Happy to announce that as of the beginning of 2018, Let’s Reach Success is not just the name of a blog on self-development I created years ago to share my passion, that later became the foundation of my location independent lifestyle and online business. It’s also the name of a company registered under my name in Amsterdam, Netherlands.

Why there, and why a company just now?

I’m originally from Bulgaria. But lifestyle design means finding a way to make money doing what you love, then using that freedom to move where your favorite destination is.

For me, that’s the Netherlands. I started my life in Amsterdam a year ago. That’s covered in more details on the About page, in case you’re interested.

What matters is that back home in Bulgaria I only worked as a freelancer registered under my name and paying taxes as an individual.

Now, I’ve moved the business to Amsterdam too. It’s registered with the Chamber of Commerce and the Tax authorities, has it’s very own business number and VAT, and can be found in any official register.

The business model is that of a solopreneur, and also includes giving your company a name (could even be more than one). So, of course, I’d choose that to be the name of the blog. Not just for brand consistency, but because we should never forget where we started.

I’ll be making other small and major changes to the site, and the way I do my work and improve the brand.

You can already see I’m using a new theme for the site. It still looks like a magazine, and when reading a post you can easily focus only on the content without getting distracted by other elements.

But this exact theme is super powerful in terms of features and helps with performance and speed too. I’ve shared exactly which one it is and what it helped me achieve here.

Additionally, I also have a Dutch accountant, did a ton of research over the last few months, opened Dutch bank accounts, even turned into a habit doing invoicing their way. All that so when the New Year starts and the business is active, I could simply continue what I’m doing and feel relaxed.

How The LRS Brand Evolves

What’s more professional now that it’s a real company, is that I could create company pages. I did that on:


You might start noticing more contact details in different places on the page. I will update the Terms and Conditions and Privacy Policy and make them more specific about the site, and also according to the new country whose rules I’m now following.

Most other changes will happen on the back end, such as a new hosting provider, speeding up the site, buying the domain name for more than a year (which is a trust signal for Google), etc.

Another thing that marks the new era for Let’s Reach Success is that I’m stricter than ever with guest and sponsored posts.

The former need to be by individuals who have no advertising in mind when pitching me. The content should be quality and unique. As for sponsored posts, the prices are higher and I make no compromises.

Will be keeping you updated with such LRS News posts every now and then. The next one will be about the theme and why it works well for Let’s Reach Success.

Thanks for being part of the journey dear reader!