting rich seems the only way out to tide over shortage of money. For the bourgeoisie – the working class – getting rich conjures up visions of stuff they want to buy for luxury or higher social status. Millionaires also wish to get rich: they want to become billionaires and enter Forbes List of the world’s wealthiest people.

Unless you inherit a fortune or get lucky at lottery or sweepstakes, getting rich can be quite tough.

Yet, there are countless rags-to-riches stories around the world. Enterprises such as Amazon, KFC, Facebook or SpaceX have become runaway successes within a short span. The reason: their founders have several things in common, which is rare among other people.

Here we look at various traits that the world’s richest and most successful entrepreneurs have in common.

The Common Traits of The World’s Richest People

The Common Traits of The World's Richest People

1. Serving People.

“If your only goal is to become rich, you will never achieve it,” said John D. Rockefeller, who laid the foundation stone for America’s giant petroleum industry and his own enterprise, Standard Oil. The same adage holds good today.

Facebook, for example, was launched by Mark Zuckerberg and his roommate, Eduardo Saverin to allow Harvard University students to share profiles and pictures

There are countless such examples of ordinary people striking rich. However, they share one thing in common: serving people. The main objective of launching these enterprises was to make life easier or enjoyable for people rather than earning money.

2. Reading Books.

Microsoft founder Bill Gates, celebrity TV show host Oprah Winfrey, SpaceX and Tesla CEO Elon Musk, Berkshire-Hathaway CEO Warren Buffet and several other extremely rich people of the world have one more thing in common: they are avid readers.

Bill Gates reads at least 50 books every year – an average of nearly four and a half books per month.

Elon Musk owes his success at SpaceX, the project to open space tourism to his love for books and the knowledge he gained from them about rocketry. Oprah Winfrey attributes her success to dozens of books, including some 70 top titles she read on her way to success while Warren Buffet spends about 80 percent of his day reading books.

3. Long-Term Financial Strategies.

A report by CNBC states, all wealthy people depend upon long-term financial strategies rather than short-term gains. They utilized their earnings and savings to invest in safe stocks that would assure gains in the long run rather than indulging in risky trading that can offer high returns.

Such financial planning and decisions ensured they do not lose money. Further, they invested money in their enterprises without the hope of immediate returns.

These wealthy people first focused on building a brand, offering value for people to identify with the brand. And later, popularize the brand through word-of-mouth publicity, which is more effective than traditional advertising.

4. Never Say Die.

Yet another common character trait shared by the world’s richest people is, they are not quitters.

Like every other human on Earth, these wealthy folks also witnessed ups and downs in life. Some of these were so overwhelming most ordinary people would have called it quits and gone in search of easier ventures.

Brian Chesky, Joe Gebbia and Nathan Bleckharczyk, founders of Airbnb, the world’s largest hotels and accommodations aggregator were plagued with financial problems.


Heavily encumbered with debts, bankruptcy was staring at these entrepreneurs in the very eye. Yet, they did not budge. They innovated their service that made Airbnb the world leader in its field today.

Another excellent example is Colonel Harland Sanders, whose recipe for fried chicken was rejected as many as 1,009 times before it was accepted. Col. Sanders is the founder of global chain Kentucky Fried Chicken or KFC.

5. Accepting Criticism.

Most people flee from criticism of any sort. Rather than learning from negative comments arising out of their behavior or work, they take umbrage rather quickly. Yet, they do not bother to amend their behavior or work pattern.

All wealthy people, however, are different. They are willing to be criticized for introducing new ideas or thoughts.

Jeff Bezos, founder of Amazon, rightly says that those who will try and do something new must be willing to draw criticism.

Steve Jobs, founder, Apple, Inc. puts it in even stronger words: “If you want to make everyone happy, do not become a leader; sell ice cream instead.”

The success of Amazon and Apple proves their founders were right when it came to accepting criticism.

6. Out of The Box Thinking.

how regular life looks like and why it won't make you happy

Thinking outside of the ‘box’ or a typical mindset is often impossible for most people. Understandably, because everyone draws their mindset from factors and circumstances they are raised and educated in.

This mindset eventually becomes a formidable fetter for anyone wanting to become an entrepreneur. Generally, most people follow the flock and take professions they falsely believe as best suited for their skills. Others try to follow footsteps of their parents.

The wealthiest people in the world never followed flock or took lucrative professions of their parents.

Mark Zuckerberg’s father was a dentist and mom – a psychiatrist. Bill Gates’ dad was a banker father while his mother was a lawyer.

Despite coming from wealthy families, they chose to follow their passion rather than confine their thinking to the proverbial boxed mindset. Col. Sanders had lost his parents at a young age of six years and had to shoulder responsibilities of his siblings.

Other Examples of What The Wealthiest People Have in Common

As we can see, these qualities or personality traits are common to the world’s richest people. It sets them apart from others. Most of them launched small enterprises with the sole purpose of bettering the lives of people. Their products or services gained popularity because money was never their consideration. Widespread use of their technology, products, and services eventually led them to become wealthy.

These traits are not typical to the US or the western world, as one may mistakenly come to believe. A glance at some richest people in India and elsewhere also reveals, they share the same characteristics with their American counterparts. This amply proves that richest people around the world share something in common, regardless of where they live and flourish.

Another common trait that all rich people share in common is philanthropy.

Since childhood, they believe in giving back to the society and helping the underprivileged. They practiced charity when they were not so rich and continue to donate money for the betterment of the society even after becoming billionaires.

These richest people on the planet never waited to become wealthy. Instead, they were philanthropists since childhood – a trait most other people pathetically lack or try to foist upon themselves to gain popularity.

In Conclusion

It is not easy to become wealthy. Or everyone would become a millionaire. People who do make it to the top have a different way of thinking combined with an undying zest for learning new things and educating themselves.

They do not consider conventional learning at universities as the end of their education. Instead, they try and acquire new skills every day and find ways and means to become better humans rather than focusing on fattening their purses.

The world’s wealthiest people also share one common trait: they are not people pleasers, despite their generosity and willingness to serve the society. Because they know, trying to please everyone will get them nowhere and could mean possible failure.