“Are you charging for your work based on what is costs to make, or based on what it’s worth? Professionals charge based on what it’s worth.”
In the beginning of your freelancing career you’ll be charing per hour.
That makes sense as it’s a solid way to follow what others are doing, to calculate your earnings, to give one price to all clients, and to know exactly how long you’ll be investing in it.
But if you stick to this approach long enough, you start noticing a few things.
Some of the work you do requires more efforts and energy, although it takes the same amount of time, but you’re still receiving the same amount of money for it.
You often feel like you aren’t fulfilling your earning potential.
You sometimes feel like negotiating a different price for your services or products, but don’t feel comfortable asking the client and fear you might lose him. So you settle for what you’ve always been paid.
You compare yourself and your work to what others in the market are charging, although you might have more experience, a more creative approach, a bigger desire to do meaningful work and help your clients’ business with what you do.
All these are signs that you’re not charging what you’re worth.
And I’m here to tell you that you could be charging more.
What you need to do to take your career and aspirations to the next step is to start pricing on value.
What will that change for you as an independent worker?
Here are some benefits:
- you’ll enjoy your work more;
- your clients will take you more seriously – charging more for what you do means you’re showing confidence in what you can offer;
- you’ll earn more;
- your pricing process won’t be a guessing game anymore;
- You’ll attract better clients too.
Also, check this out…
Sean McCabe is giving you access to his free 3-part mini course FREE Mini Course on Value-Based Pricing.
You’ll learn this:
- Lesson 1: No More Guessing – The Mathematical, Logical Way to Price
- Lesson 2: How Much Is Your Work Truly Worth?
- Lesson 3: Can Value-Based Pricing Work for You?
If you’re interested in charging more for your services and increasing the value for your clients, go grab the free pricing mini course.
And here are some tips from me on how to price your products and services better and take your work to higher levels:
1. Quality over quantity.
Begin paying attention to value for a start.
Ask yourself how much you’re investing in each project, whether it’s on your mind when you’re not behind the screen too, whether you believe you’re contributing to the client and their business in some great ways.
If you do believe you’re giving it your all, then price what feels right for you, not what the average prices in the market are, not what you’ve charged before for that same thing, not what the client expects you, and not what others advise you to.
2. Start saying no.
If you keep saying ‘yes’ one more time to old clients, or new ones who are on a budget or just don’t want to pay more knowing there are cheaper workers out there, then you won’t really make it to the next level.
You should let go of the mindset that makes you settle down for less if you want to scale.
It’s all about freedom here. And hourly pricing is like a prison for you, that limits your creativity, satisfaction, and profits.
3. It’s all about the result of the work.
Stop calculating what your current expenses are, letting the client give you a price first, comparing yourself with freelancers charging less, or trying to fit in as many working hours in a day as possible.
That will drive you crazy. And it will definitely affect how you work.
Instead, find the value in what you’re doing. Look for it in the end result.
When a potential client shares with you what he wants, create a vision in your mind of what you’ll do and how exactly it can help him make his clients happier, make his brand more professional, or find leads because of an aspect you’ll take care of.
Sometimes they can’t think of all the possible benefits. So you’re there to tell them. Once they can calculate the long-term advantages of the work you’ll do for them, they’ll gladly pay more.
But for that to happen, you need to know what you can do, to believe it will get your client there, and to express this vision in an understandable way.
That’s where you start – by letting go of the hourly pricing mentality and finding the confidence to price on value.
And again, if you want some help with that, check out Sean McCabe’s work. He spent years developing a 100% bulletproof pricing system based on logic and math called Value-Based Pricing.
Last week, he shared a 90-minute training on How to Stop Trading Time for Money With Value-Based Pricing. Here’s the replay video if you missed it (it’s still available):
Today, Sean’s giving you access to his free 3-part mini course
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