Over the last few years, there has been an unmitigated explosion of technology and creativity in the realm of digital marketing.
Once thought of as synonymous with PC usage, this decade has seen ideas shift from laptops to mobile devices and beyond, offering a wealth of opportunities for those that are willing to adapt their services to modern platforms.
However, this increase in marketing possibilities has taken many businesses by surprise, causing a divide of understanding when it comes to embracing this new world of potential.
Today, we will be focusing on two prominent technologies within the world of modern digital marketing. One that is currently an enormous, thriving industry, and another that is gaining a considerable amount of traction for future campaigns.
The mainstream dominance of smartphones has meant that the majority of individuals now have a powerful piece of computing hardware at their fingertips, 24 hours a day. This is a fact that has not been lost on the business world, which has slowly embraced apps and mobile responsive sites as a new frontier of audience engagement possibilities.
Given the ubiquitous nature of mobile devices, there are an abundance of options when it comes to utilizing apps as a platform for audience engagement.
To offer an example, there is now a myriad of supplementary online survey tools that can enrich the user experience further than would otherwise be possible.
These in-app customer survey plugins also allow businesses a simple, effective insight into their audience’s expectations and experiences.
However, these helpful tools are one of many potential routes that developers can go down when hoping to fully utilize the effectiveness of app marketing. As a matter of fact, simply having a business app allows you to create a constantly-visible, direct marketing channel between you and your customers, which can be hugely beneficial for solidifying your brand familiarity.
While not necessarily at the stage of widespread acknowledgement, there is a considerable amount of anticipation when it comes to the utilization of VR technology in marketing campaigns.
The appeal of this tech as a tool for audience engagement is easy to understand, and can be broken down into three distinct categories:
1. Total Immersion.
By its nature, virtual reality is an immersive experience, not allowing for distractions.
This gives it a massive competitive edge against other forms of digital advertising, which are almost synonymous with a competition of interest.
Therefore, the user is actively digesting the message placed in front of them, as opposed to passively clicking past a banner advertisement while in search of more content.
2. An Impact on Memory.
While our brains have been trained to ignore the abundance of advertisements we are bombarded with on a moment to moment basis, this is not the case when it comes to experiences.
VR technology deceives the brain in an attempt to create the illusion of presence, which leads to us digesting much more of the information placed in front of us.
3. The Novelty of it All.
To be blunt: People are enamoured with new things.
VR offers an experience unlike anything that has come before it, creating a large amount of public interest which is very easy to leverage when attempting to promote your brand. While this may not be as effective once the hype begins to subside, it still leaves room for businesses to give their audience something novel.
While the future of VR marketing is still unclear, there is still a lot to get excited about as new technologies begin to gain widespread interest.
Digital marketing is a field that is built on innovation and shifts in accepted strategies.
With that in mind, for businesses that are looking to maintain their footing on an ever-changing landscape, the ability to adapt to new technologies is paramount to continued success.
So, whether or not these are technologies that yo have looked into utilizing for your own business or a client’s campaign, staying up to date with what is happening in your field will ensure that you aren’t being left behind.