Ford: A Great Lifestyle Brand

Ford: A Great Lifestyle Brand

The following article is a guest post.

Ford are much more than just a popular automaker, they are also a lifestyle brand. The US company has a long and rich history of creating some of the best and most reliable vehicles in the world. This has made them a hugely popular company with families, young motorists and couples. They pride themselves on their reliability, which enables these groups to go out and live their lives to the full without having to worry about their car.

An Extensive Range

Ford vehicles are great investments for couples, families and individuals because of their reliability, but also because of their extensive range.

In the UK, Ford has a vehicle for every need so the motorist will be able to find one which allows them to go about their daily life with ease. Their range is family orientated, so you can expect plenty of interior space, comfortable seats, a refined experience, practicality and low running costs. These are all factors that will appeal to a family, but also any other type of driver.

Popular Cars

A few of their most popular cars that reflect this lifestyle are the Ford Ka+ (an affordable hatchback), the B-Max (five-seat MPV) and the Kuga (a stylish SUV). Their most iconic vehicles, however, are the Focus and the Fiesta. These two family hatchbacks are consistently amongst the best-selling cars in the UK and it is easy to see why.

Both have decent interior space despite their small dimensions (which makes them ideal for city use), plus they are also extremely practical and cheap to both buy and run. This makes them a good option as a first car, as a young couple and also as a family.

Brand Image

Ford’s position as a company that allows people to live their lives to the fullest is reflected in their advertising and brand image, showing that this is something that they take great pride in. Their slogan reads “Go Further”, which shows that they want to provide their customers with the ability to be active in their daily lives.

This is also evident in their advertisements, which often show families using their cars to enjoy their life. This is unlike companies such as BMW, for example, that are focused on business instead of lifestyle.

Finding the Right Car

Any motorist seeking a reliable and practical vehicle should seriously consider the Ford range and especially as there is a type to suit every type of lifestyle. Used cars, in particular, are excellent value for money and there is never a shortage due to their popularity and the fact that Ford is one of the best-selling companies in the UK. The best place to shop will be reputable dealerships like Unbeatable Car. Places like this always have an extensive range available and can help you to decide what car, and lifestyle, you want to commit to.

It is no surprise that Ford are one of the most popular and best-performing manufacturers in this country. Their commitment to designing an extensive range well suited to families and helping people to live their lives makes them a great investment and a company that people can get behind.

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How to Look and Sound More Confident

How to Look and Sound More Confident

We associate confident people with success. But does confidence lead to success, or does success lead to confidence?

It’s a bit of a chicken and egg scenario. But there is plenty of evidence to suggest that working on your confidence levels will indeed boost your achievements in the workplace.

The thing about confidence is that it works two ways.

On the one hand, exude confidence and your clients and colleagues will have confidence in you – self-belief is very reassuring to others!

In fact, for better or worse, the mere appearance of confidence can be more likely to get you a promotion than your actual ability! When you think of some of the dubious phonies who’ve leapfrogged you in the past, it kinda makes sense, right?

And on the other hand, confidence builds confidence within yourself. When you adopt the look and the sound of the self-assured, you begin to feel bolder on the inside. You take risks and put yourself forward for opportunities you might otherwise not have. You begin to work with clear, bold strokes rather than inching ahead in half-measures.

Great – so how to create that feeling? Well, in the long-term, you can use cognitive behavioral therapy techniques to deal with the underlying causes of your indecisiveness and lack of confidence. But in the short run, getting the aforementioned look and sound of self-belief is a fairly simple matter of adjusting the way you speak, listen, and move.

If you’re particularly shy, try starting with your hands.

Keep them out of your pockets.

Burying your hands in your pockets instantly gives the (possibly correct) impression that you are nervous or uncertain.

And even the (hopefully incorrect) impression that you are dishonest or lazy. Keeping your palms open and faced upwards is a way of opening up to those around you and exuding trust.

Likewise, a firm handshake of around two-five seconds communicates warmth and self-assuredness. A limp handshake, on the other hand, might create the impression that you feel out of your depth. And an over-strong handshake always feels like the giver is trying to prove something!

The next steps are to work on your eye contact and the way that you intone your sentences.

This can be a bit much to think about when you’re struggling with what you actually want to say. Which is why it’s best to start with the other stuff first.

But take it one stage at a time and you can gradually build a confident manner that will start to perpetuate itself by making you feel strong on the inside. For a full guide to the remaining tweaks, you can make to get that feeling, run through this new infographic from Poundplace.

 

Build your confidence back up, and success will surely follow.

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Build your confidence back up, and success will surely follow. Here's an infographic on how to look and sound more confident: #confidence #selfesteem