Tool of The Week: How to Use Alexa to Check Website Rankings [Video Review]

Tool of The Week: How to Use Alexa to Check Website Rankings [Video Review]

Today I wanna share with you a tool that will help you monitor your website’s rankings, and also check out how popular the sites of your competitors are. That can happen by using Alexa.

Alexa is an American company providing web traffic data and analytics. Amazon owns it and it shares global rankings for around 30 million websites.

Number 1 is always Google, as it’s simply the most visited site online.

After that it’s platforms like YouTube, Facebook, Wikipedia, Yahoo! and more.

Let’s see how it works.

How Alexa Works [Video Review]

In this short video I show you how to quickly check a site’s traffic data and analytics.

Using Alexa to Monitor Your Website

Simply head to Alexa.com and type your url.

I do check that for Let’s Reach Success once a month or so. Keep in mind that the numbers there are constantly changing, depending on many outer factors.

So, the first way to use Alexa is to monitor your own website.

It shows you the Global Rank, and the rank in the US.

Below you can see where your visitors are located. In my case, that’s US, India, United Kingdom, and Philippines. There’s also percentage and rank in the country.

To see how engaged your visitors are, you are shown 3 key metrics:

  • Bounce Rate;
  • Daily Pageviews per Visitor;
  • Daily Time on Site.

Then it’s the top keywords you rank for, 5 top sites linking to yours, and 5 similar domains.

At the bottom, you can learn a bit about your audience. Alexa shows you whether it’s mainly males or females, what their education is, and if they’re mainly browsing from home, work or school.

All that is free. With the paid version of course, you’ll be given much more information about the demographics, and all other points.

Checking Competitors’ Ranking with Alexa

You can also use Alexa.com to see how popular the site of your competitor is, what keywords they rank for, what backlinks they have and what their traffic’s like.

In the video review above, I do that with Forbes, as it’s one of the most popular sites in the finance niche. Its metrics look pretty good.

So that’s how in a few seconds you can check a website’s traffic and rankings with Alexa.

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Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.

But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.

With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.

Finding The Ideal Product to Sell

1. Target Hobbyists and Collectors

You’ll be surprised by just how much money hobbyists and collectors are willing to spend to fuel their passions.

If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.

Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.

Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.

2. Something Hard to Find or Can’t be Bought Locally

There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?

Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.

You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.

3. Star with The Accessories Before The Big-Ticket Items

When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.

These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.

Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.

If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.

4. Consumables Mean Customers That Keep Coming Back

Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.

Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.

Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!

If you're into ecommerce, you might be wondering what product to sell on your online store. Here are 4 great ideas that are sure to make you money and bring you loyal customers: #ecommerce #onlinestore #makemoneyonline #sidehustle