What You Need to Know About Your Dental Health and Veneers 41

What You Need to Know About Your Dental Health and Veneers

The following article is a guest post.

Your smile is important to you. For many people, it’s an important part of who they are. So when people’s smiles don’t look as good as they could, they lose confidence in themselves.

This is where dental veneers, sometimes referred to as dental porcelain laminates or just porcelain veneers, may be able to help.

Here is some information you need to know about this dental health procedure.

What Are Veneers?

Veneers are wafer-thin, tooth-colored shells that cover up the outward-facing surface of your teeth. The overall goal of veneers is to improve the appearance of your smile. The veneers themselves are made of porcelain or resin, and they’re bonded to the front of your teeth. In general this changes the size, color, shape and length of your teeth.

Types of Veneers

In general, there are two types of veneers: resin and porcelain.

Dentists typically recommend choosing porcelain veneers because they’re more resistant to stains. On top of this, porcelain veneers do much better at mimicking the appearance of teeth when light reflects off of them.

In some cases, however, your dentist may choose resin veneers for you. Only your dentist can tell you which material will work best for you.

Problems That Veneers Fix

When it comes to changing the physical appearance of your teeth, few options are easier than veneers.

In fact, veneers are typically a go-to option for dentists because they can fix a number of dental problems.

For example, patients who have tooth discoloration can get veneers to change the appearance of their teeth. This also works for teeth that are broken, worn down or uneven. You can even use veneers to cover up gaps between your teeth.

The Diagnosis

The very first step in getting veneers starts with seeing your dentist. Only he can tell you if veneers are the right option for you.

Start by explaining the results that you hope to achieve by getting veneers. Your dentist will let you know if they can help. He will likely take some x-rays of your mouth and make some impressions. It’s also probable that he will tell you about any limitations that might come as a result of having this procedure.


If your dentist says that veneers are a right fit, it’s time to prepare for the bonding process. Your dentist will start by removing about ½ millimeter of enamel from the surface of your tooth. This is roughly the same thickness of the veneers that will be bonded to your teeth.

Your dentist will then take impressions of your teeth and send them off to have veneers constructed. This typically takes one to two weeks. If need be, some temporary veneers can be attached until your new veneers arrive. Having temporary veneers may increase the cost of the overall procedure.

Bonding the Veneers to Your Teeth

Once your custom veneers are ready, it’s time to permanently attach them to your teeth. If you have temporary veneers, your dentist will remove those first.

The color of the veneers can be adjusted to the shade you want. For example, if you’re just having partial veneers put in, you can have the veneers changed in color to match your original teeth.

Before attaching the veneers to your teeth, the surface of your teeth must first be cleaned. Once the veneers are ready to be attached, your dentist will use a special beam to activate the cement for chemical bonding.

After being attached, your dentist will evaluate your bite to ensure that the veneers don’t need adjustments.

Advantages of Veneers

There are a number of advantages to choosing veneers over other dental procedures.

First of all, they provide a natural tooth appearance, so most people won’t even know that you have them. Studies show that gum tissue has a high tolerance for porcelain, so few gum problems are reported as a result of getting porcelain veneers.

Also, the color of porcelain can make your teeth appear much whiter than having your natural teeth whitened.

Finally, veneers are much stronger than your natural teeth. They also don’t require as much shaping and extensive work as getting crowns.

Veneers are a great choice for giving you the smile that you’ve always wanted. Talk to your dentist to see if veneers are right for you.

If he says that they would be a great fit, you may be just one procedure away from having the smile of which you’ve always dreamed.

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The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Ownership of Emotions
The Unexpected


When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.


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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”


You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.