Meeting a deadline on a project or improving drafts has never been easier with Adobe’s Portable Document Format, PDF for short.
The PDF format is the greatest all-rounder out there and it has proven to be the most desired type of file judging by today’s fast-paced society where everything should be made available anywhere and anytime.
Users are able to view, navigate, edit, print and share the respective PDF file to anyone. These files are created and opened with Adobe Acrobat, Acrobat Capture or similar software. In order to open them, one needs Acrobat Reader which comes free of charge. If Acrobat doesn’t suit you, get soda converter. Once the download has been completed one will be able to access and create a wide array of files.
When it comes to editing these convenient and easy to use files, one might be stuck in a bit of a rut as PDF files are known among tech specialists not to be so easy to edit. Smartly converting your PDF file into MS Word, MS PowerPoint, HTML or RTF and vice-versa is a great way of making sure that you have access to all of your information at a few clicks away.
Bear in mind that altering the extension of a document can change the layout of but fear not, this change can be easily modified in Microsoft Word.
When it comes to work productivity, a conversion from a PDF file to an Excel spread-sheet is also possible and one even has the ability to opt for the conversion method, either changes tables into separate sheets or text only.
If your PDF file contains more information than it is necessary one also has the option of completely remove entire parts of the file from the clipboard by selecting any item in the PDF and by making use of the Cut function completely remove the part from the file. The process can also be done vice-versa as you can copy any type of content such as image and text from a different PDF file and paste it to the desired one.
The ability of being able to edit, convert or simply create new PDF files is extremely easy and will only take one a few clicks offers users around the world a lot of flexibility when it comes to finishing heavy workloads, drafts or deadlines on time.
Not only does Adobe’s PDF offer a great deal of flexibility and convenience to whomever chooses to use it but it also confers a lot of safety features such as making your documents password protected as well as encrypted to make sure that nobody will have unauthorized access to any of your files without your consent.
Providing a flawless customer experience is the ultimate goal for any business.
There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.
However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements: Time
Ownership of Emotions
When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.
Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.
This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.
If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience. Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.
You must understand what your customers want, when they want it, and how.
While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them. How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?
Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.
Ownership of Emotions
Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies. Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership. One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.
Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.
Also, seek to understand what emotionally motivates your customers.
Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.
Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more. Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.
A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise. The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”
You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience. Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it. More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.
*** Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.