Marketing Magic 101: Taking Your Advertising Efforts from Average to Exceptional 76

5 Reasons Why You Should Start Your Dream Online Business in 2017

The following article is a guest post.

At some point, many business owners make the connection between effective marketing and optimized conversion.

In short, consistently marketing your products and services in an exciting, innovative or relevant manner will increase the likelihood of your target audience members becoming clients and even sharing your brand with other individuals in their target audience.

Read on to learn about several strategies you can use to start making marketing magic:

Do Your Target Market Research.

If you’re serious about making your advertising efforts as effective as possible, make sure that you’re doing your target market research.

This research work will empower you to learn more and more about your audience’s physical location, age range, economic status, political affiliation, ideological perspective, shopping behavior, etc.

Attaining this information is immensely important because the more you know about your target audience, the more capable you are of developing highly specific marketing strategies that will catch and keep their attention.

For example, if you know that a large segment of your target audience logs on to Twitter right after work, you might launch a tweeting campaign between 5-7 pm every evening for two weeks in a row. This is a great way to turn your prospects into buyers and buyers into life-long loyal customers.

Optimize The User’s Experience While on Your Website.

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There’s nothing quite as frustrating as falling head over heels in love with a brand only to find that you experience ongoing complications when you visit the website and attempt to make a purchase.

Note that this type of thing can preclude a prospect from becoming a life-long customer.

It can also result in a slew of negative reviews that compromise your conversion rates and internet reputation. As such, it’s important to ensure that you’re creating irrefutably excellent experiences for users when they visit your website.

One technique you can use to make this happen is shopping cart software which enables consumers to quickly click the item they want to buy, store it in a virtual basket, and check out.

Get into Blogging.

If you’ve given thought to creating a blog but have never put a blogging plan in action, now is the time to do so.

As research studies have indicated, blogging is an effective marketing tool through which many business owners have obtained substantive results which involve meeting various company goals.

There is no one secret to success with blogging, but being consistent is an important and inalienable component of winning this game.

Also, note that you can use your blog as a medium through which you cultivate more and more social proof if you include Share Buttons on it. These Share Buttons encourage your existing readership to forward your blog posts to individuals in their social networks. When this happens, your brand will become more credible in the minds of individuals who haven’t tried it yet.

Note that one blogging strategy that can prove incredibly effective for you is talking about topics that your audience would find interesting. For example, if many members of your target audience are entrepreneurs or investors, they might be interested in gaining access to Fundrise reviews.

The Fundrise data would help them gain a better understanding of whether they should take advantage of recent legislation which permits certain crowdfunding investments to be made available to the public. In the past, they were only available to accredited investors.


Once you realize you’re ready to start generating revenue online, it’s time to implement internet marketing strategies that work.

Three marketing techniques that you should try include doing your target market research, optimizing user experiences on your website, and getting into the world of blogging. Start using these techniques immediately so you can begin to thrive in the digital realm!

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9 Ways to Handle Change in Your Life [Infographic] 5

9 Ways to Handle Change in Your Life [Infographic]

When a big change happens in your life, it doesn’t have to be a negative change to have a huge impact on you.

Change causes uncertainty and our brains and bodies react to uncertainty by trying to protect us with the release of fight or flight chemicals and hormones.

The downside to this is that living with these for an extended time results in elevated heart rate and affects your digestion, immune systems and blood flow.

But there are ways you can regain control over your life even in the midst of big changes.

The first is to take a step back and reflect on what’s actually happening and what your involvement is, which will help you to understand and find perspective on the situation. Hopefully, this will enable you to find the opportunities that every change in your life brings, rather than obsessing over any short-term negative impacts.

It may also help you to allow yourself a transition period where you adjust to the changes. But with a firm deadline by which you expect to have moved on and settled into the new routine. Even if it doesn’t quite work out that way, it will still push you towards visualizing the end of the uncertainty, which will prepare you to make it happen sooner rather than later.

On a more basic level, you need to remember to look after yourself during this time of change and the related stresses.

It can be too easy to fall into bad habits like neglecting your own simple needs, like a good night’s sleep and staying active and eating right when you are going through something like this. Having a day in your pajamas eating ice cream out of the tub is fine. But your body needs sleep, exercise and nutrition to keep you healthy.

Routine can be a comfort when it feels like everything in your life is changing.

So try and stick to some simple ones like walking your dog every morning or going to a regular gym class to give your life some stability and consistency.

You also need the help and support of those around you. And having a strong support network is crucial when it comes to coping with big changes in your life. This means family and friends, but you could also seek out people going through similar experiences by looking online. There may well be communities who you can talk to and get helpful tips from.

Most importantly of all, you need to be aware of when you need more than just the love and support of other people to help you cope with stress and uncertainty. If you start to feel like your mental health is really suffering, or you have been feeling the symptoms of stress for more than a couple of months, you need to go and talk to a health professional to get the help you need to bounce back.

You can read more practical tips about dealing with change and the symptoms it causes in this infographic from Pounds to Pocket.