How to Utilize the Effectiveness of Physical Marketing Mediums 63

How to Utilize the Effectiveness of Physical Marketing Mediums

The following article is a guest post.

With the overwhelming popularity of digital marketing, traditional marketing methods involving print and physical channel have a tendency to get overlooked.

Some people think that traditional marketing is just a thing of the past and focus solely on new digital channels.

While digital marketing is of course necessary, that should not diminish the importance of traditional marketing channels and print media. Traditional marketing still has a place in modern marketing and should be integrated with your digital strategy for most effective campaigns.

For businesses with a physical location, print marketing is essential, at a minimum for signs and promotional materials, such as pull up banners, inside and outside of the store or office.

Print material can also be important for online businesses to drive traffic to their website.

Brand Recognition

Brand recognition is one of the biggest benefits of traditional marketing.

Seeing repetitive messages consistently over time is an effective way to make your brand stick in the minds of potential customers. The more your brand sticks in their minds, the more likely they are to look you up when they have a need you can fill.

Because brand recognition is so dependent on your visual materials, you have to make sure that all of your print materials properly reflect your brand identity.

This can be done through color, texture, shape, medium or even through unique creative approaches.

Tangibility

Print media and other physical marketing methods give your potential customers something they can touch and hold on to. It’s a lasting reminder of your business that they can keep to reference when needed.

Having something tangible from your business also allows the customer to create a physical connection to you, which is something they can’t do with digital marketing methods.

When choosing what type of print media or physical marketing materials best represent your brand, the most effective items are often practical, creative or a combination of the two.

A practical item, such as a pen or a mug, works well because it’s something the customer will use regularly and will therefore act as a constant reminder of your business.

A creative item or campaign is effective because it allows your brand to stand out in the mind of the customer compared to competitors.

Reach

Traditional print marketing not only has benefits, but it is also necessary in many cases. Businesses can’t get by relying on just digital marketing alone. There are certain cases where digital marketing doesn’t have the right reach that print does.

One of these cases is in store promotions.

Promotions need to be printed to display around a store to identify products, features, specials and sales to the customers. Signs also need to be displayed in the windows and on the store front so customers know where they are.

Outdoor or experiential marketing and advertising is another case where traditional marketing will remain relevant.

Ads are still displayed on billboards and at public transportation stops. These are crucial touch points where businesses can reach their customers that are outside of the realm of digital marketing.

There are also certain customer segments that you will miss out on if you only market through online channels.

It’s important to reach your customers, wherever they may be, and sometimes that isn’t online, despite high internet usage.

There are certain age groups and demographics that are more likely to see your messaging in the mail, in a newspaper or on tv. If you only focus on digital marketing you will be missing out on potential customers.

Traditional marketing methods are both relevant and essential, despite the popularity of digital marketing. While more of your marketing activities may move to the online space, it’s important to develop a strategy that still includes crucial physical touchpoints.

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Becoming Your Own Boss: Tips on Getting a Business Off The Ground 8

How Writing a Blog Can Help You Live the Life You Dream About

Becoming your own boss is a complicated process, and not everyone does it the same way.

I got lucky. I was still working when I got my business off the ground, so I had a source of income while I was working the kinks out of my business. I did most of my work for the new business when I got home or on the weekends. I asked for a change in job responsibilities at the office so that I didn’t have as much on my plate.

This all gave me a chance to start earning money without going into debt. When it was feasible, I stopped working my regular job and transitioned into working for myself full time. It took about a year and a half.

Establish clear boundaries.

 

Sometimes people don’t take you seriously when you tell them that you work for yourself. They think you are always available to chat or have lunch.

I had a number of friends that would call me at all hours, assuming I was available because they wanted to talk. Granted, it was nice to have that freedom at first. But, I soon realized that if I was going to be successful, I couldn’t let those kinds of distractions interrupt my workday.

Save before you start working for yourself full time.

I was in pretty good shape when I made the transition, but looking back, a few more months with a paycheck would have been wonderful.

When you start your own business, money can be very tight. You never know what you are going to make month to month.

I had one customer that initially made up most of my revenue. That customer only paid on a quarterly basis, which meant that times were tough in between payments.

I had to spend money to build the business, which meant there wasn’t a lot left over. If I didn’t get a payment right on time, it was very difficult to deal with.

There were times when I had to ask for a loan from family members simply to pay my bills.

Reach out and build a support network.

4 Tips to Track Your Remote Employees' Progress Without Demoralizing Them

It can be really difficult to adjust at first. You have great days and you have terrible days. You meet goals some months, while other months you are left wondering where you went wrong.

If you make a mistake, you alone are responsible for it and your business and reputation can suffer. It is easy to feel depressed at times. You may even start to feel like you can’t handle running a business and that you made a big mistake when you left your office job.

Remember that you are not alone. All entrepreneurs have these moments, which is why it is so important to connect with others in the field.

Take time for yourself.

I had a honeymoon period of about half a year. It was really exciting to see the business get bigger. Each milestone that I met was a reason to celebrate.

However, heading into the second year, it was more difficult. I was tired. Things weren’t as exciting because they weren’t new anymore. And then, year three came along. I was done with working such long hours.

I was done with having no time off. Burnout is certainly an issue in this business, so you have to figure out how to balance your personal and your professional needs.

It took me a long time to get where I am today. I had to do a lot of research. I had to educate myself on business. I had to find an SEO expert. I had to figure out who my main competitors were and keep an eye on them. I also had to stay current with what was happening in the field so that I didn’t fall behind.

No matter how hard I worked, it seemed like I could never get caught up. Running a business is a big responsibility.

If you are interested in starting your own business, you want to set yourself up for success. Try to cut back on your living expenses. Make sure you have substantial savings. Set up an area in your home where you can work, free from distractions.

If you are married, get your spouse on board. He or she can help pay bills while you are getting your business off the ground.

Your business is only as good as you are.

Make sure you have a support system of other business professionals. These people can help you acknowledge your weaknesses, encourage you to keep moving forward and advise you on common mistakes.

You can try and go it alone, but it will be very difficult for you. As with anything else in life, your support network has a lot to do with your success. You are probably strongly invested in your business; after all, it is something that you created. Make sure you have people that you trust to help you along the way.

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Grace Lee has been practicing in the field of digital marketing for several years now. She has already brought numerous sites in search engines’ first pages in search results. In her spare time, she loves listening to podcasts about Google algorithm updates and other matters related to SEO.