How WH Ireland Are Setting a Template for Growth in Difficult Times

How WH Ireland Are Setting a Template for Growth in Difficult Times

The following article is a guest post.

The economic climate is providing a challenge for businesses at present, despite companies in the UK recording improved profit growth year-on-year. Much of this has to do with the looming shadow of Brexit and the uncertainty created by geopolitical issues elsewhere in the world, such as Catalonia’s drive to become an independent European state.

Some businesses are blazing a trail for others to follow, however, with WH Ireland providing a relevant case in point.

But how is this firm setting a template for growth, and what can other firms learn from this? Let’s take a look:

How are WH Ireland expanding?

Recently, the WH Ireland brand has agreed to take on 6,610 feet of new office space at its Manchester base, which takes pride of place in the city’s One New Bailey office development. The 10-year agreement will cover the first floor of the building, while it represents an exciting growth strategy that has been empowered by exceptional performance during the last year or more.

This manifested itself in the form of impressive quarter one figures for 2017. Not only did the firm report that the cumulative value of private client assets had risen by 8% to break beyond the £1 billion mark for the first time, for example, but total assets within the business also increased by 4% to more than £3 billion. Clearly, the wealth planning team performed exceptionally well during 2016, creating a foundation from which the business could grow sustainably and well into the future.

What lessons can be taken from WH Ireland’s recent success?

On a fundamental level, WH Ireland’s success proves that it’s possible for firms to grow regardless of the economic climate and underlying market conditions. Beyond this, however, there is also much to be admired by the firm’s growth strategy, which is enabling the company to remain true to its Manchester roots (where is has operated since the 19th century) and expand in an undeniably seamless manner. As a result, they can also retain a core brand identity and reinforce their commitment to the local economy, helping them to retain an edge in a competitive market.

WH Ireland have also driven organic and sustainable growth, by building on their own performance and profitability rather than relying solely on wider economic conditions. They have also looked to expand at a time when the demand for their services is peaking, creating a sustainable flow of income that minimises the need to borrow. These are all lessons that businesses in any marketplace can adhere to, particularly as they look to grow in an increasingly unpredictable climate.

The last word

Above all else, WH Ireland is a business that profits on the back of its client successes. It therefore has a vested interest in ensuring that individual and commercial investors grow with them, so the trail that they are continuing to blaze is one that entrepreneurs should be following closely at present.

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Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.

But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.

With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.

Finding The Ideal Product to Sell

1. Target Hobbyists and Collectors

You’ll be surprised by just how much money hobbyists and collectors are willing to spend to fuel their passions.

If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.

Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.

Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.

2. Something Hard to Find or Can’t be Bought Locally

There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?

Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.

You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.

3. Star with The Accessories Before The Big-Ticket Items

When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.

These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.

Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.

If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.

4. Consumables Mean Customers That Keep Coming Back

Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.

Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.

Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!

If you're into ecommerce, you might be wondering what product to sell on your online store. Here are 4 great ideas that are sure to make you money and bring you loyal customers: #ecommerce #onlinestore #makemoneyonline #sidehustle