How to Increase an Acquired Ecommerce Store’s Profit 68

How to Increase an Acquired Ecommerce Store’s Profit

The following article is a guest post.

If you buy an existing ecommerce store, you probably want to achieve more than the previous owner. But how do you go about increasing the store’s profit?

There are quite a few ways in which you can make sure that your new purchase will pay for the investment multiple times over while increasing profit margins.

Here are some really handy tips on revenue generation and how to make the most out of your ecommerce store.


A landing page is a page which contains an item of interest or profit for you. Getting people directly to that page is called funneling, as you are channeling your audience directly to what you want them to see.

While people might browse around your store and buy all sorts of items, you might have a specific item or category of items that you need sold faster or first. In order to achieve this, you can use funneling to send people directly to the page containing this important item. It’s a more controlled way of selling items.

Social Marketing

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Online marketing has many branches, but one of the most important ones today is social media.

Social media is not only one of the most powerful means of accessing a huge data pool for potential customers or users from all demographics, but it’s also free.

This makes it a must-have. And if you want to get the most out of your website or online store, you need to incorporate multiple social media platforms into your marketing strategy.

Oftentimes, an acquired store comes with established social media profiles with hundreds if not thousands of followers who are interested in your various promotions, discounts, and offers. Think of it as a billboard everyone in the world can see.

Email Lists

Emails lists are lists of email addresses you can send out your promotional and marketing content to.

The more addresses you have on your list, the more people you can directly funnel towards your landing page or whatever location on the internet you want them to check out.

Many companies make most of their profit using email lists, as the power of this method has been demonstrated many times over. The best thing about email lists is that they expand. So you can continue to grow them and acquire new emails for your list. 

Fortunately, if you buy an existing ecommerce store, you will often be able to acquire the email list of the store. This will go a long way in bolstering your initial email marketing efforts. You can also acquire more email addresses by offering a form of reward like discounts or limited content to those that subscribe to your newsletter.


SEO, or Search Engine Optimization, is essential for the success of your online platform, regardless of its marketable implications. A website needs SEO in order to rank as high as possible on Google’s search results page.

The higher up you are on the page, the more shoppers you will have per day since your link will be more visible. If you aspire to earn a profit from your online platform, you need to invest in SEO so that it is easy for new users to discover and access your platform.

Acquired ecommerce stores, especially if they have been around a while, often have invested in SEO and may already rank for certain keywords. This can help you figure out what products to sell and what demographics to target when you perform your own keyword research for your ecommerce store.

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5 Online Degrees That Pay Well and Lead to Great Employment Opportunities 4

5 Online Degrees That Pay Well and Lead to Great Employment Opportunities

Online programs range from diploma mills employers knowingly screen against to brand name universities issuing degrees equally valued by employers and employees. But many online degrees teach you skills employers will readily pay a premium for and will give you great employment opportunities.

Here are the 5 best online degrees for employment.


We still pay people quite a bit of money to keep track of our money, whether as individuals or organizations as a whole. Those with a degree in accounting earn more than the average person with a business degree.

If you upgrade to a master’s degree in accounting, you’re well on your way to a lucrative position as a CPA.

If you specialize in tax accounting, you would work as a tax preparer full time or seasonally, while those working in bookkeeping are well paid whether working full time or part-time.

If you earn a degree in accounting after working as a life coach or personal development, you could become a personal finance advisor. Or simply work in accounting, a field expected to grow 13% over the next ten years despite the increasing use of personal accounting software.

If you are looking for a reputable online accounting degree, there are a number of Kaplan Online Programs you can choose from which are all highly recommended.


5 Ways to Boost Your Business Revenue

Businesses pay people to find out how to better understand their customers and speak to them. This is why marketing assistants earn thirty to sixty thousand dollars a year, while experienced marketers earn much more.

If you have copywriting skills like determining which keywords should be integrated into a webpage to put it front and center before a target demographic when they’re ready to buy, you’ll make even more.

If you have a track record of success or management skills, you could easily earn a hundred thousand dollars a year running a marketing department. Not only that, but online marketing degrees are highly respected since marketing and other financial degrees transfer very well online.

Human Resources

Human Resources has become far more complex over the past few years as rules and regulations that companies have to abide by exploded in number.

Hiring, firing, promotions, and training have to be done per complex procedures if you want to minimize the risk of a lawsuit. And whether it is required by state law or guidelines set by federal contracts, you have to fill out a number of reports each month, quarter and year on your workforce.

This means that working in HR is no longer something you do when you want a break from ordering office supplies. It requires training in the law, industry-specific software and procedures. If you earn an online degree in Human Resources, you’ll be eagerly sought after by many companies’ personnel departments.

Video Game Design

While Hollywood’s blockbuster seasons get reported on the news, the reality is that people spend several times that much on video games per year. This money is increasingly spent on digital releases over physically purchased game disks, and spending is shifting toward subscription services and apps.

The sheer amount of money means that even free games that make money through advertising or in-game purchases have to look good, while expensive games have to offer rich visuals to keep the audience engaged.

This has led to the appearance of video game design and video game arts as its own degree program, separate from the general graphic arts. If you have this expertise, you’ll find decent paying jobs with a number of companies as well as gaming app startups. And this degree means you don’t have to spend a lot of time learning to code, either.

Not only that, but with an online degree in video game design, you could get the foundation to create your own video game development company, all from the comfort of your home.

Database Administration

IT is a hot degree today, but learning how to code can seem daunting, and staying up to date with the constantly evolving programming languages is a challenge.

Conversely, database software has been relatively stable, and companies are seeing their stored data grow by 10% a year or more. The solution is larger and more complex databases and more database administrators.

If you earn a degree in database administration, you could work in a number of industries. Whether you’re controlling access to product data, managing customer data or mining data from the IoT, you have a good career in IT ahead of you.

And with the advent of Big Data and advanced data analytics, database administration degrees should continue to be in high demand for years to come.

All these careers have great prospects and adapt themselves very well to online education. This will not only mean that employers will be more inclined to consider you but will give you the same full spectrum of skills any traditional degree would.

Online programs range from diploma mills employers knowingly screen against to brand name universities issuing degrees equally valued by employers and employees. But many online degrees teach you skills employers will readily pay a premium for and will give you great employment opportunities.  Here are the 5 best online degrees for employment.