Millions of tourists flock to this charming and cool place to spend quality time. The city has so many things to do and see that even a few days won’t suffice to accommodate them all in your itinerary.
From world-class museums, iconic landmarks, gardens, and much more, it caters to every taste and age group with ease. The city has so many sites and places that you don’t need a reason to visit; just go.
Here are 4 reasons why NYC ranks among the most visited cities in the world:
1. It’s the liveliest city on planet.
NYC buzzes with activities through the day and all night. Its nightlife is unique with bars open 24/7, and a large number of people can be seen roaming the streets at odd hours. Even the subway is open all day and night so people can move freely in the city. Dazzling lights are always on luring people into enjoying clubbing, shopping and restaurants at any time. The kind of energy and liveliness you find here won’t be seen anywhere else for sure.
2. Art and history.
Some of America’s best museums are here in NYC offering a peek into the art and history of the city, as well as the world. Explore and enjoy over 2 million pieces of artwork at the Metropolitan Museum of Art. Revel in works varying from ancient Egyptian art, modern pieces and paintings by the masters. You could check the wonders of the natural world at the Museum of Natural History, and for a more visual spectacle of art, visit the Museum of Modern Art. Other places not to miss include the Guggenheim Museum and the Brooklyn Museum. A trip to these museums is a chance to understand the true spirit and essence of the Big Apple.
3. World-renowned monuments and attractions.
NYC is home to some of the world’s most iconic monuments which you need to visit for sure. Among this long list of sites, the Statue of Liberty stands out for its significance to not only the city, but also to America. The iconic Empire State Building and its observatories (respectively at 86th and 102nd floor) are a pure architectural treat. Head to the Brooklyn Bridge and marvel at the engineering finesses and innovation. Other notable places not to miss include Grand Central Terminal, Times Square, and the New York Public Library.
4. Beautiful parks and gardens.
NYC is not just a concrete urban jungle, but a place full of natural oases across boroughs. Lovely parks and beautiful gardens dot the landscape offering a welcome reprieve from the chaotic pace of the city. Some of most visited parks here include Central Park, Prospect Park, the Chelsea High Line, Brooklyn Bridge Park, Flushing Meadows Corona Park and Hudson River Park. More so, enjoying Central Park bike tours tops the must-do list of most tourists visiting NYC.
Providing a flawless customer experience is the ultimate goal for any business.
There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.
However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements: Time
Ownership of Emotions
When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.
Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.
This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.
If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience. Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.
You must understand what your customers want, when they want it, and how.
While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them. How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?
Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.
Ownership of Emotions
Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies. Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership. One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.
Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.
Also, seek to understand what emotionally motivates your customers.
Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.
Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more. Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.
A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise. The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”
You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience. Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it. More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.
*** Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.