The Content Marketing Trends You Should Watch Out for in 2017 41

With the consumer markets and Google’s algorithms’ preferences ever-changing, marketing tactics, which includes content marketing, are also adapting to the changes. And while 2017 may be running its course, content marketing trends are still to be expected throughout the entire year, and with the years to come.

This is a guest post by Jomer B. Gregorio, founder of Digital Marketing Philippines and CJG Digital Marketing.

Content marketing has emerged as one of the biggest game changers in the field of marketing following the rapid developments with the World Wide Web and the rise of social media.

Various businesses and brands have now attempted to be closer, communicate more, and present themselves as credible thought leaders within their niche so as to foster loyalty, trust, and brand growth within the market.

Despite this, many still carry misconceptions about how content marketing works.

Contrary to layman belief, it simply isn’t enough to come up with any sort of content that is relatively related to your business, post it, and let everything fall into place.

The Content Marketing Institute points out that content marketing is a strategic marketing approach “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action”.

What this means is that content marketing essentially requires a strategic approach so that it is able to maximize its usability and full potential for the business.

To start off, you need to define your goals for your content marketing strategy, plus a clearly-defined audience identity that goes beyond mere demographic profiling.

In fact, it’s all about psychographics and customer behavior now. It is now important to know what they want, what their problems or concerns are, and what you can offer to them as solutions.

When successful, content marketing can be your greatest weapon in the digital marketing stream now.

Its quality adds value to your audience – a highly-important factor for driving organic traffic to your website.

Quality content that gives them something new to consume and learn from is something considered as worthwhile of their time, attention and effort spent in your website. This will more than likely translate to engagement for your content – and engagement is important for brands as this is a good sign of trust and potential loyalty among your audience and customers.

Aside from this, content marketing also allows your brand to be established as an authority within your niche.

Delivering timely and helpful content for your niche builds your brand’s image as someone that genuinely understands its market and the problems they are facing, and how the brand can help them overcome their problems and concerns.

When a brand becomes an authority, trust is fostered, and thus it can be a great influencing factor for purchasing decisions.

Having quality content also matters when it comes to your business and website’s SEO standing.

Blogs with content that pass Google’s algorithm’s standards and that are greatly connected to the brand have positive effects to the audience, the credibility of your brand, and how easy will it be for potential audiences to see you as a relevant search result for their inquiries.

Google’s updates in the recent years now take into consideration the quality of content that websites put out, and deliver the appropriate treatment based on how their algorithms deem the quality.

Over-optimized or “spammy”, keyword-ridden content that hold no real content other than to capitalize on Google’s requirements for higher SERPs position are actually penalized by Google, while high quality gives your website and its pages a stronger chance of landing higher in search results.

With the consumer markets and Google’s algorithms’ preferences ever-changing, marketing tactics, which includes content marketing, are also adapting to the changes. And while 2017 may be running its course, content marketing trends are still to be expected throughout the entire year, and with the years to come.

In this infographic, we’re looking towards eight of the biggest content marketing trends to be anticipated this year:

content marketing 2017

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What the Richest People in the World Have in Common 4

What the Richest People in the World Have in Common

Getting rich is something everyone dreams about.

For those facing financial hardships, getting rich seems the only way out to tide over shortage of money. For the bourgeoisie – the working class – getting rich conjures up visions of stuff they want to buy for luxury or higher social status. Millionaires also wish to get rich: they want to become billionaires and enter Forbes List of the world’s wealthiest people.

Unless you inherit a fortune or get lucky at lottery or sweepstakes, getting rich can be quite tough.

Yet, there are countless rags-to-riches stories around the world. Enterprises such as Amazon, KFC, Facebook or SpaceX have become runaway successes within a short span. The reason: their founders have several things in common, which is rare among other people.

Here we look at various traits that the world’s richest and most successful entrepreneurs have in common.

The Common Traits of The World’s Richest People

The Common Traits of The World's Richest People

1. Serving People.

“If your only goal is to become rich, you will never achieve it,” said John D. Rockefeller, who laid the foundation stone for America’s giant petroleum industry and his own enterprise, Standard Oil. The same adage holds good today.

Facebook, for example, was launched by Mark Zuckerberg and his roommate, Eduardo Saverin to allow Harvard University students to share profiles and pictures

There are countless such examples of ordinary people striking rich. However, they share one thing in common: serving people. The main objective of launching these enterprises was to make life easier or enjoyable for people rather than earning money.

2. Reading Books.

Microsoft founder Bill Gates, celebrity TV show host Oprah Winfrey, SpaceX and Tesla CEO Elon Musk, Berkshire-Hathaway CEO Warren Buffet and several other extremely rich people of the world have one more thing in common: they are avid readers.

Bill Gates reads at least 50 books every year – an average of nearly four and a half books per month.

Elon Musk owes his success at SpaceX, the project to open space tourism to his love for books and the knowledge he gained from them about rocketry. Oprah Winfrey attributes her success to dozens of books, including some 70 top titles she read on her way to success while Warren Buffet spends about 80 percent of his day reading books.

3. Long-Term Financial Strategies.

A report by CNBC states, all wealthy people depend upon long-term financial strategies rather than short-term gains. They utilized their earnings and savings to invest in safe stocks that would assure gains in the long run rather than indulging in risky trading that can offer high returns.

Such financial planning and decisions ensured they do not lose money. Further, they invested money in their enterprises without the hope of immediate returns.

These wealthy people first focused on building a brand, offering value for people to identify with the brand. And later, popularize the brand through word-of-mouth publicity, which is more effective than traditional advertising.

4. Never Say Die.

Yet another common character trait shared by the world’s richest people is, they are not quitters.

Like every other human on Earth, these wealthy folks also witnessed ups and downs in life. Some of these were so overwhelming most ordinary people would have called it quits and gone in search of easier ventures.

Brian Chesky, Joe Gebbia and Nathan Bleckharczyk, founders of Airbnb, the world’s largest hotels and accommodations aggregator were plagued with financial problems.

 

Heavily encumbered with debts, bankruptcy was staring at these entrepreneurs in the very eye. Yet, they did not budge. They innovated their service that made Airbnb the world leader in its field today.

Another excellent example is Colonel Harland Sanders, whose recipe for fried chicken was rejected as many as 1,009 times before it was accepted. Col. Sanders is the founder of global chain Kentucky Fried Chicken or KFC.

5. Accepting Criticism.

Most people flee from criticism of any sort. Rather than learning from negative comments arising out of their behavior or work, they take umbrage rather quickly. Yet, they do not bother to amend their behavior or work pattern.

All wealthy people, however, are different. They are willing to be criticized for introducing new ideas or thoughts.

Jeff Bezos, founder of Amazon, rightly says that those who will try and do something new must be willing to draw criticism.

Steve Jobs, founder, Apple, Inc. puts it in even stronger words: “If you want to make everyone happy, do not become a leader; sell ice cream instead.”

The success of Amazon and Apple proves their founders were right when it came to accepting criticism.

6. Out of The Box Thinking.

how regular life looks like and why it won't make you happy

Thinking outside of the ‘box’ or a typical mindset is often impossible for most people. Understandably, because everyone draws their mindset from factors and circumstances they are raised and educated in.

This mindset eventually becomes a formidable fetter for anyone wanting to become an entrepreneur. Generally, most people follow the flock and take professions they falsely believe as best suited for their skills. Others try to follow footsteps of their parents.

The wealthiest people in the world never followed flock or took lucrative professions of their parents.

Mark Zuckerberg’s father was a dentist and mom – a psychiatrist. Bill Gates’ dad was a banker father while his mother was a lawyer.

Despite coming from wealthy families, they chose to follow their passion rather than confine their thinking to the proverbial boxed mindset. Col. Sanders had lost his parents at a young age of six years and had to shoulder responsibilities of his siblings.

Other Examples of What The Wealthiest People Have in Common

As we can see, these qualities or personality traits are common to the world’s richest people. It sets them apart from others. Most of them launched small enterprises with the sole purpose of bettering the lives of people. Their products or services gained popularity because money was never their consideration. Widespread use of their technology, products, and services eventually led them to become wealthy.

These traits are not typical to the US or the western world, as one may mistakenly come to believe. A glance at some richest people in India and elsewhere also reveals, they share the same characteristics with their American counterparts. This amply proves that richest people around the world share something in common, regardless of where they live and flourish.

Another common trait that all rich people share in common is philanthropy.

Since childhood, they believe in giving back to the society and helping the underprivileged. They practiced charity when they were not so rich and continue to donate money for the betterment of the society even after becoming billionaires.

These richest people on the planet never waited to become wealthy. Instead, they were philanthropists since childhood – a trait most other people pathetically lack or try to foist upon themselves to gain popularity.

In Conclusion

It is not easy to become wealthy. Or everyone would become a millionaire. People who do make it to the top have a different way of thinking combined with an undying zest for learning new things and educating themselves.

They do not consider conventional learning at universities as the end of their education. Instead, they try and acquire new skills every day and find ways and means to become better humans rather than focusing on fattening their purses.

The world’s wealthiest people also share one common trait: they are not people pleasers, despite their generosity and willingness to serve the society. Because they know, trying to please everyone will get them nowhere and could mean possible failure.