If we want to achieve more in life and business, we need to invest all the time. We do it with our attention, as we pay it to the right areas and activities, thus taking more focused action in the right direction. We do it with our time – we dedicate it to what matters – and we double our results because of that. We also do it with our money. We try to spend wisely, save a bit, and find new ways to earn more.
But what about our relationships?
They are equally important to all other resources we focus on, and can skyrocket our progress if we give them a chance. Sadly, most people overlook this aspect of business and personal growth. But it turns out that forming good relationships with the right people can lead to more than we can ever accomplish if we do things alone. And that’s why networking is one of the best investments of your attention, time and money.
The Importance of Having a Network
Building a strong network of contacts can take you anywhere. It takes patience, some personal qualities, getting out of your comfort zone and feeling some discomfort, improving your confidence, and more. But once you get the hang of it, you can become a better communicator and use your free time and social life to take your business to the next level.
Why is a network so great? Here are some reasons:
For a start, you get to be guided by those who know what they are doing. Could be mentors who are teaching you what to do. Or advisors sharing their opinion and letting you decide for yourself. Could be regularly attending events in your industry to get inspired, introduce yourself to new people, be around influencers, hear advice directly from the source, and to see your role models and maybe have a quick chat.
Second, there are the opportunities that start coming your way, from anywhere, once you start investing more time into building a solid network. Even if you’re not looking for something in particular, but just putting yourself out there and enjoying the company of other professionals, like-minded people and high achievers, you’ll receive a lot in return. That will come in the form of ideas, collaboration, offers, recognition, referrals, career opportunities, friendships, and more.
Third, it leads to growth in many areas. By being exposed to the thinking of new individuals in your industry, you gain a new perspective. That’s crucial for the next steps you take in your own ventures. You also don’t allow yourself to have doubts or get lazy, as you’re always aware of how hard others are working.
I’m sure you know pretty well how powerful information can be. Well, by networking consistently and strategically, you can gain knowledge the smart way. Meaning, you can learn about industry trends without having to do your own research and waste time. You can find a new potential client or partner by casually giving a business card after a friendly chat, instead of investing in online ads and marketing research to get in front of your target audience.
It’s true that it’s more about who you know that what you know.
But it’s also key to know the right people, to be open to knowledge, to give something back, to then put the new information into action.
Your network is also your net worth because it’s directly related to your status and whether you’re recognized in your field.
Ultimately, all these benefits turn into growing your business.
Next comes the question, how do we strengthen this network?
The things that usually stop people from doing anything about this are connected to the how.
- How do you find the new connections most beneficial to your career goals?
- How do you begin a conversation with new people?
- How do you properly introduce yourself to strangers?
- How do you maintain a habit of connecting with those in your network?
- How do you get the confidence/motivation/skill/extroversion to do so?
That’s where David Burkus comes in. For the last 2 years, he’s been studying the science of social networks and became fascinated with what are called “super connectors.”
Super connectors are the glue that hold networks together…literally. They’re the people that always seem to know someone you’re looking for. They’re the ones who are always connecting influential people to each other. And they’re the ones who are always being introduced to new people.
David’s gathered more than 60 super connectors and interviewed them to draw out the lessons they’ve learned along the way and the advice they’d share with anyone looking to grow their network.
He’s hosting all these experts in a one-time event called the Super Connector Summit…and it’s completely free.
It starts on Monday, October 30th and you can grab a free seat now:
It’s time to take control of your network, improve your connections and strengthen your relationships. If you’re finally convinced that your network is your net worth, and are determined to do something about it, you can join this event for free and let 50+ experts show you how to do that.