Inside Business by Design by James Wedmore: 2025 Review (From Someone Who Bought It)
A couple years ago I purchased Business by Design by James Wedmore. And whether you’re familiar with it, follow James and want to invest in his program, or this is the first time you hear about it but are looking for a business training to invest in, this post will help you decide if it’s for you.
In this review, I’ll share more about the program, my experience with it, what you get, how much it costs, and what you can expect if you join this year.
It only opens its doors for 4 days a year (in June), so this information will help you learn more about the offer and program so when it’s action time, you can just go for it.
Let’s dive in.
Who’s James Wedmore
He’s my business mentor and someone I’ve been following for many years now.
He’s an entrepreneur who started from nothing and scaled his business to $12M/year.
He created his first online course in 2007, and it took him 5 years and 12-hour workdays to get to his first $100K.
Today, he hosts virtual events with +70,000 registrants, 1,000 person conferences, has a top rated podcast (the Mind Your Business podcast), a big following on socials, and tens of thousands of students who’ve taken his training or have worked with him in other ways and have built successful businesses thanks to that.
He’s also into spirituality, and shares a lot about that on the podcast. This makes his teachings unique and genuine.
What’s Business by Design
Business by Design, or BBD, is his signature program for online entrepreneurs who want to build a business selling digital products or other offers such as coaching.
In it, he teaches anything you need to know from his experience of nearly 2 decades in the marketing space. He helps you not just create your digital product, but also launch it, build an audience and sell it strategically, build systems that create passive income, outsource, and so much more.
BBD costs $3K, but it’s one of those programs you keep coming back to. It’s updated often, there are plenty of live calls with James every year, as well as office hours with his team to keep you accountable, there’s a big community of like-minded entrepreneurs you’re joining, and many bonuses.
The value never stops. You get more than what you pay.
Why I Joined BBD
I’m a blogger, but I began creating courses and other digital products many years ago. That’s a whole different business model and there’s so much to learn about it. I wanted to learn from an expert, to have proven processes for launching products (and doing beta launches) that I could follow.
BBD was the biggest business program I’ve ever invested in, so it was a big decision for me many years ago. Now, I’m going through it again.
The main reason why I joined it is because I trust James and wanted to learn directly from him, to be more in his energy, and to see the exact processes he follows in his business. He shares all that inside BBD and more.
I learned every little detail I needed to know about creating, marketing and selling a digital product, and went onto launching many more products in my business.
I used the same principles for my membership too. It can be applied to any offer.
Another thing I love about BBD is the accountability (which we all need). There’s a big and engaged community, people post their wins all the time, there’s a lot going on in the Facebook group, and it keeps you going.
Also, there are regular live calls with James in the first months after you join, so that keeps you coming back to the program until it turns into a habit.
It’s designed as a ‘choose your own adventure’ type of program. You may only need help with some aspects your business. It meets you where you’re at.
What people rave about the most is the section with processes and the launch execution guides, which you can simply follow step-by-step and save a ton of time and effort. Figuring it out yourself is not necessary. We need to be smart with our resources and focus on the work that only we can do and on the income-generating activities.
What’s Included in The Program
The Modules
It’s a ‘choose your own adventure’ type of program and teaches you how to plan for the next 90 days in your business and then execute that plan.
Once you join, you get immediate access to all modules of BBD. These are the core trainings and topics (+ the bonuses and they include whole other courses and trainings, more on that later.)
Here are the different modules:
Module 1: Business by Design – create a business that rules your passions and creativity and generates the revenue you want.
In this section, James helps you create your strategy, shows you how to actually use BBD, join the community, talks about the 4 phases of business, and there’s also a meditation and a bonus video in it.
Module 2: Woking by Design – master the habits and strategies of being super-effective in everything you do. Discover easier, quicker ways to get things done and eliminate distractions.
Here, James helps you map out an efficient way to work smarter, not harder. You define your breakthrough year, identify and map out your revenue goals, and do the Mount Everest Exercise for 90 Day Cycles.
You’ll learn how James runs his business, how they operate as a team and how their project based systems work.
In addition, you’ll learn about the Ascension Model and how to implement a product path within your business.
He also covers the fundamentals of marketing and what a Direct Response is.
Module 3: Offer by Design – learn the steps and methods to help you craft a homerun, irresistible offer.
Part 3 is all about your offer. You get video trainings on:
- Defining the promise of your offer, who it’s for and how you’ll deliver it;
- Identifying the transformation, results, and solution your offer promises;
- Determining your price;
- What bundles and bonuses you can add;
- How to overcome customer objections of risk and create a winning guarantee;
- Implementing scarcity and urgency with your offer;
- Infusing your story into your offer;
+ a meditation to help you find and connect with your ideal client.
Module 4: Sales by Design – create a sales system that effectively sells your product while creating demand and desire without having to rely on pushy and outdated sales techniques.
Here you’ll learn how to use great messaging to create demand and desire for what you sell.
James will provide you with the ‘big picture’ of the messaging framework and will take you through exercises to identify your ideal client as well as know and communicate their struggles.
In addition, you’ll learn how to:
- create the best types of content by identifying the biggest mistakes your audience is making;
- take your audience from where they are to where they want to be;
- leverage case studies within your sales system;
- communicate your customer’s first steps;
- create the kind of content that will help you sell more;
- use the ‘pivot and pull’ method;
- identify the right launch for you.
All in all, this is a very important module that you should keep coming back to.
Module 5: Team by Design – strategically build a team to grow your business no matter what your budget or what stage of business you’re in, so you can focus on the things you were meant to do.
He covers:
- The 4 phases of team building and determining which one you’re in;
- Learning how to lead, manage, refine and evolve your role as an entrepreneur;
- The who, how and why of hiring for your defined needs;
- How to hire your first VA step-by-step;
- The project management systems and processes used by team Wedmore for successfully completing assignments and reaching goals.
That’s the only module I haven’t gone through yet because I’m