How to Encourage Monthly Recurring Donations for Your Nonprofit

How to Encourage Monthly Recurring Donations for Your Nonprofit

Recurring donations, or monthly giving programs, are vital for any nonprofit organization. Such sustaining programs are also part of any good fundraising plan.

The benefits of that are many. For a start, you receive monthly income, and that’s what keeps your business going in the long-run.

Such programs are quite affordable. That means it’s not hard to find people to do it. Everyone knows that small amounts make a big difference over time.

This also makes bigger projects possible and you can have an even bigger impact on the industry that you’ve entered.

What people love the most about recurring donations for organizations they support is that it’s quite convenient and giving is proven to lead to longevity.

Donations on a regular basis also give you peace of mind. You’re creating a community of people interested in a good cause, and that makes their lives better too.

Giving programs lead to creating engagement, and thus bringing in new members more often. They also aim to make the whole donation process easier. One simple form is enough to let both parties know that monthly payments will be made.

Knowing exactly how recurring giving can make a difference, setting clear objectives and explaining the details together with the big picture to donors, are all things you can do to encourage donations and spread the word.

How to Get More Recurring Donations?

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Fun fact. Most people are encouraged to become a donor because that’s also tax-deductible. But of course, you first need to make people know you’re recognized as tax-exempt by the IRS.

Besides that, monthly giving programs are mainly based on relationships.

That means you should know your market and people interested in it inside out. Convey your message clearly with anything you do, be it online or offline. You should connect with clients and partners whenever you have the chance, and express your values and business philosophy.

Every individual wants to get to know a nonprofit before making a donation. That’s even more important when we talk about recurring ones.

Getting donors to join your recurring program requires clear and strategic communication.

Make the donation process a whole experience for anyone taking part in this.

This means personalizing it, offering enough information and freebies, making people feel part of the community before they’ve even become donors, and more.

Have all elements in place.

Every monthly giving program for nonprofits should have a few elements:

  • Set up recurring payments;
  • Have a website and create a brand around it. Make sure all its elements fit together;
  • Low recurring donations are often preferred, and lead to collecting larger sums in the long-run;
  • Forming a relationship with the donor.

You should also define who your target audience is so that you can use their language, reach them on social media and other channels, and use their demographics when promoting a campaign.

Last but not least, donors are particularly interested in where the money is going to be spent, so it’s your job to describe what you’ll do with their donation and keep them updated.

Getting donors is one thing, keeping them is another.

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Your donors are often what keeps your organization alive. You should never let money or other less meaningful subjects come before your mission to help people in your field, and before the connection you form with potential donors.

Here are some ideas on how to let people keep making recurring donations:

Make the process simple.

Just like with online shopping, you should aim for clear next steps, enough options to meet people’s needs (accepting credit and debit cards, but also eChecks), offer different packages (this way people can choose what best fits their budget, or preferences), etc.

For that you can use online donation software, which can also help you keep track of donations, get people to make accounts and get engaged, look professional by having contact forms, buy buttons, a whole online store, and much more.

Answer all questions in advance.

For a start, identify any question a potential donor might have, and explain every single detail about the recurring donations you offer. That might be a Q&A page in a visible place on your site, a welcome email to subscribers, a PDF you encourage them to download once they land on your homepage, or else.

Always be available if they want to get in touch too. Share all kinds of contact details on your site, show people how to reach you on different platforms, have a live chat, and get an assistant who’ll be able to answer the phone at any moment.

This makes you reliable and you can be sure you won’t miss out on any chance of donation.

Availability is part of authenticity, which is crucial for building trust with a brand.

Now that you know why you need monthly recurring donations for your nonprofit organization and how to go about it, you can begin setting goals and customizing your campaign.

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5 Convincing Reasons to Start a Business in Your 20s and 30s

5 Convincing Reasons to Start a Business in Your 20s and 30s

Every day we hear about brilliant minds who have made their first million before the age of 25. There are even businessmen who reach success and experience the advantages of self-employment before they turn 21. This influx of young gifted entrepreneurs makes you think there is no room for startupers over a certain age in any industry. But is it really the case?

Seasoned business analytics and researchers say there is no ideal age to start a business. You can be a successful entrepreneur fresh out of high school, but it’s also not uncommon for people in their 40s to finally find their entrepreneurial path. However, 20s and 30s remain the most popular age for starting a business, and that’s what we’ll focus on today.

Why Start a Business in Your 20s and 30s

1. Risk-taking

The importance of taking risks and accepting the outcome of your decision doesn’t need any explanation for entrepreneurs. As a startup founder, you will face risks every day, and this is where a person with more business expertise can encounter their first difficulties.

When someone is over 40, they’ve likely already taken big risks and failed. It means that they’ll be much less inclined to do it again. This is how older businessmen think they avoid complications, but that is also how they miss opportunities.

People in their 20s and 30s normally don’t have that kind of experience. They understandably have qualms about risk-taking. However, in the end, they usually decide to make a risky move, and there is a very good chance the risk will pay off.

Related: 4 Ideas for Side Hustles You Can Start This Weekend

2. Knowledge

Those who launch their business after 40, usually have certain business experiences under their belt. They may have taken part in starting their own business or witnessed the birth of a business of a friend or coworker.

When you’re in your 20s or 30s, you may not have the same real-life knowledge of how businesses begin. Nevertheless, you have something much more important: the knowledge and skills you received at college.

The importance of college education for launching a prospering business is often overlooked. Yet there are essential things you can only learn in college, and that’s exactly the foundation you need for building a viable business.

3. Responsibilities

By the time they are 40, people accumulate a lot of financial responsibilities. Families, mortgages, car payments, and medical expenses not only eat up a large part of your budget but also make you much less flexible.

It’s a popular thought that businessmen in their 20s and 30s have nothing to lose. That may not be completely true, as some people start families when they’re fairly young. However, when you’re under 40, you have more freedom for making choices.

If you’re a forty-something father of three, your business decisions will be dictated by the risks you’re able to take. Young people have fewer things restricting them from making bold decisions and, ultimately, succeeding.

Related: How to Start a Profitable Blog – This step-by-step guide to starting a blog is a must for everyone who wants to start earning online and become self-employed. Having your own blog is the first step to selling products, making money from affiliate marketing, building a name for yourself, getting traffic and monetizing that attention.

4. Resilience

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If there is one thing experienced entrepreneurs would like every beginner to know, it’s that launching a business will be a journey filled with ups and downs. If you look at business success stories, you’ll see that each of them comes with their share of failures.

Impressionable young businessmen don’t react great to failures. Their initial reaction can differ, but it always includes disappointment, resentment, and even a desire to quit. If they’re lucky, their support system won’t let them quit. If they’re not, then the days of their startup are numbered.

It’s a different story with people in their late 20s and 30s. They arrive at the starting point of their business with an understanding that failures are bound to happen. It doesn’t mean that they’re completely immune to failures, but they are guaranteed to have a more mature reaction.

5. Technology

Technology is a vital part of launching a startup these days. There are thousands of businesses that only exist online. Even if your business is completely offline, technology can still be a valuable aid in the business development.

People over 40 may understand the importance of using technology in their business. They may even move their business online or take successful steps to foray into the digital world.

However, they will never have the understanding of technology of a 28-year-old.

Today’s 30-year-olds are not only fully familiar with technology – many of them are actually digital natives. These people have spent most of their lives with the digital world being an essential aspect of living. That is why technology-skilled young entrepreneurs are the future of business.


According to those who have a multi-faceted experience in business, starting a business at any age has its challenges. Entrepreneurs that are 20, 30, 40, or 50 years old have their strong suits and weaknesses. However, there are many reasons why the age between 20 and 40 is the golden age for launching a business. Take risks, learn as you go, use your forte, don’t let anything distract you, and soon your name can be part of the world business hall of fame!

About The Author

Christine Acosta is a content manager at App Reviews. She specializes in digital marketing and content creation. Christine is also passionate about startups and business development. She uses her degree from the Florida Institute of Technology to offer sound advice to those who launch their own business.

starting a business at any age has its challenges. Entrepreneurs that are 20, 30, 40, or 50 years old have their strong suits and weaknesses. However, there are many reasons why the age between 20 and 40 is the golden age for launching a business. Check out this post to see what they are: #startabusiness #newbusiness #smallbusiness #bossbabe