The Science Behind a Perfect Night’s Sleep [Infographic] 65

The Science Behind a Perfect Night’s Sleep [Infographic]

The following article is a guest post.

It’s only when our sleep pattern becomes disrupted that we realise just how important a good night’s sleep is. Getting a consistent amount of sleep every night is a challenge at the best of times, thankfully scientists have been concerned with sleep research for many years and the tips offered in the below infographic are based on years of research aimed at improving sleep quality.

But before we even consider how to get a good night’s sleep, it’s important to understand what a good night’s sleep is. The National Sleep Foundation recently explained exactly what a good night’s sleep is with these four factors:

1. You take half an hour or less to fall asleep.
2. You wake up no more than once per night.
3. If you do wake up in the middle of the night, you fall back asleep within 20 minutes.
4. You’re asleep for at least 85% of the time you spend in bed.

If you are regularly meeting all four of these factors then in general you don’t have any problems with sleep. But if you are regularly failing to meet one of the factors then it’s likely your sleep pattern has room for improvement.

The Ideal Amount of Sleep

It’s common to focus on the amount of sleep that we are getting, especially when we are going through periods of not sleeping well, but the amount of sleep you might actually need depends on many factors, from your age to the time of year and how active you are during the daytime. So in many ways focusing on amount of time asleep isn’t helpful.

A more useful measure of how much sleep you need is simply how tired you are during the day. Both too little and too much sleep has the potential to make you feel tired during the day, so the only way to try and work out your perfect amount of sleep is to keep a sleep diary and to look for patterns.

Once you’ve been keeping a sleep diary for several weeks then look for patterns to try and help you to determine how many hours of sleep you might need on average, it’s likely to be between 7 and 9 hours, but it’s important not to be too hard on yourself if you aren’t hitting your target every night.

Down to the Business of Sleep

Treating your night’s sleep as a business process is a helpful way of thinking about the desired outcome; consistent sleep quality. As with any business process it can be improved over time but follows a standard operating procedure that must be followed in order to achieve consistent results.

A business style process for sleep may include elements that have been set out in the below infographic, such as when to exercise, when to dim lights and when to switch the screens off, and while these are just a few scientifically proven ways to improve your night’s sleep, it’s important to personalise your process.

If you find writing everything on your mind down before bed generally improves your night’s sleep then add this to your sleep process.

For more information about the science behind a perfect night’s sleep check out the following infographic created by De Vere Hotels:

science of sleep - infographic - let's reach success

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The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

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Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.