10 Things All Businesses Can Take from The Casino Industry

10 Things All Businesses Can Take from The Casino Industry

The following article is a guest post.

Did you know that casinos are carefully crafted to make as much money from you as possible? In fact, there are a lot of things all businesses can learn from this savvy industry.

Here’s a quick look at ten tricks that the casinos use to get you to spend.

10. No Clocks.

Have you ever noticed that there are no clocks in a casino? Time flies when you are distracted, and casino games are a powerful distraction.

There are no clocks on the walls, and casinos don’t usually have windows, so it’s hard to know what time of day it is.

You can get absorbed in playing, and spend more than you intended.

In some parts of the world, casinos are obliged to encourage players to take breaks and to be aware of how long they’re gambling for. But in other parts of the world, where there is no law dictating that it’s more common for casinos to be a black hole of distractions when it comes to time passing.

9. No Windows.

Again, this is all about distracting you. If you don’t realize that it’s getting dark, then you’re not going to think about leaving to go to bed.

Casinos aren’t interested in having you aware of what’s going on outside. They want your attention on the table, or on the slot machine. If you look at images or maps of Vegas casinos you’ll see this is true.

8. Lots of Noise and Lights.

Casinos are noisy and distracting places. There are beeps and rings from machines, flashing lights, jingling bells. Everything is set up to make it sound like people are winning all around you.

Next time you play on a slot machine, listen to the noises it makes. Even when you’re losing money, it plays happy jingles.

Everything is set up to make you feel like things are going well. When people are winning, they want everyone to know about it – so that they feel like they’re winning by association.

7. Comforting Atmosphere.

The lighting in the table games area of the casino is always designed to be soft and gentle so that you feel like you can sit back, relax, and let your guard down. The carpeting is chosen with that in mind as well. The bright lines, cheerful spots and other designs are intended to be almost hypnotic.

The casinos are kept constantly clean, and the staff is always on hand to serve patrons so that people feel pampered and important. Because they are important, as long as they are spending money.

6. Services Are at The Back.

Extra services, such as ships, toilets, and even the cash-out desk, are usually located at the back of the casino. So you have to walk past all the table games and slot machines to access them – then walk past them again if you decide it’s time to leave. Everything is set up to ensure maximum temptation to spend money and try your luck.

5. Always on the Verge of a Lucky Break.

Slot machines are programmed so that you constantly feel like you’re one star away from the jackpot.

When you’re playing Blackjack or other casino games, it always feels like you’re so, so close to a big win. However, the house has a statistical edge, and eventually, you’re going to run out of money. The games pay out enough to keep people interested, but not enough to lose the house money.

With games such as craps, you feel like you’re in control of the game because you throw dice. Because you have that feeling of control, you’re more likely to stay playing for longer. 

The idea is that the casino wants players to over-extend the odds. There’s a name for this principle – it’s called ‘cash in the pocket’. Players feel like they have good luck, so they’re going to keep on trying and keep on generating revenue for the casino.

4. Free Gifts.

Casinos offer their best patrons free gifts. Those gifts could be free food, concert tickets, or tickets to get drinks or chips when they visit again. These gifts mean that even if the player loses, they feel like they got something out of their visit.

The casino knows that they can get returning customers with this technique. And they know that the people who play often, but with small amounts of money, are most likely to make money for them.

At the end of the day, casinos need to protect their bottom line and this helps.

3. Serving Alcohol.

In keeping with the free gift principle, casinos often give out free alcoholic drinks. They do this for two reasons.

Firstly, people who get free drinks are more likely to be in a good mood, and therefore more happy to keep spending.

Secondly, alcohol makes people more relaxed. Even a smart player’s judgment is likely to become impaired if they are intoxicated. A drunk person is more likely to take big risks, to spend big, and to throw more money after a loss. Or to think they’re on a roll and keep spending after a win.

2. Treating High Rollers Well.

The smaller players are the big moneymakers, but casinos do like the big winners as well. High rollers will always be treated well, with free premium suites, extra services, and more rewards.

The casino knows that if a player stays at a casino for a long time, they’re more likely to lose the money that they’ve just won. The lavish treatment may look expensive, but it’s actually amazingly cost effective.

Pampering palyers is good for word of mouth, and it gets those VIPs coming back time and time again. It’s something that every reputable casino is going to want to do because it pays off.

That big winner could bring friends who want to follow in his footsteps. Even if they don’t win big, if they have a good time, they could become one of those regular smaller players.

1. Designed Like a Maze.

Casinos are designed to be maze-like, so it’s easy to get lost. The developers put slot machines and tables all over the place so that you’re forced to wander around to look for things.

The hope here is to make it hard to find the exit so that you’re more likely to stop off and try something while you’re walking around. You might see a game that you’ve never played before. Or spot someone winning and want to see what’s happening. You then get talked into joining the table.

The more time you spend in the casino, the more likely you are to end up spending more money, and that is exactly what they want you to do with your time.

Get The Lifestyle Designer's Digest

Sharing my adventures in lifestyle design, building an online business, and growing this blog. Join me for weekly updates.

Previous ArticleNext Article

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.

But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.

With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.

Finding The Ideal Product to Sell

1. Target Hobbyists and Collectors

You’ll be surprised by just how much money hobbyists and collectors are willing to spend to fuel their passions.

If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.

Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.

Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.

2. Something Hard to Find or Can’t be Bought Locally

There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?

Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.

You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.

3. Star with The Accessories Before The Big-Ticket Items

When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.

These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.

Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.

If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.

4. Consumables Mean Customers That Keep Coming Back

Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.

Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.

Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!

If you're into ecommerce, you might be wondering what product to sell on your online store. Here are 4 great ideas that are sure to make you money and bring you loyal customers: #ecommerce #onlinestore #makemoneyonline #sidehustle