Marketing is all about communicating how good your product, service or brand is to your clients.
In recent times, the rise of digital marketing means that businesses have begun to neglect print strategies.
While it is true that digital marketing has a large reach, it can lack the personalised feel that print marketing tools can bring to a business – something that many customers appreciate.
With numerous posters and flyers being disregarded by the public every day, the biggest challenge for businesses is to find new, innovative ways to utilise print media.
One of the simplest, yet most effective ways to do this is to consider incorporating large format printing into your marketing strategy. Read on to find out how it can work for your business:
How do large format printers work?
Large format printers can accommodate huge files due to the large amount of storage that they have inbuilt into them.
As well as this, they can handle huge paper sizes and media of different thicknesses. This allows for a much more professional image to be printed than what could be achieved with a desktop printer whereby different sheets would need to be stuck together.
What can be created using large format printing?
- Corporate or general use
Large format printers can be used for corporate or general use to create eye-catching posters, which will easily draw attention to products or services that you offer.
Using a high-quality Epson large format printer allows you to create vivid images on a larger scale to put you ahead of competitors.
You can also reinforce your print marketing strategy with good quality signs and presentations, that will help keep a consistent theme throughout your business.
Along with their size advantage, Epson large format printers are able to create graphics to an incredibly high standard.
They are widely renowned for being perfect for photography or fine art reproduction, and extremely useful for outdoor advertising as it draws attention to the print.
If you are looking for a device which can produce realistic prints to highlight the quality of your photographs, try a large format device like the Epson SureColor SC-T5200D.
- Technical documents
A large format printer can also print impressive CAD and engineering or architectural documents, making this task quick and easy without running the risk of a reduced quality print out.
Epson printers in the T series are great for CAD and GIS applications as some models feature an amazing print speed of up to 28 seconds, when printing in A1.
This, when paired with Epson UltraChrome® XD Inks provides well-defined lines, with exciting colours, at high speeds, making it easy to improve productivity in your business.
As the benefits of large format printing for marketing are beginning to be noticed, demand for these devices is set to increase. The future of printing is based on growing demand for faster turnaround, something which these devices can easily meet.
Therefore, to avoid your business marketing being left in the past with outdated machines, it is a good idea to make the investment in a large format printer today.