If you’re a small business owner running your own marketing strategy, you know how difficult it can be to keep up with the trends, let alone your own schedule!
A new year brings with it new goals, aspirations and planning strategies for both individuals and businesses alike.
Whether you’re struggling to keep up with your own resolutions or trying to stay ahead of your business goals, the good news is that, with a smart approach and stellar strategy, anything is possible!
Scheduling is one of the most important parts of a marketer’s job, especially if all the hats are being worn at once. When it comes to social media strategy especially, having a meticulous plan in place is the only way to ensure you won’t miss out on an opportunity to expand your brand and draw in new clients.
Today, we’re going through 4 actionable steps you can take to make your marketing strategy more successful in 2018.
Clearly Define Your Goals
Are you looking to find a new customer? Increase your website traffic? Perhaps you’d like to increase your impressions. Whether you’d like to achieve all of these or none of them, it’s important to know what you’re looking to achieve before you set out to do it.
Lay out actionable steps to getting there and pave the way with KPIs and measurable data. Being clear about what you’re trying to pursue will only help you get there.
It’s no surprise that some of our best work is a result of being inspired by something.
Any marketing, but social media in particular, is always on the cusp of something new. One day everyone is supporting a great cause with an #icebucketchallenge and the next it’s a light-hearted viral sensation like the #mannequinchallenge.
Instead of trying to keep up with social media trends (which we all know can be difficult on its own,) find inspiration from someone in the industry you admire. What’s working for them? If it’s a strategy that might work for you then why not try it out?
Plan With a Purpose
Do you have a planner? How about a 2018 content calendar?
If you’re trying to successfully spearhead your own marketing campaign, having a detailed plan in place is vital.
Of course, you could just schedule a flurry of untimely Facebook ads, but that’s not going to get you anywhere fast. Between planning, creating and ramping up ad spend, dates are important for making the most out of your team’s hard work and taking advantage of major holidays.
From Valentine’s Day and Back to School to Christmas and Thanksgiving, planning ahead for these major events will only help you get the attention of seasonal shoppers. Calculating the right time to launch seasonal ads has always been tricky, and it varies depending on the festivity in question.
The following marketing calendar, courtesy of AdEspresso, outlines the major retail holidays in 2018 to make your marketing schedule easier to manage.