LRS 052: What Makes The Apple Products Unique 57

What Makes The Apple Products Unique - The let's reach success podcast

This is episode 52 of the Let’s Reach Success podcast and today I’ll study the design and message of the Apple products and see what we can learn from them.

When we hear about good product design, one of the first images that appears in our head is that of an Apple product. It’s good looking, minimalist, super easy to use, and something we can be proud to own.

But why is it so? What’s different about the brand that creates such customer satisfaction, what makes it look and feel so good, why no other tech company has been able to replicate it, and how can we use that to our products and business?

In this episode I’ll talk about the obvious and not so obvious things behind the Apple brand and products that make them one of a kind.

I’ll focus on the life lessons of Steve Jobs’ philosophy and how the company works, and see how we can apply this to our work, or even other areas of life.

Show Notes:

  • How Apple creates a unique experience for its customers [2:22]
  • The 3 principles of modern design thinking created by one of Steve Jobs’ mentors [4:17]
  • The 1 thing that’s more important about an Apple product than the product itself [6:00]
  • Examples of Apple products for people with disabilities [6:28]
  • What you can see on Apple’s first marketing brochure [7:20]
  • Why you can never be ahead of Apple [8:02]


Listening options:

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Thanks for listening.

Glad you joined me on the podcast today. If you want to hear a particular topic on it, leave a comment below and I’ll make sure I cover it in the future.
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What about Apple do you love the most? Which of its product design principles do you consider most important and why?

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Should You Buy an Ecommerce Business? 15

Should You Buy an Ecommerce Business?

If you have the funds to make an investment, but you are not sure which is the best option, a good idea would be investing in an ecommerce business. They represent the businesses of the future, and it is already a known fact that they are very profitable.

With an online business you can choose to build it yourself, but that is not what we are recommending. In our opinion, buying an ecommerce business comes with more advantages and in this article we will talk about some of them.

You won’t have to deal with the tough work.

The first days are the hardest when you decide to start a business by yourself.

First of all, you have to decide exactly what kind of products you want to sell and then find the suppliers for them. You need to create a quality customer service, come up with marketing strategies, develop the site, SEO, and many other things.

But when you buy an online business you won’t have to deal with any of these. A business that has been around for a while already has all these things and this means that you won’t have to deal with them. However, you should make sure that you do a little bit the research before you buy the site. You need to make sure that everything matches your requirements.

Successful business model.

Quitting While You're Ahead! Understanding the Limits of Natural Business Growth

When you are just getting started it is hard to tell whether your business will make it or not.

In some cases, it might even be complicated to come up with a strategy that will sell your products. Nevertheless, this problem does not occur when you are buying an online business.

In this situation, you already know that the business existed for a few years, which means that it generates enough revenue. It also means that the traffic and customers are established already so there is almost no risk.

However, before you buy a website you will need to make sure that the financials are accurate.

You can choose to buy a business from an online marketplace such as Exchange by Shopify. This way, data such as traffic and financial reports will be delivered by the platform, not the seller, so you will know for sure that they are 100% real.

Cross-sell potential.

If you already own an ecommerce business it might be a good move to buy another one. By getting another one you will gain access to additional customers, email addresses and traffic, which could be really helpful for you.

If you analyze the metrics of the business a bit you will be able to tell how to cross-sell existing products. Tools like shopping cart data and Google Analytics should help you determine customer behavior, including the returning rate and how many items per order are there.

Cross promotion between email lists could be a great marketing tool if it is used correctly, and even using “competitive” discount could be a way to make customers move between the two businesses.