Podcast

Podcast
Evergreen vs Live Launches: What’s The Best Way to Sell Your Online Course
- May 22, 2023
- by Lidiya Kesarovska
If you’re a course creator or thinking of creating your first digital product, one of the many decisions you’ll have to make and things you’ll have to experiment with is whether you’ll keep the doors to your program open all the time or you’ll go for the open/close cart launch, also known as a live launch. It means that you will welcome students every now and then and will promote the offer actively during that time. Once the doors close, new people won’t be able to join anymore.
I think you’ll never know what works best for you unless you try. See how both of these go for your business, how your audience reacts to them, what the results are, and also how you feel about the whole thing. Because it’s much easier to sell an offer if you are excited about it and believe in it.
In this episode, I’ll talk about these 2 business models. I’ll share the pros and cons, different versions of each, what I’ve tried and why, and hopefully help you decide to go for one of these with confidence.
Find the transcript here: https://boldbusinessschool.com/evergreen-vs-live-launches/
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What inspired this topic is the fact that after doing live launches for my signature program for course creators Bold Business School since it exists, I now turned it into an evergreen offer. You can join any time and go through the content at your own pace.
Bold Business School is where I show you the whole journey from coming up with your course idea and creating the framework for your program, to doing a beta launch to welcome your first students and selling it like a pro. I also teach you all about email marketing, building an audience, creating a content strategy, designing the ideal sales page, and anything else you need to turn your course into the perfect offer for your dream students.
If you’re interested, you can get all the details here: https://letsreachsuccess.podia.com/bold-business-school

Links:

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 Books: https://letsreachsuccess.com/books/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Podcast
10 Years of Content Creation: What I’ve Learned, What Has Changed and What Works
- May 1, 2023
- by Lidiya Kesarovska
This month marks the 10-year anniversary of my journey as a content creator. I don’t wanna say just a blogger as a lot more has happened, such as being a podcast host, published author, and course creator.
So in this episode, I wanna share some things I’ve learned about the process of content creation over the years, what has changed about the industry as well as what remains the same, and the main principles that will always apply if you wanna make it as a content creator.
If you wanna learn more about all this, together with how to identify your target audience, choose the best platform and content format for you, create your content strategy, make your content magnetic and promote it with integrity and ease, you can check out my course Fearless Content: https://letsreachsuccess.podia.com/fearless-content/

Show Notes
What has changed about the industry
How some people use content platforms the wrong way
How the online course industry has changed
The rise of the spiritual entrepreneur
Why being professional and having a brand is much easier today
What’s different about podcasting in the last decade
How has the blogging industry evolved
Principles that will always apply if you wanna make it as a content creator

Questions answered in the episode:
Can you get viral quickly with video content?
Can everyone build a business thanks to social media?
How did the pandemic affect the online course industry?
What’s a spiritual business?
Do you need a website and an email list to have a real business?
Can you still spot the real entrepreneurs who want to make a difference and the fake ones?
What does it take to make your podcast rank?
Is it easy to run a blog with no experience?
It is still worth it to release free content?
What will happen if you don’t create content consistently?

Links:

🦋 Bold Business School: https://letsreachsuccess.podia.com/bold-business-school

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Podcast
Why I’m Back to Writing Books, Is Self-Publishing Worth It, and How to Become a Published Author
- April 12, 2023
- by Lidiya Kesarovska
Learn why I’m back to writing and publishing books, what holding my first printed book was like, what self-publishing is all about, and whether it’s still worth it in 2023.
Show Notes:
– Why I stopped selling my books years ago
– What made me come back to writing and publishing books
– The first steps I took
– The story of my first paperback
– What the first 2 books I ever wrote are about
– What makes non-fiction books easy to write
– The author who inspired me to offer paperbacks
– What I’m publishing next
– Are books profitable and is self-publishing the way to go?
– My best advice if you want to write a book
Books:
The Tao of Happiness: https://www.amazon.com/Tao-Happiness-Unleash-happiness-within-ebook/dp/B0BZ755VYV/
This Moment: https://www.amazon.com/This-Moment-contentment-present-moment-ebook/dp/B0C1W7CFP8

Links:

🦋 BBS WAITLIST: https://letsreachsuccess.podia.com/bold-business-school

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Podcast
Using Your Content to Transform Lives
- March 27, 2023
- by Lidiya Kesarovska
If there’s a topic that’s dear to your heart, if there’s a message you wanna share, if you’re a creative, if there are things you wanna speak up about, it’s one of your missions in life to do just that.
Learn what the content that transform lives looks like, how it does the job, how to know if you’re meant to create it, and my journey so far:

BOLD BUSINESS SCHOOL: https://letsreachsuccess.podia.com/bold-business-school

Links:

🦋 BBS WAITLIST: https://letsreachsuccess.podia.com/bold-business-school

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Podcast
How to Scale as a Blogger and Add a New Income Stream to Your Business
- March 20, 2023
- by Lidiya Kesarovska
This episode is for the bloggers who are looking for something more, for the next stage of their business journey, for more excitement in their work, for a challenge even, for a way to help more people with their content, and – of course – for more profit.
BOLD BUSINESS SCHOOL: https://letsreachsuccess.podia.com/bold-business-school

Links:

🦋 BBS WAITLIST: https://letsreachsuccess.podia.com/bold-business-school

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Podcast
What Happened After I Quit Instagram
- March 13, 2023
- by Lidiya Kesarovska
Thinking of quitting Instagram and social media in general? Wondering if that’s crazy as a business owner, if you’d regret it? Let me help you make the decision by sharing why I decided to quit Instagram a few months ago and what happened since then.

Find the transcript and all links here: https://letsreachsuccess.com/quit-instagram/

Show Notes:
– What happened after I unfollowed everyone last year
– The moment I decided to just stop using Instagram
– The first changes I experienced once that happened
– How my creativity exploded
– Where else I grew my reach once I stopped posting on IG
– What happens when you listen more to others than to yourself
– The success habit I replaced social media with
– How we find more peace in daily life outside of Instagram
– Being dependant on social media, and taking your power back

Links:

🦋 BBS WAITLIST: https://letsreachsuccess.podia.com/bold-business-school

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Podcast
The Joys of Being an Internalizer and How It Can Lead to Healing and Growth
- February 17, 2023
- by Lidiya Kesarovska
Welcome to the new episode. Learn what internalizers and externalizers are, how to deal with emotional loneliness and break childhood patterns.

Show Notes
– The latest book I read and how it quickly changed my life
– Why we repeat patterns
– What’s a healing fantasy
– Traits of internalizers
– What they crave the most
– The internalizer’s biggest downfall in relationships
– When they finally break the pattern
– Traits of externalizers
– The level of satisfaction emotional freedom provides

Mentioned:
How Caz and Craig Travel (with Kids) and Blog Full-Time Since 2010 [interview]: https://letsreachsuccess.com/caz-makepeace-ytravelblog-interview/
How Brock McGoff of The Modest Man Built a Top Men’s Fashion Blog [interview]: https://letsreachsuccess.com/brock-mcgoff-themodestman-interview/
How Former Teachable Employee Melissa Guller Turned into a Successful CEO [interview]: https://letsreachsuccess.com/former-teachable-employee-melissa-guller-interview/
Bold Business School Waitlist: https://letsreachsuccess.podia.com/bold-business-school
Adult Children of Emotionally Immature Parents [book]: https://www.amazon.com/Adult-Children-Emotionally-Immature-Parents/dp/1626251703

Links:

🦋 BBS WAITLIST: https://letsreachsuccess.podia.com/bold-business-school

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Podcast
Content That Helps vs Content That Sells
- January 16, 2023
- by Lidiya Kesarovska
Some of you might find it confusing to see the difference between a strategic piece of content that serves, and one that only sells. And I’m here to help you with that today. Tune into the episode to learn about the difference between the content that helps and the content that sells, as well as what to do and what to avoid in terms of content creation.

Show Notes:
– What every piece of content must do first
– The price we pay for content that’s not authentic
– How creating the right content feels
– How your audience reacts to aligned content
– What happens once you publish the content that helps
– What makes you create the wrong content
– The thoughts you have that mean you’re creating only content that sells
– What your body and feelings are telling you about your content
– An easy way to get back to creating valuable content

Mentioned:

Epic Biz Year: https://letsreachsuccess.podia.com/epic-biz-year/

Fearless Content: https://letsreachsuccess.podia.com/fearless-content/

Links:

🦋 BBS WAITLIST: https://letsreachsuccess.podia.com/bold-business-school

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Podcast
2022 Annual Income Report: The Ups and Downs in my Business
- January 7, 2023
- by Lidiya Kesarovska
One annual tradition I can’t leave behind is sharing my income report. It’s about reviewing my year in business, the ups and downs and all the numbers – for every single month. I also dive into blog traffic, podcast downloads, email list growth, the offers I released, and so on. Basically, all the things that matter get quantified and summarized.

Show Notes:
– How much I earned in 2022
– Breakdown of each income stream
– Why I earned less from blog sponsorships than I did last years
– What’s up with my ad revenue
– Where most of my time was spent last year and what that led to
– The negative sides of a digital product business
– What I’ll create now that I’ve completed my product suite
– How many page views the blog got in 2022
– Where that traffic came from
– Email list growth
– How the podcast did last year
– What I launched and when in 2022
– Things I won’t do again when launching
– What I’ve learned from multiple product launches
– What went well in 2022
Mentioned:

Read the article for the 2022 income report here: https://letsreachsuccess.com/2022-annual-income-report/

Epic Biz Year: https://letsreachsuccess.podia.com/epic-biz-year/

2021 annual income report: https://letsreachsuccess.com/2021-annual-income-report/

2020 annual income report: https://letsreachsuccess.com/blogging-business-annual-income-report/

The Blog Sponsorship Boss: https://letsreachsuccess.podia.com/the-blog-sponsorship-boss/

Mediavine: https://mediavine.com/

Blog to Biz System: https://letsreachsuccess.podia.com/blog-to-biz-system

Bold Business School: https://letsreachsuccess.podia.com/bold-business-school/

The Master Blogger Bundle: https://letsreachsuccess.com/courses/

Blog Coaching: https://letsreachsuccess.com/courses/

Links:

🦋 BBS WAITLIST: https://letsreachsuccess.podia.com/bold-business-school

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/
Podcast
What My Business Taught Me in 2022
- December 30, 2022
- by Lidiya Kesarovska
Welcome to the final episode of the show for 2022 where I share what my business has taught me this year. These aren’t just business lessons or things I’ve learned from other people or even from experience. It’s specifically what my business was meant to teach me one way or another.

Enroll in Epic Biz Year: https://letsreachsuccess.podia.com/epic-biz-year/

Show Notes:

Why I took a break from everything

A goal I’m letting go of and why it never felt aligned

How I lost touch with myself and my business

What my intuition told me to do next

Choosing the wrong mentors and getting triggered

The Instagram trap

How to ‘go back to basics’ in business

How to have your most epic year in business in 2023

Links:

🦋 BBS WAITLIST: https://letsreachsuccess.podia.com/bold-business-school

🦋 Website: https://letsreachsuccess.com/

🦋 Instagram: https://www.instagram.com/letsreachsuccess/

🦋 Courses: https://letsreachsuccess.com/courses/

🦋 FREE EPIC ONLINE COURSE CHECKLIST https://boldbusinessschool.com/free/