Ford are much more than just a popular automaker, they are also a lifestyle brand.
The US company has a long and rich history of creating some of the best and most reliable vehicles in the world. This has made them a hugely popular company with families, young motorists and couples.
They pride themselves on their reliability, which enables these groups to go out and live their lives to the full without having to worry about their car.
An Extensive Range
Ford vehicles are great investments for couples, families and individuals because of their reliability, but also because of their extensive range.
In the UK, Ford has a vehicle for every need so the motorist will be able to find one which allows them to go about their daily life with ease.
Their range is family orientated, so you can expect plenty of interior space, comfortable seats, a refined experience, practicality and low running costs.
These are all factors that will appeal to a family, but also any other type of driver.
A few of their most popular cars that reflect this lifestyle are the Ford Ka+ (an affordable hatchback), the B-Max (five-seat MPV) and the Kuga (a stylish SUV). Their most iconic vehicles, however, are the Focus and the Fiesta.
These two family hatchbacks are consistently amongst the best-selling cars in the UK and it is easy to see why.
Both have decent interior space despite their small dimensions (which makes them ideal for city use), plus they are also extremely practical and cheap to both buy and run.
This makes them a good option as a first car, as a young couple and also as a family.
Ford’s position as a company that allows people to live their lives to the fullest is reflected in their advertising and brand image, showing that this is something that they take great pride in. Their slogan reads “Go Further”, which shows that they want to provide their customers with the ability to be active in their daily lives.
This is also evident in their advertisements, which often show families using their cars to enjoy their life. This is unlike companies such as BMW, for example, that are focused on business instead of lifestyle.
Finding the Right Car
Any motorist seeking a reliable and practical vehicle should seriously consider the Ford range and especially as there is a type to suit every type of lifestyle.
Used cars, in particular, are excellent value for money and there is never a shortage due to their popularity and the fact that Ford is one of the best-selling companies in the UK.
The best place to shop will be reputable dealerships like Unbeatable Car. Places like this always have an extensive range available and can help you to decide what car, and lifestyle, you want to commit to.
It is no surprise that Ford are one of the most popular and best-performing manufacturers in this country. Their commitment to designing an extensive range well suited to families and helping people to live their lives makes them a great investment and a company that people can get behind.