Why Hire a Paper Writer to Assist You with Your College Essays 32

becoming a writer

This is a guest post by Ruchi Gupta, a professional freelance content writer.

Many students have one very particular question in mind – what is the best possible way to write an essay or dissertation?

The answer is quite straightforward. No essay can be perfect, but if you follow a strict set of guidelines and rules, you might be able to make your essay the best in your entire class.

Essay assistance and consultation from a professional paper writer is needed by students and academics at some point in their academic careers. But in every way, writing your own essay, seeing this page and strictly following the guidelines, is a much better option, as you would have complete control on what you write and how you edit it.

First Steps in Essay Writing

The very first step that you need to follow is to formulate the topic you want to write on very carefully in your head. So as to understand the theme of your essay and write accordingly.

If you have a complete understanding of the essay theme, you will be able to research on Google or any other search engine in the best possible way.

The next step would be to work on a detailed essay outline, which can be used to fill up the blanks as and when you complete the essay’s structure. This usually ensures that you do not omit any vital idea.

The next step would be to work on the first draft.

While you are working on the first draft, you will be able to ascertain whether you have made any mistakes and if corrections are needed.

Usually, editing one’s own essay or dissertation in an unbiased manner can be extremely tricky. So this might be the right time to take help from a professional essay editing service. A professional editor might be able to find the best possible ways to improve your essay or dissertation.

You might ask why one of your friends cannot edit your essay for you, and the answer is quite simple – you need to a professional point of view if you want to get good grades on the essay or the dissertation.

Once these first few steps are followed, you can finalize your first draft quite easily. The next step would be finalising your version of the last draft, which, according to your point of view, would be perfect in every way.

You need to analyze the introduction you have written pertaining to the main topic of the essay. The introduction, as the first part of the essay, should be able to capture a reader’s attention and should compel him or her to read the rest of it.

The logical argument you have tried to portray in the essay should be clear, concise and free flowing so as to make reading the essay a whole lot more interesting for the reader.

The finalization phase is another phase that could use the professional touch of essay writing experts. A clear and unbiased point of view of the entire essay might be just the thing you need if you want to ensure that your thoughts and arguments are well founded in the written words.

So make sure to ask for assistance from a professional before submitting your final draft.

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The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Ownership of Emotions
The Unexpected


When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.


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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”


You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.