How Can Visual Features Help You Sell Products 38

How Can Visual Features Help You Sell Products

This is a guest post by Diana Smith – a full time mom of two beautiful girls and a part time blogger interested in articles related to marketing and latest business technology.

Your visual identity paves the way for other forms of marketing. Whether you need a logo, or you plan to print out leaflets, or even if you want to enhance your marketing strategy online, visual features are those which can directly influence your sale.

Competition is fierce. You need a visual identity, which stands out from the rest. Here is the list of advertising tricks you can utilize in your marketing campaign.


Even though consumer responses are largely dependent on personal experiences, studies in color psychology did discover that color plays a crucial role in branding and purchases. About 62-90% of the assessment of the initial interaction with either people, or products is based on colors alone.

There is no clear-cut guideline to using colors in marketing. For example, green is sometimes used for branding environmental issues, while it can brand financial spaces, too. What is important is to first set the mood and feeling of your brand and then choose the color palette.


Anthropomorphism is the attribution of human characteristics to animals and non-living objects. It is a powerful advertising tool, which makes consumers relate to the product.

Remember the Pixars’s short film with the lamp and the ball, or the Jean Paul Gaultier’s perfume bottles shaped in the form of man and woman.

Off course, not all brands can benefit from anthropomorphism. However, if you feel that your brand can relate to consumers in this way, you should try it. Making a spokesperson with human characteristics you can use in your content marketing and on social media is a good start.

Do not limit yourself to photographs only.

Photographs are not the only visual aids you can have at your disposal. The popularity of infographics is increasing day by day. They allow you to present information in the form of charts, graphs and illustrations.

The information presented visually catches attention of the consumers quickly than a text.

Build a visual narrative with images.

Creating a visual narrative your consumers can personally relate to makes your brand more attainable. For example, you create a context for your brand by posting images of the two people hugging, or dancing. However, choose only the images which are appropriate for your target audience.

Place products so that you can encourage mental interaction.

For example, the research proved that participants are more likely to purchase the mug if the handle was facing right. If you are right-handed and you see the picture of this mug, you mentally interact with the product.

Another tactic you can do is to place utensils on the right, depict the opening of your product towards the viewer and remove the product from the packaging.

Place print ads on left pages.

Since we associate small numbers with the left and bottom and larger numbers with the right and top (as can be seen in any chart), placing a product on left pages will lower its price. According to a study, participants were shown two lamps. When they were about to estimate the price of the lamps, they chose higher prices for the lamps on the right.

Place images and graphics on the left.

If you are making an ad, place images and graphics on the left, while limit the text to the right side of the page. A stimulus presented on the right is processed by the left hemisphere and vice versa. Since the right hemisphere better process visual stimuli, you should place the image on the left.

Making your visual aids is as important as the quality of the print. Do not underestimate good printing services as they are the ones which will make your product prominent in this ever-competing world.

These psychological tricks can help you immensely with your marketing strategy. Include visual features in your ads and branding, but choose them wisely.

See also:

5 Ways to Boost Online Marketing
9 Must-Have Visual Marketing Tools on The Web
The Rise of Visual Social Media

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How to Stay Focused When Studying: 5 Tips to Keep You From Getting Distracted 4

How to Stay Focused When Studying: 5 Tips to Keep You From Getting Distracted

All people have been interested in studying at one moment in their lives. There are different goals set for diverse learners and each of them requires serious learning at one point in time.

Successful learners are those with full concentration during their studies as this helps them in remembering what was learned and apply it in the undertaken tests. However, irrespective of the reasons as to why people study, most of the times one would have his mind invaded by different thoughts distracting his concentration.

It is also possible to have one diverted by noises and stories made by one’s roommates, children, and neighbors among others.

With these intrusions, an individual would lose focus and this is what is required to be successful in what one was reading. It is therefore important to identify possible issues that can lead to distraction in order to come up with the most appropriate ways of remaining focused. Here are some tips:

1. Pick the right time and place when reading.

This helps in getting rid of the clear distractions.

For instance, a person would not easily focus if he chooses to study in the presence of friends who are engaged in other activities. Similarly, one would not read well if with music, television, phone, or computer on.

Once the phone vibrates or rings, an individual would be tempted to answer and this would divert his attention.

In understanding how to stay focused, it is recommended that a reader has conducive environment bearing in mind that different learners would stay alert at different circumstances.

This is an indication that no single environment fits all types of students. The right time would also involve studying at the moment when a learner feels comfortable with the schedule such as in the evening or very early in the morning.

The place chosen should not be the classroom or bedroom. But rather a quiet and nice place with a relaxed sitting position such as the library or the office.

2. Take frequent breaks.

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In addition, tips for students indicate that instead of succumbing to distraction, a pupil has to take short breaks.

When engaged in 45-minutes of learning, the student should take breaks of between ten and twenty minutes. Taking longer of breaks of over 20 minutes are dangerous for they might lead to forgetting what one was initially studying.

By planning breaks with an alarm, you not miss them or accidentally take longer ones.

Breaks are considered very crucial because they help the brain to recharge after processing the earlier acquired information. Breaks involving walking around should also be taken as an opportunity to improve recalling memory and test scores.

Breaking in between reading is, therefore, a good way of ensuring that a reader does not overburden his brain/mind with information that would not be processed. Taking pauses in between the reading session refreshes the brain and makes it possible to read for long and wide volumes.

3. Staying focused while reading is also linked with staying motivated.

As stated on EssayZoo, there are different forms of distractions for varied learners and this can be addressed by understanding the reason behind one’s studying.

This is done by taking a test or exam as something meant to challenge the reader’s learning. Since a person’s learning would eventually be rated, the process should start by setting a goal.

Even though the set goal should not be unrealistic, it should be challenging so that the learner can perform better than he has been found in the past tests or maybe better than people expect.

Once an individual is able to surprise others based on their expectations, he would feel motivated to continue studying.

Additionally, learning should be motivated with a reward, which acts as a form of self-control by ensuring that a student is compensated for hard work, studying well, being prepared, and performing well in an exam.

Encouragement should also be done by understanding what learning is important, which is different for diverse readers but all meant to enhance attentiveness to achieve personal goals.

4. Getting enough sleep during studying is a vital way of improving concentration.

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Even though many of the times pupils learn under pressure especially when exams are near, this does not mean an individual should read without sleep.

Just like taking breaks during a day of reading, sufficient sleep refreshes the brain and makes it ready to be fed with and process acquired information.

Learning is successful if one can remember and apply the learned information during a test. This is possible if a person is able to actively concentrate during the planned hours of studying.

According to tips for students, studying for long hours without break or sleep is on strenuous and does not bear the expected results.

Dedicating at least 6-8 hours of sleep ensures that a person wakes up fresh, alert, ready, and relaxed for the day’s scheduled learning activities.

Once ready to learn, a student would be organized and in an ordered place with only the reading materials a person requires, aware of the number of hours to spend on a topic, and the number of breaks he will take including their times.

5. Stay calm to concentrate.

Lastly, remaining focused when learning can be done by practicing concentration.

Once a student has everything he needs on the table, he should not postpone the learning exercise. It is advisable that a pupil is aware of the most crucial information to study first before proceeding to the rest. This is to ensure that one is guided by key concepts that would make the learning enjoyable and encouraging.

Also, practice concentration by not panicking, minimize computer and phone use, don’t listen to music unless it aids in studying, and remaining on topic.

It is notable that by panicking, one would make mistakes.

So make sure you remain calm, take deep breaths, and convince yourself that you read, understand, and pass the exams.

Further, a student should turn the computer, Internet, and the cell phone off to ensure maximum concentration. This is to avoid responding to text messages or searching via the Internet things that are not related to the topic of study.

It is arguable that listening to music when learning acts as a distraction because the learner is provided with additional information to process thus interfering with the real intention of the learning process.

In order to stay on-topic, you shouldn’t explore different subjects at the same time more so when studying boring, complex, and unexciting topics.

Studying would thus be effective if a person remains focused in order to achieve the set goals. Nobody enrolls for a course or learning institution without a goal. This would be achieved if concentration is always at its maximum.

While there are major ways of enhancing attentiveness, the discussed ones in this essay are picking the right time and place, instead of succumbing to distraction, taking short breaks, staying motivated, getting enough sleep, and practicing concentration.

The aim is to ensure that a learner understands the importance of learning and is committed to achieving his intentions.