Expand Your Salesforce through Channel Partnerships 33

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The following article is a guest post.

Sales organizations are usually limited in their efforts to expand their clients and establish credibly in an already competitive and saturated market.

IT vendors or SaaS applications developing organizations are largely driven by sales targets to increase their customer lifetime value to ensure their organization’s survival. Due to these restraints, many choose to utilize channel partners in an effort to prove their market worthiness and also to scale up in a seamless and smooth manner.

Unfortunately, not many companies are familiar with the concept of channel partners and what benefits they can bring to the organization to increase value and output.

What Are Channel Partners?

Channel partners are firms or partners that promote products or services on behalf of other organizations. They comprise of a group of consultants, distributors, original equipment manufacturers, and system integrators.

Many tech companies such as Oracle, SAP, and Microsoft make use of various channel partner programs to tailor their products and services to their clients more with greater precision and reliability.

Channel partners prove useful in increasing a company’s sales revenues and making them more accessible to the wider market to increase market share and profitability.

Advantages Channel Partners Can Bring To Your Organization.

There are a host of benefits a channel partnership program can bring to your organization.

Firstly, channel partners can help you take advantage of network effects through which you will be able to establish credibility and improve market competitiveness. A new sales startup company can require considerable time and effort to build a customer base large enough to break even and scale progressively. However, through an efficient network of channel partners, this can be achieved much more quickly and effectively.

Secondly, channel partners can allow greater transparency of business processes and systems that lead to improved business operations and minimal waste.

Collaboration with several channel partners at once requires being diligent on using effective communication channels and making sure the most efficient resources and operations are utilized to minimize risks.

Tech giant, Cisco, for instance shares its technology roadmap with its partners to ensure consistency and transparency of its efforts.

A further benefit of using channel partners is that it helps improve customer loyalty and engagement. With greater distribution and market access and reach, customers are able to respond better to marketing campaigns and promotions that increase conversion rates.

How to Use Channel Partners?

The Power 2 Motivate’s channel partner program provides companies with a robust cloud-based management solution to productively organize all their channel partner initiatives. Through this solution, you can improve your brand recognition, get better access to customers, and scale your business.

To ensure you make use of an efficient channel partner program, digital flow of communication is critical. Without this, there can be many risks of miscommunication and poor collaboration that can hinder long-term marketing and business strategies.

Companies, therefore, need to use cloud-based management systems to monitor and track their channel partners for added reliability and effectiveness.

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7 Quick Tips on How to Be More Successful in Everyday Life 6

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Everyone dreams about being successful. But what is success?

For you, it could be building a company, getting promoted at work, generating wealth, or more humble ambitions, such as being the best parent or partner. While success looks different to each person, we all have an innate desire to achieve.

No matter how you define success as an individual, here are some habits you can adopt to become more successful in everyday life.

1. Be Focused.

There are distractions all around us, from social media and smartphones to friends and family. While everyone needs some ‘me time,’ to be successful, you also need focus. As such, cut out distractions and set aside time to work towards your goal.

Remember: There is always something productive you can do.

2. Aim to Learn.

It can be easy to get hung up results but being successful is about more than the outcome. The key to being truly successful is about learning. This allows you to grow and adapt, changing your approach and leading to improvements. As such, make learning a goal. This will also help to keep you motivated, too.

3. Be Prepared.

Being prepared is essential to increase the chance of success. This can be applied to almost any situation. Whether you are expecting your first baby, have an upcoming exam or interview, or are considering CFD trading, all require research and preparation.

4. Stop the Excuses.

When something goes wrong, it can be easy to dig your head in the sand, but this is not a habit of a successful person. Instead, take responsibility. Stop your excuses, work on your weaknesses and make improvements. The onus is on you to be successful so step up, set challenges and drive yourself forward.

5. Be Happy.

You may be focussed on earning more money, or you may have a goal to buy a flash car. But if you’re working a job you cannot stand, putting in too many hours and sacrificing time with the ones you love, you could quickly start to feel miserable.

Increase your happiness and make it a marker of your success, even if it takes longer to achieve your goals.

6. Feel Grateful.

Success is often less about material possessions or goals than it is about changing our perceptions.

This is why it is important to start recognizing the good things around you. Recognise and feel grateful for what you already have and you will soon feel very successful indeed.

7. Start Failing.

This may seem counterintuitive, but failure is a big part of success. It helps to highlight the things we do not want and essentially provides clarity. A little failure never hurt anyone. After all, no one has ever become successful without first experiencing failure.