How to Price Your Work on Value and Take Your Freelancing Career to The Next Step

How to Price Your Work on Value and Take Your Freelancing Career to The Next Step

“Are you charging for your work based on what is costs to make, or based on what it’s worth? Professionals charge based on what it’s worth.”
Seth Godin

In the beginning of your freelancing career you’ll be charing per hour.

That makes sense as it’s a solid way to follow what others are doing, to calculate your earnings, to give one price to all clients, and to know exactly how long you’ll be investing in it.

But if you stick to this approach long enough, you start noticing a few things.

Some of the work you do requires more efforts and energy, although it takes the same amount of time, but you’re still receiving the same amount of money for it.

You often feel like you aren’t fulfilling your earning potential.

You sometimes feel like negotiating a different price for your services or products, but don’t feel comfortable asking the client and fear you might lose him. So you settle for what you’ve always been paid.

You compare yourself and your work to what others in the market are charging, although you might have more experience, a more creative approach, a bigger desire to do meaningful work and help your clients’ business with what you do.

All these are signs that you’re not charging what you’re worth.

And I’m here to tell you that you could be charging more.

What you need to do to take your career and aspirations to the next step is to start pricing on value.

What will that change for you as an independent worker?

Here are some benefits:

  • you’ll enjoy your work more;
  • your clients will take you more seriously – charging more for what you do means you’re showing confidence in what you can offer;
  • you’ll earn more;
  • your pricing process won’t be a guessing game anymore;
  • You’ll attract better clients too.

Also, check this out…

Sean McCabe is giving you access to his free 3-part mini course FREE Mini Course on Value-Based Pricing.

You’ll learn this:

  • Lesson 1: No More Guessing – The Mathematical, Logical Way to Price
  • Lesson 2: How Much Is Your Work Truly Worth?
  • Lesson 3: Can Value-Based Pricing Work for You?

If you’re interested in charging more for your services and increasing the value for your clients, go grab the free pricing mini course.

And here are some tips from me on how to price your products and services better and take your work to higher levels:

Are You Getting Paid What You’re Worth

1. Quality over quantity.

Begin paying attention to value for a start.

Ask yourself how much you’re investing in each project, whether it’s on your mind when you’re not behind the screen too, whether you believe you’re contributing to the client and their business in some great ways.

If you do believe you’re giving it your all, then price what feels right for you, not what the average prices in the market are, not what you’ve charged before for that same thing, not what the client expects you, and not what others advise you to.

2. Start saying no.

If you keep saying ‘yes’ one more time to old clients, or new ones who are on a budget or just don’t want to pay more knowing there are cheaper workers out there, then you won’t really make it to the next level.

You should let go of the mindset that makes you settle down for less if you want to scale.

It’s all about freedom here. And hourly pricing is like a prison for you, that limits your creativity, satisfaction, and profits.

3. It’s all about the result of the work.

Stop calculating what your current expenses are, letting the client give you a price first, comparing yourself with freelancers charging less, or trying to fit in as many working hours in a day as possible.

That will drive you crazy. And it will definitely affect how you work.

Instead, find the value in what you’re doing. Look for it in the end result.

When a potential client shares with you what he wants, create a vision in your mind of what you’ll do and how exactly it can help him make his clients happier, make his brand more professional, or find leads because of an aspect you’ll take care of.

Sometimes they can’t think of all the possible benefits. So you’re there to tell them. Once they can calculate the long-term advantages of the work you’ll do for them, they’ll gladly pay more.

But for that to happen, you need to know what you can do, to believe it will get your client there, and to express this vision in an understandable way.

That’s where you start – by letting go of the hourly pricing mentality and finding the confidence to price on value.

And again, if you want some help with that, check out Sean McCabe’s work. He spent years developing a 100% bulletproof pricing system based on logic and math called Value-Based Pricing.

Last week, he shared a 90-minute training on How to Stop Trading Time for Money With Value-Based Pricing. Here’s the replay video if you missed it (it’s still available):

Today, Sean’s giving you access to his free 3-part mini course


Are you ready to start a blog?

If you are, you can sign up for Bluehost today by clicking here.

They are the hosting company I’ve been using on Let’s Reach Success since day 1, and one of the most popular ones worldwide. Famous for their one-click WordPress installation (I’ve described here how exactly to set up a WordPress site with Bluehost), free domain name, and affordable packages for beginners.

By starting a website with them through my link, I’ll earn a small commission. This adds no cost to you, but helps keep this site sustainable.

If you wanna know how exactly to start your first blog, here’s a guide for you.
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5 Convincing Reasons to Start a Business in Your 20s and 30s

5 Convincing Reasons to Start a Business in Your 20s and 30s

Every day we hear about brilliant minds who have made their first million before the age of 25. There are even businessmen who reach success and experience the advantages of self-employment before they turn 21. This influx of young gifted entrepreneurs makes you think there is no room for startupers over a certain age in any industry. But is it really the case?

Seasoned business analytics and researchers say there is no ideal age to start a business. You can be a successful entrepreneur fresh out of high school, but it’s also not uncommon for people in their 40s to finally find their entrepreneurial path. However, 20s and 30s remain the most popular age for starting a business, and that’s what we’ll focus on today.

Why Start a Business in Your 20s and 30s

1. Risk-taking

The importance of taking risks and accepting the outcome of your decision doesn’t need any explanation for entrepreneurs. As a startup founder, you will face risks every day, and this is where a person with more business expertise can encounter their first difficulties.

When someone is over 40, they’ve likely already taken big risks and failed. It means that they’ll be much less inclined to do it again. This is how older businessmen think they avoid complications, but that is also how they miss opportunities.

People in their 20s and 30s normally don’t have that kind of experience. They understandably have qualms about risk-taking. However, in the end, they usually decide to make a risky move, and there is a very good chance the risk will pay off.

Related: 4 Ideas for Side Hustles You Can Start This Weekend

2. Knowledge

Those who launch their business after 40, usually have certain business experiences under their belt. They may have taken part in starting their own business or witnessed the birth of a business of a friend or coworker.

When you’re in your 20s or 30s, you may not have the same real-life knowledge of how businesses begin. Nevertheless, you have something much more important: the knowledge and skills you received at college.

The importance of college education for launching a prospering business is often overlooked. Yet there are essential things you can only learn in college, and that’s exactly the foundation you need for building a viable business.

3. Responsibilities

By the time they are 40, people accumulate a lot of financial responsibilities. Families, mortgages, car payments, and medical expenses not only eat up a large part of your budget but also make you much less flexible.

It’s a popular thought that businessmen in their 20s and 30s have nothing to lose. That may not be completely true, as some people start families when they’re fairly young. However, when you’re under 40, you have more freedom for making choices.

If you’re a forty-something father of three, your business decisions will be dictated by the risks you’re able to take. Young people have fewer things restricting them from making bold decisions and, ultimately, succeeding.

Related: How to Start a Profitable Blog – This step-by-step guide to starting a blog is a must for everyone who wants to start earning online and become self-employed. Having your own blog is the first step to selling products, making money from affiliate marketing, building a name for yourself, getting traffic and monetizing that attention.

4. Resilience

How To Turn Fear into Power and Create Personal Breakthrough

If there is one thing experienced entrepreneurs would like every beginner to know, it’s that launching a business will be a journey filled with ups and downs. If you look at business success stories, you’ll see that each of them comes with their share of failures.

Impressionable young businessmen don’t react great to failures. Their initial reaction can differ, but it always includes disappointment, resentment, and even a desire to quit. If they’re lucky, their support system won’t let them quit. If they’re not, then the days of their startup are numbered.

It’s a different story with people in their late 20s and 30s. They arrive at the starting point of their business with an understanding that failures are bound to happen. It doesn’t mean that they’re completely immune to failures, but they are guaranteed to have a more mature reaction.

5. Technology

Technology is a vital part of launching a startup these days. There are thousands of businesses that only exist online. Even if your business is completely offline, technology can still be a valuable aid in the business development.

People over 40 may understand the importance of using technology in their business. They may even move their business online or take successful steps to foray into the digital world.

However, they will never have the understanding of technology of a 28-year-old.

Today’s 30-year-olds are not only fully familiar with technology – many of them are actually digital natives. These people have spent most of their lives with the digital world being an essential aspect of living. That is why technology-skilled young entrepreneurs are the future of business.


According to those who have a multi-faceted experience in business, starting a business at any age has its challenges. Entrepreneurs that are 20, 30, 40, or 50 years old have their strong suits and weaknesses. However, there are many reasons why the age between 20 and 40 is the golden age for launching a business. Take risks, learn as you go, use your forte, don’t let anything distract you, and soon your name can be part of the world business hall of fame!

About The Author

Christine Acosta is a content manager at App Reviews. She specializes in digital marketing and content creation. Christine is also passionate about startups and business development. She uses her degree from the Florida Institute of Technology to offer sound advice to those who launch their own business.

starting a business at any age has its challenges. Entrepreneurs that are 20, 30, 40, or 50 years old have their strong suits and weaknesses. However, there are many reasons why the age between 20 and 40 is the golden age for launching a business. Check out this post to see what they are: #startabusiness #newbusiness #smallbusiness #bossbabe