If you have been trying to make money online through affiliate marketing or selling your own products or services, maybe offering freelancing services, you will know that it is hard to keep up with the changing requirements of search engines and maintain a healthy ranking position.
When things are not working, you might only need to make a few small changes to get back in the game and recover from the temporary downturn.
Below you’ll find a list of reasons your SEO might be failing.
Using The Wrong Tools
There are plenty of free online marketing and SEO tools out there, and some of them come with a paid option.
The fact is that most small business owners don’t really know how to use them, not to mention being able to evaluate their effectiveness.
Chances are that your search engine optimization software is using outdated methods that no longer work, or even do more harm than good.
Using the Wrong Company
In case you have a company or freelancer to take care of your local small business marketing, you might not be getting the most value for your money.
In case you signed up for a package offered by the site that is based on the same principles for all customers, you have little space for personalization.
It might be time to sit down with a local online marketing expert to discuss your individual needs and build a marketing sales funnel together.
Lack of Market Knowledge
It is also crucial that you get to know your customers; their wants and needs, as well as their preferences.
If they prefer to talk to someone on the phone and trust a local company more than a large organization, your company can close more sales by setting up a 1300 business number. Then your potential clients can get in touch with questions and order on the phone instead of simply clicking the links and submitting their card details.
You Need to Update Your SEO Knowledge
When was the last time you actually checked out search engine optimization guides or eBooks? If the answer is over one year ago, it might be time to research the latest methods.
There are several blogs offering a simple guide to some of the common SEO fixes that can help you get more traffic and engage with your audience on a personal level at the same time. Some of the changes will only take a few minutes to complete, but make a huge difference in your online marketing.
Sometimes we simply lose traffic and don’t understand what’s going on.
If you haven’t changed your online marketing strategy, chances are that you need to look at your search engine optimization methods closely and study the latest developments in ranking algorithms and rules.
Talk to professionals and get expert guides to improve your SEO and change with the times.