Understanding How You Work to Dramatically Improve Your Personal and Business Life 46

Understanding How You Work to Dramatically Improve Your Personal and Business Life

You might have gone through tens or even hundreds of tactics, hacks and tricks on how to get more done, focus better, and skyrocket your work performance. But how many of them worked for you?

Even if the answer is none, that might discourage you from ever trying to do something again to change the way you work. But that means you’ll be stuck with the same results, waiting for your business to improve and productivity to increase.

The bad news is that not every time management hack or strategy for getting things done faster will work for you.

Most of the time, it’s general rules that can be applied to your exact situation, but nothing will happen unless you define your obstacles to achieving more and completing your work faster and better, and until you clearly identify the aspects of your work process that can be fixed or optimized, together with acknowledging your strength and getting even better at what you’re good at.

Don’t get discouraged if you’ve tried many things that have worked for successful people in other industries, but which don’t seem to be working for you. Even if these are supposed to be game-changing and the solutions to finally fixing your weaknesses and helping you learn and work faster, there’s a high chance they will lead to no improvement in your case.

That’s because you don’t yet understand the way you work. And that’s unique for every single person.

The good news, is that now you know why all that you’ve tried to be more productive, a better business owner, and more disciplined in your personal life, hasn’t worked. And you know what the next step is – to understand how you and your brain work.

Once you do that, you’ll be able to look for the exact combination of tricks and  strategies that will hep you 10x your results, with anything you do.

What better way to do that, though, than with the help of experts. And not just the so-called ‘gurus’, but real professionals from all fields that have gathered their most powerful life lessons and can help you work smarter than ever.

This Will Change How You Work Forever

David Burkus is hosting an event that will teach you how to be more effective, efficient, and productive.

Not only that, but he’s going to go deep into the psychology of what makes you tick, so you can finally understand HOW you work.

The event is called the Work Smarter Summit – and today is your last chance to enter it for free.

It consists of multidisciplinary experts including psychologists, professors, NYT bestsellers, and leading entrepreneurs including:

  • Dan Ariely →  NYT bestselling author of Predictably Irrational, world-renown psychologist, and Duke University professor of Behavioral Economics
  • Greg McKeown → NYT bestselling author of Essentialism, CEO of THIS Inc., and Young Global Leader for the World Economic Forum
  • Laura Vanderkam → bestselling author of I Know How She Does It, and 168 Hours, and a member of USA Today’s board of contributors.
  • Cal Newport → author of Deep Work, and associate professor at Georgetown University
  • Jenny Blake → author of Pivot, and Life After College, international speaker, career and business strategist, and executive coach
  • Mike Vardy → founder of Productivityist, and author of The Front Nine, The Productivityist Workbook, and Beyond Trying.
  • And many, many more

The best part? 

This free event is designed to fit your busy schedule. These presentations will be available for 72 hours, so you access them at your convenience.

Grab your free seat now.

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The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Ownership of Emotions
The Unexpected


When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.


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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”


You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.