LRS 093: A Not-so-Ordinary Approach to Finding Mentors 51

LRS 093: A Not-so-Ordinary Approach to Finding Mentors - the let's reach success podcast

A lot has been said about finding mentors today, be it for your own personal growth, to stay consistent with a certain big life goal you’re after, or to start and grow an online business. I wanna share how I did this on today’s episode of the Let’s Reach Success podcast.

I consider myself solo in this. I mean finding the passion, starting to write daily, building the right habits to focus better and have discipline in the face of distractions, making the first dollars online. Then learning a ton about internet marketing and working for years on Let’s Reach Success. After that I became location independent, traveled a bit, improved my personality and ditched social anxiety, moved to another country, and started a life there.

But truth is, I always had the support of my mother. This episode is not for her, though, although it could have been as well. It’s more about the online personalities that helped me shape the mindset necessary to make physical changes in life.

Finding mentors the smart way

And that’s what I wanna show you is possible today. All big publications online are talking about the importance of joining mastermind groups, paying mentors, meeting with people till you find the ideal one, or browsing sites to learn more about it. While that might be working for some, it’s not for everyone. Cause I had the same results simply by following the advice of people I never personally interacted with.

And that’s the beauty of the Internet. You can learn from other people’s mistakes and let their words be your motivation in daily life. Follow their life plan but personalize it. Keep them in mind while facing challenges and remind yourself how they overcame it. Simple as that. But it’s important to be an eager learner so you can find the right online personalities. Only when you feel connected to them after you’ve been following their life and business for some time, can you truly call yourself their mentee.

So that’s what I’ll cover on the show today. And I’ll also share 5 such people who played a significant role in my life and online business. It will give you an idea of how such a relationship with an online mentor is formed, and what exact aspects of it helped me in all fields of life.

Show Notes:

  • What to look for in a mentor? [2:45]
  • Another way to be mentored by the right people [5:21]
  • 2 guys that I’ve been following for years [8:52]
  • What Pat Flynn teaches me [11:17]
  • My go-to guy for marketing advice [12:35]
  • The good old Mark Manson and what I now like reading the most by him [14:00]
  • Tips from successful people on finding mentors [16:18]

Mentioned:

Listen to the podcast on finding mentors on YouTube:

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Thanks for listening.

Glad you joined me on the podcast today. If you want to hear a particular topic on it, leave a comment below and I’ll make sure I cover it in the future.
Also, if you enjoyed it, please share it using the social media buttons you see on the left.

And finally, please leave an honest review for The LRS Podcast on iTunes. You’ll help a lot with the rankings for the show and I’ll appreciate it.

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The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

How to Use Content Marketing to Boost Your Business 6 Marketing Influencers You Must Follow

You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

***
Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.