LRS 089: How to Make It on YouTube 63

How to Make It on YouTube - the let's reach success podcast

Today on the Let’s Reach Success Podcast I wanna cover a platform I haven’t really discussed before. I’m focusing on YouTube for a few reasons.

First, video content is crucial. Every creator who’s doing something on the Web, should add that to their brand, side projects or even do it for fun.

I’m also working on this myself as I need to get out of my comfort zone and video is the way to go. I write way too much anyways, and create audio content as well. But truth is most of my efforts are wasted because people prefer watching things.

Even if it’s on the same topics that I write about, personal development and starting a business, it’s still easier to learn stuff if you just see a video.

So, it’s time for me to give this a try. The point is to share your message with as many people as possible.

With 1 billion hours of video being watched on YouTube daily,  that’s where people are.

It makes sense for me to work a bit more on my channel. I’ve had it for some time now but only uploaded the podcast episodes, so not real video content. Just thought this out last weekend and started making things happen.

I’ll work on 3 different types of videos weekly,

  1. I’ll share reviews of tools (I was already approached by a company to do a review for them, actually, that will be 5 minutes of my time but will be a one-time payment of a sum in the 3 digits, so that’s a good motivation to do more of it).
  2. I’ll also talk about starting a blog in the form of videos that are just a few minutes long but each of which covers a different aspect. Such as choosing a domain, installing WordPress, why we need hosting, what plugins to install, and more.
  3. The 3rd aspect of my YouTube project, will be a show focusing on lifestyle design, doing daily hard work to get an online business off the ground, and the mindset necessary for that. There I’ll be as real as possible, which will be new for me too, but had to happen at some point.

The purpose of this episode is to show you how powerful YouTube is.

And why you need to hit publish on that first video soon, even thought it’s scary and something you thought you’d never do.

Let’s see some tips on how to get started with the platform.

Show Notes:

  • Why I’m getting started with creating video content [0:24]
  • YouTube stats that shows how powerful it is [2:53]
  • Who inspired me to focus on video and what I’ve learned from him [4:07]
  • How to quickly start and set up a YouTube channel [6:42]
  • How to go about video production [9:01]

Mentioned:

Listen to the Let’s Reach Success Podcast on YouTube:

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Thanks for listening.

Glad you joined me on the podcast today. If you want to hear a particular topic on it, leave a comment below and I’ll make sure I cover it in the future.
Also, if you enjoyed it, please share it using the social media buttons you see on the left.

And finally, please leave an honest review for The LRS Podcast on iTunes. You’ll help a lot with the rankings for the show and I’ll appreciate it.

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Should You Buy an Ecommerce Business? 10

Should You Buy an Ecommerce Business?

If you have the funds to make an investment, but you are not sure which is the best option, a good idea would be investing in an ecommerce business. They represent the businesses of the future, and it is already a known fact that they are very profitable.

With an online business you can choose to build it yourself, but that is not what we are recommending. In our opinion, buying an ecommerce business comes with more advantages and in this article we will talk about some of them.

You won’t have to deal with the tough work.

The first days are the hardest when you decide to start a business by yourself.

First of all, you have to decide exactly what kind of products you want to sell and then find the suppliers for them. You need to create a quality customer service, come up with marketing strategies, develop the site, SEO, and many other things.

But when you buy an online business you won’t have to deal with any of these. A business that has been around for a while already has all these things and this means that you won’t have to deal with them. However, you should make sure that you do a little bit the research before you buy the site. You need to make sure that everything matches your requirements.

Successful business model.

Quitting While You're Ahead! Understanding the Limits of Natural Business Growth

When you are just getting started it is hard to tell whether your business will make it or not.

In some cases, it might even be complicated to come up with a strategy that will sell your products. Nevertheless, this problem does not occur when you are buying an online business.

In this situation, you already know that the business existed for a few years, which means that it generates enough revenue. It also means that the traffic and customers are established already so there is almost no risk.

However, before you buy a website you will need to make sure that the financials are accurate.

You can choose to buy a business from an online marketplace such as Exchange by Shopify. This way, data such as traffic and financial reports will be delivered by the platform, not the seller, so you will know for sure that they are 100% real.

Cross-sell potential.

If you already own an ecommerce business it might be a good move to buy another one. By getting another one you will gain access to additional customers, email addresses and traffic, which could be really helpful for you.

If you analyze the metrics of the business a bit you will be able to tell how to cross-sell existing products. Tools like shopping cart data and Google Analytics should help you determine customer behavior, including the returning rate and how many items per order are there.

Cross promotion between email lists could be a great marketing tool if it is used correctly, and even using “competitive” discount could be a way to make customers move between the two businesses.