Beyond Online: How Digital Marketing Has Progressed Past the Laptop 57

Beyond Online: How Digital Marketing Has Progressed Past the Laptop

The following article is a guest post.

Over the last few years, there has been an unmitigated explosion of technology and creativity in the realm of digital marketing.

Once thought of as synonymous with PC usage, this decade has seen ideas shift from laptops to mobile devices and beyond, offering a wealth of opportunities for those that are willing to adapt their services to modern platforms.

However, this increase in marketing possibilities has taken many businesses by surprise, causing a divide of understanding when it comes to embracing this new world of potential.

Today, we will be focusing on two prominent technologies within the world of modern digital marketing. One that is currently an enormous, thriving industry, and another that is gaining a considerable amount of traction for future campaigns.


The mainstream dominance of smartphones has meant that the majority of individuals now have a powerful piece of computing hardware at their fingertips, 24 hours a day. This is a fact that has not been lost on the business world, which has slowly embraced apps and mobile responsive sites as a new frontier of audience engagement possibilities.

Given the ubiquitous nature of mobile devices, there are an abundance of options when it comes to utilizing apps as a platform for audience engagement.

To offer an example, there is now a myriad of supplementary online survey tools that can enrich the user experience further than would otherwise be possible.

These in-app customer survey plugins also allow businesses a simple, effective insight into their audience’s expectations and experiences.

However, these helpful tools are one of many potential routes that developers can go down when hoping to fully utilize the effectiveness of app marketing. As a matter of fact, simply having a business app allows you to create a constantly-visible, direct marketing channel between you and your customers, which can be hugely beneficial for solidifying your brand familiarity.

Virtual Reality

While not necessarily at the stage of widespread acknowledgement, there is a considerable amount of anticipation when it comes to the utilization of VR technology in marketing campaigns.

The appeal of this tech as a tool for audience engagement is easy to understand, and can be broken down into three distinct categories:

1. Total Immersion.

By its nature, virtual reality is an immersive experience, not allowing for distractions.

This gives it a massive competitive edge against other forms of digital advertising, which are almost synonymous with a competition of interest.

Therefore, the user is actively digesting the message placed in front of them, as opposed to passively clicking past a banner advertisement while in search of more content.

2. An Impact on Memory.

While our brains have been trained to ignore the abundance of advertisements we are bombarded with on a moment to moment basis, this is not the case when it comes to experiences.

VR technology deceives the brain in an attempt to create the illusion of presence, which leads to us digesting much more of the information placed in front of us.

3. The Novelty of it All.

To be blunt: People are enamoured with new things.

VR offers an experience unlike anything that has come before it, creating a large amount of public interest which is very easy to leverage when attempting to promote your brand. While this may not be as effective once the hype begins to subside, it still leaves room for businesses to give their audience something novel.

While the future of VR marketing is still unclear, there is still a lot to get excited about as new technologies begin to gain widespread interest.

Digital marketing is a field that is built on innovation and shifts in accepted strategies.

With that in mind, for businesses that are looking to maintain their footing on an ever-changing landscape, the ability to adapt to new technologies is paramount to continued success.

So, whether or not these are technologies that yo have looked into utilizing for your own business or a client’s campaign, staying up to date with what is happening in your field will ensure that you aren’t being left behind.

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What the Richest People in the World Have in Common 4

What the Richest People in the World Have in Common

Getting rich is something everyone dreams about.

For those facing financial hardships, getting rich seems the only way out to tide over shortage of money. For the bourgeoisie – the working class – getting rich conjures up visions of stuff they want to buy for luxury or higher social status. Millionaires also wish to get rich: they want to become billionaires and enter Forbes List of the world’s wealthiest people.

Unless you inherit a fortune or get lucky at lottery or sweepstakes, getting rich can be quite tough.

Yet, there are countless rags-to-riches stories around the world. Enterprises such as Amazon, KFC, Facebook or SpaceX have become runaway successes within a short span. The reason: their founders have several things in common, which is rare among other people.

Here we look at various traits that the world’s richest and most successful entrepreneurs have in common.

The Common Traits of The World’s Richest People

The Common Traits of The World's Richest People

1. Serving People.

“If your only goal is to become rich, you will never achieve it,” said John D. Rockefeller, who laid the foundation stone for America’s giant petroleum industry and his own enterprise, Standard Oil. The same adage holds good today.

Facebook, for example, was launched by Mark Zuckerberg and his roommate, Eduardo Saverin to allow Harvard University students to share profiles and pictures

There are countless such examples of ordinary people striking rich. However, they share one thing in common: serving people. The main objective of launching these enterprises was to make life easier or enjoyable for people rather than earning money.

2. Reading Books.

Microsoft founder Bill Gates, celebrity TV show host Oprah Winfrey, SpaceX and Tesla CEO Elon Musk, Berkshire-Hathaway CEO Warren Buffet and several other extremely rich people of the world have one more thing in common: they are avid readers.

Bill Gates reads at least 50 books every year – an average of nearly four and a half books per month.

Elon Musk owes his success at SpaceX, the project to open space tourism to his love for books and the knowledge he gained from them about rocketry. Oprah Winfrey attributes her success to dozens of books, including some 70 top titles she read on her way to success while Warren Buffet spends about 80 percent of his day reading books.

3. Long-Term Financial Strategies.

A report by CNBC states, all wealthy people depend upon long-term financial strategies rather than short-term gains. They utilized their earnings and savings to invest in safe stocks that would assure gains in the long run rather than indulging in risky trading that can offer high returns.

Such financial planning and decisions ensured they do not lose money. Further, they invested money in their enterprises without the hope of immediate returns.

These wealthy people first focused on building a brand, offering value for people to identify with the brand. And later, popularize the brand through word-of-mouth publicity, which is more effective than traditional advertising.

4. Never Say Die.

Yet another common character trait shared by the world’s richest people is, they are not quitters.

Like every other human on Earth, these wealthy folks also witnessed ups and downs in life. Some of these were so overwhelming most ordinary people would have called it quits and gone in search of easier ventures.

Brian Chesky, Joe Gebbia and Nathan Bleckharczyk, founders of Airbnb, the world’s largest hotels and accommodations aggregator were plagued with financial problems.


Heavily encumbered with debts, bankruptcy was staring at these entrepreneurs in the very eye. Yet, they did not budge. They innovated their service that made Airbnb the world leader in its field today.

Another excellent example is Colonel Harland Sanders, whose recipe for fried chicken was rejected as many as 1,009 times before it was accepted. Col. Sanders is the founder of global chain Kentucky Fried Chicken or KFC.

5. Accepting Criticism.

Most people flee from criticism of any sort. Rather than learning from negative comments arising out of their behavior or work, they take umbrage rather quickly. Yet, they do not bother to amend their behavior or work pattern.

All wealthy people, however, are different. They are willing to be criticized for introducing new ideas or thoughts.

Jeff Bezos, founder of Amazon, rightly says that those who will try and do something new must be willing to draw criticism.

Steve Jobs, founder, Apple, Inc. puts it in even stronger words: “If you want to make everyone happy, do not become a leader; sell ice cream instead.”

The success of Amazon and Apple proves their founders were right when it came to accepting criticism.

6. Out of The Box Thinking.

how regular life looks like and why it won't make you happy

Thinking outside of the ‘box’ or a typical mindset is often impossible for most people. Understandably, because everyone draws their mindset from factors and circumstances they are raised and educated in.

This mindset eventually becomes a formidable fetter for anyone wanting to become an entrepreneur. Generally, most people follow the flock and take professions they falsely believe as best suited for their skills. Others try to follow footsteps of their parents.

The wealthiest people in the world never followed flock or took lucrative professions of their parents.

Mark Zuckerberg’s father was a dentist and mom – a psychiatrist. Bill Gates’ dad was a banker father while his mother was a lawyer.

Despite coming from wealthy families, they chose to follow their passion rather than confine their thinking to the proverbial boxed mindset. Col. Sanders had lost his parents at a young age of six years and had to shoulder responsibilities of his siblings.

Other Examples of What The Wealthiest People Have in Common

As we can see, these qualities or personality traits are common to the world’s richest people. It sets them apart from others. Most of them launched small enterprises with the sole purpose of bettering the lives of people. Their products or services gained popularity because money was never their consideration. Widespread use of their technology, products, and services eventually led them to become wealthy.

These traits are not typical to the US or the western world, as one may mistakenly come to believe. A glance at some richest people in India and elsewhere also reveals, they share the same characteristics with their American counterparts. This amply proves that richest people around the world share something in common, regardless of where they live and flourish.

Another common trait that all rich people share in common is philanthropy.

Since childhood, they believe in giving back to the society and helping the underprivileged. They practiced charity when they were not so rich and continue to donate money for the betterment of the society even after becoming billionaires.

These richest people on the planet never waited to become wealthy. Instead, they were philanthropists since childhood – a trait most other people pathetically lack or try to foist upon themselves to gain popularity.

In Conclusion

It is not easy to become wealthy. Or everyone would become a millionaire. People who do make it to the top have a different way of thinking combined with an undying zest for learning new things and educating themselves.

They do not consider conventional learning at universities as the end of their education. Instead, they try and acquire new skills every day and find ways and means to become better humans rather than focusing on fattening their purses.

The world’s wealthiest people also share one common trait: they are not people pleasers, despite their generosity and willingness to serve the society. Because they know, trying to please everyone will get them nowhere and could mean possible failure.