How to Price Your Work on Value and Take Your Freelancing Career to The Next Step 26

How to Price Your Work on Value and Take Your Freelancing Career to The Next Step

“Are you charging for your work based on what is costs to make, or based on what it’s worth? Professionals charge based on what it’s worth.”
Seth Godin

In the beginning of your freelancing career you’ll be charing per hour.

That makes sense as it’s a solid way to follow what others are doing, to calculate your earnings, to give one price to all clients, and to know exactly how long you’ll be investing in it.

But if you stick to this approach long enough, you start noticing a few things.

Some of the work you do requires more efforts and energy, although it takes the same amount of time, but you’re still receiving the same amount of money for it.

You often feel like you aren’t fulfilling your earning potential.

You sometimes feel like negotiating a different price for your services or products, but don’t feel comfortable asking the client and fear you might lose him. So you settle for what you’ve always been paid.

You compare yourself and your work to what others in the market are charging, although you might have more experience, a more creative approach, a bigger desire to do meaningful work and help your clients’ business with what you do.

All these are signs that you’re not charging what you’re worth.

And I’m here to tell you that you could be charging more.

What you need to do to take your career and aspirations to the next step is to start pricing on value.

What will that change for you as an independent worker?

Here are some benefits:

  • you’ll enjoy your work more;
  • your clients will take you more seriously – charging more for what you do means you’re showing confidence in what you can offer;
  • you’ll earn more;
  • your pricing process won’t be a guessing game anymore;
  • You’ll attract better clients too.

Also, check this out…

Sean McCabe is giving you access to his free 3-part mini course FREE Mini Course on Value-Based Pricing.

You’ll learn this:

  • Lesson 1: No More Guessing – The Mathematical, Logical Way to Price
  • Lesson 2: How Much Is Your Work Truly Worth?
  • Lesson 3: Can Value-Based Pricing Work for You?

If you’re interested in charging more for your services and increasing the value for your clients, go grab the free pricing mini course.

And here are some tips from me on how to price your products and services better and take your work to higher levels:

Are You Getting Paid What You’re Worth

1. Quality over quantity.

Begin paying attention to value for a start.

Ask yourself how much you’re investing in each project, whether it’s on your mind when you’re not behind the screen too, whether you believe you’re contributing to the client and their business in some great ways.

If you do believe you’re giving it your all, then price what feels right for you, not what the average prices in the market are, not what you’ve charged before for that same thing, not what the client expects you, and not what others advise you to.

2. Start saying no.

If you keep saying ‘yes’ one more time to old clients, or new ones who are on a budget or just don’t want to pay more knowing there are cheaper workers out there, then you won’t really make it to the next level.

You should let go of the mindset that makes you settle down for less if you want to scale.

It’s all about freedom here. And hourly pricing is like a prison for you, that limits your creativity, satisfaction, and profits.

3. It’s all about the result of the work.

Stop calculating what your current expenses are, letting the client give you a price first, comparing yourself with freelancers charging less, or trying to fit in as many working hours in a day as possible.

That will drive you crazy. And it will definitely affect how you work.

Instead, find the value in what you’re doing. Look for it in the end result.

When a potential client shares with you what he wants, create a vision in your mind of what you’ll do and how exactly it can help him make his clients happier, make his brand more professional, or find leads because of an aspect you’ll take care of.

Sometimes they can’t think of all the possible benefits. So you’re there to tell them. Once they can calculate the long-term advantages of the work you’ll do for them, they’ll gladly pay more.

But for that to happen, you need to know what you can do, to believe it will get your client there, and to express this vision in an understandable way.

That’s where you start – by letting go of the hourly pricing mentality and finding the confidence to price on value.

And again, if you want some help with that, check out Sean McCabe’s work. He spent years developing a 100% bulletproof pricing system based on logic and math called Value-Based Pricing.

Last week, he shared a 90-minute training on How to Stop Trading Time for Money With Value-Based Pricing. Here’s the replay video if you missed it (it’s still available):

Today, Sean’s giving you access to his free 3-part mini course


Are you ready to start a blog?

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They are the hosting company I’ve been using on Let’s Reach Success since day 1, and one of the most popular ones worldwide. Famous for their one-click WordPress installation (I’ve described here how exactly to set up a WordPress site with Bluehost), free domain name, and affordable packages for beginners.

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How I Make Money from My Freelance Writing Services (And How You Can Do The Same) 12

How I Make Money from My Freelance Writing Services (And How Can You Do The Same)

I’ve been offering my freelance writing services professionally nearly 7 years now. And what started as a one-time project every now and then, has now turned into the online business that allows me to keep working remotely and operate globally, although I’m based in Amsterdam, Netherlands.

Forget about the competition, the broad niche you’re trying to enter and that it takes time to build a name for yourself. We live in the digital era and thanks to all its opportunities you can make a living as a freelance writer if you decide to.

Let me share the things that helped me make money from my freelance writing services. Maybe they can help you raise your prices, get started as a freelancer, or write and publish your first post today.

I started from the bottom.

I believe those following their passion, who are interested in becoming lifestyle designers and finding meaning in their days, should start from nothing.

Even if you have your family to support you, or connections in the field, or are given opportunities already, leave that behind and go ahead and build something on your own.

That’s important because the years you’ll dedicate to learning skills, making mistakes, getting to know your field and finding what works best are priceless. No business degree, internship, parent, easier career choice, or even initial capital, can do that for you.

The only millionaires I respect, for example, are the self-made ones. That’s because I’m all about self-improvement and it means following your own path. But first, defining and creating it.

If you decide you want to be a writer and to make money from that online, you need to invest years to get better at this and be able to call it your craft. You need a new mindset that will help you understand what your clients want and give them exactly that. And you need to be truly invested in doing it right as it’s all about providing value with your content, not making a few bucks.

You’ll build habits, find focus, work from home, ditch distractions, make sacrifices, and eventually start earning a bit. But you’ll be doing what you love. Then, there will be more doubts and challenges to overcome. Again, you’ll stay consistent if you’ve decided to make a living from your freelance writing services and achieve something bigger.

I make sure I cover topics I’m passionate about.

I believe anyone should be doing work they are passionate about. While the way you do it may vary, its main topic should be something you truly care about.

For me, that’s self-improvement, spiritual development and business growth. I have always been reading about this, and so it made sense to also start writing about them on my blog.

Such passion never goes away.

You take it with you whenever you write something, be it for a client, for a social media post, an email, or your own book.

Find your passions in life and make sure you incorporate them into your writing.

I build my portfolio every single day thanks to my blog.

6 Tips for Transitioning from Office to Freelance Work

Building your portfolio is a never-ending process. Leave conventional wisdom aside and think of the way people do business online today.

It’s not about a polished resume or a ton of experience working for other people anymore. I don’t have that. In fact, English is my second language and I have no degree in Journalism or anything. What I have though, is more than 1000 articles on my blog (which eventually turned into an authoritative platform), each of which is written to provide value, to help those who find it through social media or search engines, to give advice and share my thoughts on the issues of life that I care about the most.

Such portfolio can only get better. The more things you publish under your name, including guest posts, then more you’ll have to share with your clients.

The way I do it when promoting my freelance writing services now is this: When I’m about to pitch someone who seems to be a good fit, I give them samples of relevant articles. That means I always make sure he wants me to write about topics that I’ve covered before. So I simply get 2-10 links, share them with the client and tell them this:

If you like any of these, I can provide the same quality for the work I’ll do for you.

Simple as that. And I do keep my promise. Also, there are no wrong expectations here as I will do for them what I’ve done before for my own projects.

If you’re wondering how to become a writer and offer your freelance writing services, start a blog today, write about whatever it is you’re interested in and share it with the world.

I make it a win-win situation.

There are many parties involved when you do work for a client. First, there’s you. Then, there’s the client. But there’s also the reader this content will eventually get to.

Whether you’re writing something for a company or an individual, you’re helping them grow their business, improve their online presence, build a following, sell their products or services, or educate their audience. Whatever it is, your content matters. Keep in mind everyone your writing is going to affect and let that inspire you to be a better freelancer.

I enjoy the process.

How To Boost Your Energy and Vitality for A Successful Life

Because I started my freelance career in order to have an enjoyable lifestyle, not the other way around, I do make sure I take a step back every now and then and evaluate the situation.

I’m a lifestyle designer. That’s why I started working online, doing what I love, left my home country and relocated to Amsterdam, Netherlands, but still operate globally and work from home.

I need that freedom and independence in order to be doing my best work, to keep my focus and to have peace of mind. Without them, I won’t be able to make my clients happy.

That’s why you should enjoy the process as a freelance writer. Even the unpleasant moments. It’s a journey with ups and downs. But no one had it easy.

I stopped underselling my freelance writing services.

I wasn’t charging much in the beginning and that’s okay. I believe every freelance writer makes this mistake when they start out. It’s because of the competition, wanting to please every client, being scared you’ll never make more money out of this, not being confident enough in your writing, etc.

The only way to overcome this barrier is to do more of the work only you can do. As your reputation grows and you see you have enough clients, you’ll start saying ‘no’ to low prices and will learn to ask for what you deserve.

I diversified my income.

Is Owning a House and Mortgage Financially Sensible?

Freelance writing goes together with a lot of insecurity. From not getting paid on time (or at all), to not finding new clients, not meeting a deadline, not scaling, or else. If you don’t do something about it, this will cost you your precious focus and creative energy. And as a writer, you need these with you all the time.

So, I made sure to diversify my income. In my case, it was thanks to my blog, growing it and monetizing it by offering sponsored posts.

For you, it will be different. I sell my books on Amazon too, do affiliate marketing and many other things on the side. But these aren’t a significant part of my monthly income.

I make half of my money by selling my freelance writing services. Which means that even if I don’t necessarily find enough clients soon, or something else happens, I’d still make it until I get back on my feet.

Find your other income stream that will help you stop worrying too much and focus on doing what you do best.

I’m picky with my clients.

Saying ‘yes’ to every project that comes your way means you’re desperate to make some money, don’t have priorities and are trying to please everyone. I made big changes to my approach when I started being serious about selling my freelance writing services.

For a start, I ditched the clients who didn’t pay on time. From then on, I set the right expectations from the very first chat we had and discussed all the details such as payment, deadline, whether they would require me to make changes to the articles, etc. All these matter and after doing it for years, you start noticing recurring issues. But when you talk about each one prior to working together, it’s all good.

I’m absolutely okay with rejecting clients or projects that seem big or tempting in some way. It’s because I know exactly who I want to be working with and can feel whether we’d be a good fit from the first few emails we exchange.

That’s been a game-changer for my work and freelance writing business. Some amazing individuals reach out to me personally because they liked the story I share on the About page of my site and decided to work together. Or because they saw my name on another platform, liked my work and now want something similar for their blog.

From clients like that, I get positive feedback, an enjoyable working experience, no pressure, honest communication, regular payments, good mood, and referrals. These are the people I can do a good job for. And while it’s not always easy to find them, it’s worth the wait.

These are the things I did to be able to make a full time living from my freelance writing services. It took me years and a lot of mistakes, but you can do it differently. Stop being afraid to ask for more. Go build your portfolio, learn everything you can about the topic you’re covering. Be confident when you pitch potential clients and see how big opportunities are coming your way.

If you have a question about this, or if you’re interested in hiring me to help you out with content creation for your business, don’t hesitate to reach out.