The following article is a guest post.
Are you having trouble designing your Squeeze page? Are you lost when it comes to the proper approach for your marketing campaign?
Fear not, as there are answers to all your questions. Digital marketing is definitely a tricky business. But with these tips at your disposal, you will be able to properly assess every move you make and ensure that your business gets the most out of its marketing strategies and approach to digital marketing.
First impressions are critical.
When it comes to how a web page is received, for instance, first impressions are critical and amount for a huge percentage of why people made the choices they did.
In other words, the first impression a user has of your platform can constitute a hit or miss in the true sense of the word. For that reason, it is paramount that you invest in how your platform looks and what users first interact with the first time they check out your content.
Always keep Google in mind.
When developing any kind of content or marketing stratagem, businesses take their audience into account. However, it’s not always going to be enough.
In fact, if you truly want to stay on the competitive edge, you’re going to need to also keep Google in your thoughts.
A lot of today’s digital marketing has to do with how Google finds, reads and classifies information. That’s just because of the sheer size of Google and how deep it is in pretty much everything happening online.
What this ultimately means is that you must always try to find a design balance between what your audience would like and what you know Google will appreciate.
Invest for the long haul.
You might be tempted to play your cards so that you score big in the short run, but keep in mind that your relationship with Google is a long-term one.
Studies show that it takes approximately 5 years for Google to fully discover and classify your website.
So what this means is that you have a long road ahead of you. If you’re looking to impress ol’ Google, you are going to have to show some serious commitment.
When you make a move, you have to think not just about how it impacts your business right now, but also how it will still have an impact years from now.
Maintain core consistency.
There’s nothing wrong with re-imagining things. But it’s important that amidst all the changes your business suffers, you keep the core intact.
It’s very important that you show consistency all throughout your company’s dealings, especially when it comes to the company image. You have to form a consistent image for your brand that can be associated with your business.