The Inner Game of Sales: 9 Things I Did to Get More Confident Selling
Hey and welcome to episode 16 of the Free and Fearless Podcast. If you aren’t releasing any paid offers yet, don’t have the results you want in your business, don’t feel confident selling, or aren’t sure how to go about it, this episode is for you.
Tune in below:
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Show Notes:
- [1:56] How I avoided selling and what changed in 2021
- [4:43] Why I closed the doors to my signature course and decided to rebrand it
- [9:03] How creating your best product ever can make you better at sales
- [10:13] Selling a transformation vs selling product features
- [13:8] How your paid offer must feel so that you can sell with confidence
- [14:46] How to be excited and energetic even if you’re in the middle of a launch
- [16:29] Why you shouldn’t be attached to the end result of the launch
- [18:09] How your money mindset and spending habits might be limiting your earning potential
- [19:40] Negative beliefs about selling vs empowering ones
Mentioned:
Transcript
I’ve always avoided selling, but let’s face it, that’s what makes a business profitable.
Even if you’re freelancing, you’re selling your services. If you’re an influencer, you’re selling yourself. If you’re a blogger, you’re doing affiliate marketing or selling your own products, like I do.
As a product-based business, obviously selling is the main thing happening. As a coach, you’re selling your paid offers hoping to land amazing clients and grow your income.
But there are things you can do to feel comfortable doing it. Once it feels natural, you can boost your confidence in sales and raise your rates, release more products, create multiple income steams, target high-ticket clients, and so much more. Selling is a skill, which means we can all get better at it.
Being in the course creation business for around 2 years myself, I had to do a few things differently if I wanted results.
It feels like yesterday that I felt so uncomfortable selling. I didn’t want to bother my audience with too many emails promoting my courses because I didn’t want to annoy them or turn people off.
I was avoiding selling. That’s why I didn’t have any actual live launches prior to the one from last month when I released my course Fearless Content. Over the course of 7 days, I did nothing else but to show up online and send emails and post on Instagram and enjoy the process. I was at my best, high-vibe and providing value knowing that this product could change people’s lives.
Same goes for the affiliate campaigns I’m promoting these last months. There was one I just finished. It was a bundle of courses and one of my programs, $1K Blogger, was part of it. I was so happy to share it with people.
There were 2 other similar campaigns in the beginning of this year and people were literally thanking me for promoting it. They purchased, earned me a commission, and thanked me because the offers were so good and they wouldn’t know about them if it wasn’t for me.
All this, together with the fact that I’m opening the doors to my signature blogging course, Blog to Biz System, at the end of this month, means I did a lot more selling in 2021 than ever before.
Many other things have changed too. The words I use when I promote something, the copy I write, how I feel when I create any content that will potentially convince people to buy something from me. The graphics I use, the way I start conversations with people, how I get testimonials. How I prepare for a launch or any affiliate campaign, but also how I use intuition during the promo period and just share what I feel called to.
The feedback I get is great. All those people who see the posts and emails but aren’t interested in buying don’t usually mind. Because of this, I feel better about myself and my business, my products and the content I create.
When I felt just the opposite a year or two ago, meaning I was feeling salesy, I brought this negative energy to other aspects of my life. I was also limiting myself by not grabbing opportunities, not creating more products, and not charging what they are worth.
Below, I’m going to share a few things I did that helped me overcome all this, and create a more aligned business. My hope is that you can follow the same steps if you feel like and can see the same result.
1. I took a step back.
Last year, I decided to do something I’ve never done before – to close the doors of my signature course, rebrand it, and release it in a few months.
I did it because I was talking it about it too often but not in a way that felt aligned. I was discussing features, modules and lessons, not the actual transformation the program provides.
It’s also so big that I didn’t know what to share first so I could let anyone in my audience know what they can find inside. It was exhausting. I had already mentioned it many times, sales were only coming every now and then, and I just needed to take a step back.
That was when I got into email marketing, digital products and branding and I used this opportunity to re-evaluate everything. I was hoping to build an online course business and yet I wasn’t launching. I wasn’t working on a new program, and I didn’t feel confident in my main offer even though there’s a ton of value in that course.
So I gave myself permission to close its doors, create a waitlist, and literally not think about that course for half a year.
It was refreshing and liberating. It was called Financial Freedom Through Blogging but now its name is Blog to Biz System. Even though the content inside is the same, I wanted to give it a different vibe as I want to promote it differently from here on.
People contacted me about it and joined the waitlist over the last months but I couldn’t give a clear answer as to when it’s going to be launched again, and that’s fine. I created space in my business and worked on so many other things and even changed as a person during all that time.
I created my most interesting program so far, did beta launching for it and then an official launch. That’s Fearless Content and it showed me how much I’ve grown as a course creator. The design, the topics, how I felt about it, how everything was planned, the testimonials and the sales page, everything was next level for me.
I can’t feel the same way about any older program simply because even the audio quality, the design and how the lessons are organized inside isn’t what I would ideally do if I was creating it for the first time now.
But that’s normal. A year or two from now I will have learned so much more about creating courses, I will have a new program or a few, and I will have excelled in creating and selling digital products. So when I look back to the ones I have now, I will still see a lot of room for improvement, but that’s how it goes.
The point is that closing the doors of Blog to Biz System gave me the creative freedom I needed to grow my brand, build my presence on Instagram all over again, cover new topics, and do business in a whole new way. As well as take many courses and learn more about running a course creation business as opposed to a blogging one.
Now that I feel more confident, I don’t need to have a big launch for Blog to Biz System. It’s my most comprehensive program, for sure. I believe in what I teach inside and it covers literally any important thing I’ve learned about blogging and have done on my blog over the years. It’s a whole academy with nearly 100 lessons. But I’m going to do sort of an internal launch.
First, I will open the doors and email those on the waitlist list. As promised, I will offer them the biggest discount possible.
Then, I’ll let my audience know, that means I’ll share it with my email list and on Instagram. But it won’t be the 7-day launch where I show up daily and have all kinds of promo material prepared, share testimonials, and send many emails.
No. This is an evergreen course, which like any other program I have, will be sold automatically on the back end through sales funnels. I plan to add webinars to my business and not launch existing courses again. I’ll only have live launches for new programs that I’m excited for, because my own excitement plays a big role in all this.
