In this day and age, every business needs a website.
Whether you are just starting out and creating your first site, or you’ve had one for a few years and want to update it, chances are you aren’t bringing in the traffic you’d like to.
Luckily, there are some ways to gain attention, draw in visitors, and hopefully gain some customers along the way.
Become Active on Social Media
More than 50 million small businesses use Facebook, Twitter, Instagram, or another social media platform. If you aren’t using at least one of them, you may be missing out on valuable customer interaction.
Create an account on each of the major social media platforms and ensure you brand it the same way your website is.
Post regularly, using relevant content in the form of memes, videos, and other images.
Remember to ask questions, answer questions, and otherwise interact with your followers.
Join a Blogging Community
Even the smallest business should have a blog on its website.
Providing valuable information to people who are interested in your product is an excellent way to become a trusted source and to gain first-time and repeat customers.
Of course, you’ll need to get your blog out there. Joining a community that helps you network with other bloggers and promote each other’s post is an excellent way to draw in your own readers as well as to help others.
ProBlogger and CopyBlogger are excellent examples.
Build Relationships With Influencers
If you’ve been anywhere on social media (but especially Instagram) in the last couple of years, you know that influencers are the next big thing.
Bloggers and social media users who have high reader or follower counts receive free products or other types of compensation to use your products, review them, and provide honest feedback.
This is a great way to get people interested in your product, but before you go this route, make sure you have something solid to offer. After all, you don’t want the honest review to be a bad one.
Optimize Your Website
The keywords and key phrases that you use on your website are essential for bringing in traffic. In addition to basic keywords, you must also consider long-tail keywords for search engine optimization.
Doing keyword research will help you to figure out which long-tail words are best.
Consider local SEO as well, which involves using your primary keywords along with your company’s location.
For example, if you sell women’s clothing and your company is in Columbus, Ohio, you’ll want your website to use “women’s clothing in Columbus, Ohio” or “women’s clothing in Columbus, OH.”
Update Your Old Content
Like most things related to technology, search engines often update how they look at your keywords. What worked for your website two years ago probably isn’t working now and may even be doing harm to your company.
To ensure your website is performing well, read about updated SEO policies from Google or other search engines and then implement them on your website.
This often includes updating static pages as well as changing any old blog posts to include newer, more relevant content.
Build a Better-Looking Website
Especially when it comes to small business websites, looks are important.
Nearly everybody looks up companies online before purchasing from them now and almost 40 percent of consumers will stop looking at a website if they find the layout unattractive.
Don’t worry if you don’t have a lot of design experience, though. Plenty of companies have drag-and-drop website builders that allow novice designers to create a gorgeous, functional website without needing to know a single line of code.
Remember, the internet is a wealth of information. Don’t let anyone fool you into thinking that you need to spend hundreds or thousands of dollars on hiring a professional web development team.
If you’re willing to put in the time to learn about design and SEO yourself, you’ll gain a valuable skill and save money. You can always hire someone down the line if you prefer.