3 Ways to Make Your Marketing Strategy More Successful 104

3 Ways to Make Your Marketing Strategy More Successful

If you’re a small business owner running your own marketing strategy, you know how difficult it can be to keep up with the trends, let alone your own schedule!

A new year brings with it new goals, aspirations and planning strategies for both individuals and businesses alike.  

Whether you’re struggling to keep up with your own resolutions or trying to stay ahead of your business goals, the good news is that, with a smart approach and stellar strategy, anything is possible!

Scheduling is one of the most important parts of a marketer’s job, especially if all the hats are being worn at once. When it comes to social media strategy especially, having a meticulous plan in place is the only way to ensure you won’t miss out on an opportunity to expand your brand and draw in new clients.

Today, we’re going through 4 actionable steps you can take to make your marketing strategy more successful in 2018.

Clearly Define Your Goals

Are you looking to find a new customer? Increase your website traffic?  Perhaps you’d like to increase your impressions. Whether you’d like to achieve all of these or none of them, it’s important to know what you’re looking to achieve before you set out to do it.

Lay out actionable steps to getting there and pave the way with KPIs and measurable data. Being clear about what you’re trying to pursue will only help you get there.

Find Inspiration

It’s no surprise that some of our best work is a result of being inspired by something.

Any marketing, but social media in particular, is always on the cusp of something new. One day everyone is supporting a great cause with an #icebucketchallenge and the next it’s a light-hearted viral sensation like the #mannequinchallenge.

Instead of trying to keep up with social media trends (which we all know can be difficult on its own,) find inspiration from someone in the industry you admire. What’s working for them? If it’s a strategy that might work for you then why not try it out?

Plan With a Purpose

Do you have a planner? How about a 2018 content calendar?

If you’re trying to successfully spearhead your own marketing campaign, having a detailed plan in place is vital.

Of course, you could just schedule a flurry of untimely Facebook ads, but that’s not going to get you anywhere fast. Between planning, creating and ramping up ad spend, dates are important for making the most out of your team’s hard work and taking advantage of major holidays.

From Valentine’s Day and Back to School to Christmas and Thanksgiving, planning ahead for these major events will only help you get the attention of seasonal shoppers. Calculating the right time to launch seasonal ads has always been tricky, and it varies depending on the festivity in question.

The following marketing calendar, courtesy of AdEspresso, outlines the major retail holidays in 2018 to make your marketing schedule easier to manage.

marketing calendar

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The Importance of Exercise to Your Professional Success 4

The Importance of Exercise to Your Professional Success

In today’s world, most jobs are demanding both physically and mentally. Competition is not always based on the best resume, education, or experience. Having the upper hand in your profession is most likely linked to your ability to think quickly, act appropriately, and carry out difficult duties with the utmost quality.

You need to be able to bring something new, different, and maybe even better to the table. So, how can you get the edge? How can you maximize your professional potential and output?

Believe it or not, the answer to that question might be found outside the workplace. It may be what you do when you are not at work that makes the difference in your work. What is it? EXERCISE, that’s what!

Replace Some Screen Time or Other Time Wasters.

Everyone needs to take a break from the workday. Television, gaming, social media, and video-viewing are what we often go to for this.

Try replacing some of your downtime with exercise, or trying exercising while you are in front of the screen. Exercising instead of sitting will not only help relieve some stress from your day but also help release some built up tension so you can actually rest better at night, helping you be better prepared for the next work day.

Exercising a few hours before bedtime elevates your body temperature. When your body temperature returns to normal, your brain and body are ready to sleep.

Exercise Sharpens Your Thinking.

It is a fact that as we age, our cognitive abilities decline.

While researchers may not have found the cure for dementia-related disorders, they do know that exercise helps delay onset or slow down its progression. Exercising during the years of 25 – 45 can boost the brain chemicals that prevent shrinking of the brain. It has also been shown to create new brain cells and increase proteins found in the brain that help keep thinking skills sharp.

Exercise Reduces Sick Time.

Exercise improves general health functioning and helps build your immunity to illnesses.

It has also been shown to increase our ability to think and work under stress, rather than giving in to the stress and being more susceptible to illness.

This keeps you reporting to work on a regular basis, and taking less sick days. The more you are at work, the more productive you are, and the more your employer values you.

Working Out Increases Your Stamina.

Long work days can leave you drained and listless. If you know you are facing long meetings, strenuous work sessions, or overtime for increased production demands, you can prepare to meet these challenges head-on.

As you exercise, over time your stamina will be able to withstand longer and more strenuous workouts. It also translates into helping you stay sharp during those long, arduous workdays.

Yes, How You Look Does Count.

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While it may never be mentioned, your appearance is noticed by employers, co-workers, interviewers, etc. You do not necessarily need to look like a buff bodybuilder, but having a svelte, strong appearance is a benefit.

Other’s first perception of you is of great importance. Think about interviewing prospective employees. Honestly consider the impact of their first impression on their employment outlook. Healthy looking is definitely a check in the “yes” column.

Energy levels are also higher when you are exercising regularly, and your energy is part of how you are perceived overall. When you start to feel better about yourself, you begin to present a more positive image to your coworkers.

It Boosts Your Confidence.

When you have conquered a goal in your exercise plan, like being able to run an entire mile instead of having to stop and walk some, you know you have accomplished something. You are on your way to bigger and better goals.

There may have been times along the way that you felt like that milestone would never come, but here it is. You feel proud and motivated to keep working toward your next goal. You see the fruits of your labor. You are energized and begin to feel better about yourself overall.

You begin to feel a sense of accomplishment that does not leave when you exit the gym doors. You carry that as a boost in your confidence as you go into work.

Bring the Habits of Exercise to Work.

What else do you learn through exercise? Goal setting, resilience, perseverance, learning new things, taking chances, organizing and managing your time, just to name a few. These are great skills to boost your performance at work, too.

You begin to realize that you can take what you have learned through setting up and sticking with an exercise plan to the workplace. You can use all these skills in your career. As you do, you will become more confident and thus, more effective in your daily tasks.

All of these are learned by starting, committing to, and following through with a fitness plan, and can become more of a life plan.

If you are looking for a job, being physically fit might not get you the job, but it will definitely help your chances. Your first impression is incredibly important, so do not brush off exercise and fitness lightly.

Exercise has so many benefits like sharpening thinking, building stamina, increasing energy, reducing negative effects of stress, building immunity, and boosting self-confidence. This can really help you in your professional success.

The benefits extend beyond your exercise time.

They stay with you day in and day out. If you are not currently exercising regularly, just start today, doing something small. Some sit-ups in front of the television, taking the stairs instead of the elevator, cleaning up your diet, or increasing your walking pace as you move around the office are good ways to get started. You will feel the benefits, even with these small steps.