The Psychology of Gifting Flowers and Why It Works

The Psychology of Gifting Flowers and Why It Works

There’s psychology and deeper meaning behind anything in life.

We often do things on autopilot, or don’t really pay attention to the details. But the small things turn out to be the biggest in the long run.

The same goes for flowers.

When gifting or receiving, have you thought of why this exact bouquet? When looking longer at a certain sort of flower, have you asked yourself what it means that this exact one appeals to you more than the rest? When entering a home that’s decorated with flowers in particular colors, do you notice the effect they have on you?

Well, all that’s basic psychology. Let’s see what it means and why it’s more powerful than we give it credit for:

Flowers Boost Happiness and Emotional Health

You know that being in nature is great for your health, but did you know that even one flower can instantly make you or someone else feel better?

That’s one of the many reasons why it’s a great idea for a gift, be it to your mother, a friend, a partner, or just as an act of kindness to a neighbor or an old person you respect.

What’s more, gifting flowers to someone who’s upset, depressed, anxious, stressed, or even sick, can be a game-changer.

A study found that the patients in hospitals who received more flowers, or just had flowers in their rooms, actually needed less painkillers and were in a more positive mood than those from other rooms with no plants.

Flowers Have a Say in a Relationship

Often expressing your feelings through flowers is much more effective for showing love and kindness than using your words.

Gifting someone flowers is a way to get closer to their heart, as study suggests. It evokes romantic feelings in the receiver.

He or she sees that you care, and this one gesture is more powerful than just saying the same.

So don’t skip flowers on Valentine’s Day anymore. When you see a loved one feeling bad, choose to do this instead of saying nothing, or asking them what’s wrong.

Anniversary roses can keep your marriage on track over the years if you make it a tradition. That’s how powerful the right type of flowers can be.

What The Color Choice Says

The next psychological aspect of flower gifting is the choice of color. Each color has a different effect on us, and so we should carefully decide what to give depending on the occasion or what our goal is.

Colors influence the mind, so we shouldn’t just grab the first bouquet we see.

Instead, we should be aware of the symbolism behind each:

Red is the color of passion and it’s a surefire way to show someone you have romantic feelings.

Pastel, soft and creamy colors, on the other hand, are more about friendship. They are pleasant to look at and evoke comfort in the receiver, together with warm feelings towards you.

To calm someone down, use green as it symbolizes harmony and balance. It makes us feel protected.

Blue is another solution for such situations. It’s peaceful.

White flowers are ideal to show that your love is pure, or for someone innocent and elegant.

So that’s how flowers affect us in more than one way.

The next time you buy some for a loved one, be selective and do it right to evoke the ideal emotions in them and strengthen your relationship.

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