How to Get Back into Gear After The Holidays 51

How to Get Back into Gear After The Holidays

This is a guest post by Matt Knee, Founder and President of MyNewCompany, which makes starting and running a business simple, fast, and inexpensive for entrepreneurs and their advisors.

The holidays are at an end. Time to trade in the eggnog and alcohol for coffee and morning meetings. Time to get back to the normal routine…if you can.

Likely as not, it feels like you’re slogging your way through a lake of mental molasses.

You’re probably even reading this article when you should be working. Don’t worry, I’m not judging you. I completely understand where you’re coming from, actually.

No matter what industry you work in, you’re probably no stranger to post-holiday fatigue.

You just spent days – maybe even weeks – doing absolutely nothing related to work. Now you’re expected to just toss aside your relaxing, carefree routine and dive right back into your job?

That’s easier said than done.

“The vision of returning to the office after vacation and the reality usually have very little in common,” writes Kathryn Dill of Forbes. “While many of us expect to sit down at our desks after time away filled with boundless energy and restored creativity that will fuel new projects, what usually ends up happening is that we spend several scattered hours (or days) trying to process a deluge of emails and falling further behind on tasks that have built up in the interim.”

How can you avoid the post-holiday slump and ensure you don’t wind up overwhelmed with work when you return to your desk?

A few ways, actually:

  • Make sure you have something to look forward to after your break.

A post-holiday office party, a cool challenge or project for yourself to work on. Anything that gives you something positive to focus on in lieu of the fact that you’re done relaxing.

  • Organize your desk (and your devices).

Spend a bit of time rearranging your papers, files and supplies. Trust me – nothing is a bigger productivity killer than needless clutter, even if you aren’t directly focused on it.

  • Create a to-do list.

What do you need to finish when you’re back in the office?

  • Decorate your office or workplace with a memento from your vacation.

A souvenir you picked up from that beachside tourist shop, or a picture of you and your family gathered around the tree at Christmas. Anything that helps you call to mind a pleasant memory when you look at it.

It’s a dreadful task, I know – but imagine how much better you’ll feel when you don’t have several thousand unanswered emails hanging over your head.

  • Realize that, even in your absence, your company survived.

You’re important to your startup, maybe even indispensable. But your team members are team members for a reason – because you trust them to pick up the slack when you’re absent.

I’m no stranger to the post-vacation slump. Speaking from experience, following the advice laid out here helps a ton in getting your focus back. And in the future, if you plan for your return in advance of your vacation, that will help even more.

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The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Ownership of Emotions
The Unexpected


When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.


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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”


You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.