I’ve talked about Gary Vaynerchuk on the show before, focusing on his early life, and what helped him become who he is today and how he got the mentality of a hustler. Today, however, I wanna focus on his branding skills.
He’s one of the most successful online brands I’ve seen, and he’s got some special principles and tips that can help anyone else get there if you’re ready to put in the time, and make social media, content creation and attention grabbing your new business goals.
If you haven’t scaled your business so far, if you still feel like no one in your niche after weeks, months or even years of trying to stand out and build a name for yourself, then you need a new approach, better techniques and someone like Gary Vee to show you how to crush it online.
Today, online presence is more important than ever.
It’s all about you, you’re the mind and the face behind your business, brand and products, and all that is one thing. If you focus on these separately, you’re missing out on a lot.
Because, as Gary likes to state, you are a brand and it’s time to put yourself out there every day, in every possible way.
Let’s see how he does it, and what we can learn about marketing and online business from him and his brand.
How to earn the privilege of building a personal brand, and what are Gary’s main tips for that [1:48]
How to grab attention online [3:30]
Who succeeds on social media, and what to include in your daily posts [4:32]
Why video content is king and how to do it right [6:10]
Glad you joined me on the podcast today. If you want to hear a particular topic on it, leave a comment below and I’ll make sure I cover it in the future.
Also, if you enjoyed it, please share it using the social media buttons you see on the left.
E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.
But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.
With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.
If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.
Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.
Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.
2. Something Hard to Find or Can’t be Bought Locally
There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?
Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.
You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.
3. Star with The Accessories Before TheBig-Ticket Items
When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.
These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.
Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.
If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.
4. Consumables Mean Customers That Keep Coming Back
Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.
Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.
Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!