How I Made $2,592 in October 2022 [Blog Income Report]

Welcome to my October 2022 blog income report where I share my earnings, expenses and current projects as a business owner.

It’s been a while since I published a monthly income report. In fact, it’s been years.

The main reason I stopped is that things became repetitive. I was having $5K months and earning in 4 different ways from my blogging business and the reports started looking the same. Also, I focused on serving my audience better through online courses.

The course business became my main focus lately as I was finalizing my product suite, launching, selling and learning more about all that from experts.

I left the blogging business behind for a while, and at some point that became noticeable in the numbers. I wasn’t earning $5K a month anymore, although I was still living a pretty good life. And most importantly, I kept working on the projects I was passionate about.

Creative freedom is one of my favorite things in the world and I’m grateful for my business because it allows me to have it. I still remember the not so good old days when I was freelance writing. Once I replaced that with full-time blogging, I was happier than ever.

But after that the desire to build a course business came and I followed the intuitive nudges. That’s a different and often more serious kind of business model, you aren’t that behind the scenes anymore. You create video content for your programs, launch your products and show up on all platforms to sell actively. You charge what you’re worth and make sure you have strong boundaries (in terms of who is a good fit for a program and who isn’t, when doors open and close, how to handle refunds, etc.)

So I entered a whole new world in the online business industry and that took me away from what was already making me money. But recently I was inspired to come back to it, to find the balance between the two.

So now I work 5 hours every weekday and make sure both sides of the business (blogging and courses) get equal attention.

With that being said, I’m also writing this today to share behind the scenes of a low income month.

Maybe it’s not low for you, and maybe others think it’s nothing and only call someone a real entrepreneur or an expert in their niche if they are earning 5 figures a month.

But the reality is different. The reality is that we will all face low income months and they can continue for longer than we’d like. They can happen unexpectedly. They can come back when we are so comfortable with the new income level we’ve reached.

And in the middle of the frustration, feeling like an imposter, and working on my money mindset, I felt like publishing my income report.

The goal is full transparency. The goal is to show you that any number is okay when you’re in business.

The goal is to show up even when things don’t look good and when I’m not excited about the numbers.

So here we go. Let’s dive into all the numbers of my business for last month.

Blog Income Report

I earned a total of $2,592 in October 2022 from my blogging and course business.

Please keep in mind that’s gross income. A lot of it goes for fees I pay to other platforms, transaction fees, paying my own taxes (close to 30% of my income), insurance and pension. You can see all income reports here.

Earnings from each income stream:

Sponsorships

Sponsored content – $1,945

*My income from sponsored content is earned through online marketplaces for bloggers and advertisers as well as networking with brands via email. I teach all about turning blog sponsorships into a recurring income stream in my course The Blog Sponsorship Boss.

Display Advertising

Mediavine – $528

Affiliate Marketing

Making Sense of Affiliate Marketing [course] – $42

Total Affiliate Income: $42

Products

Bold Business School – $77 [from monthly payment plans]

Total Sales: $77

TOTAL (Gross Income): $2,592

Business Expenses

WPX Hosting – $0 (paid yearly)
SiteGround Hosting – $0 (paid yearly)
Teachable – $0 (paid yearly)
ConvertKit – $0 (paid yearly)
TypeForm – $0 (paid yearly)
Blubrry – $0 (paid yearly)
Canva Pro – $0 (paid yearly)
Elfsight – $0 (paid yearly)
Domains – $0 (paid yearly)
Accountant – €199,65 (paid quarterly)
Transaction fees – $48

TOTAL: $246

A note on business expenses

These can be as low or as high as you want them to be.

Next month, for example, mine will be over 4 figures as I’m making some annual payments. I also use the best of the best tools in my industry.

But you don’t need all of these and you certainly don’t need them in the beginning.

Extra investments include programs, coaching, hiring help, etc. You can scale thanks to the right business expenses. But to this day, mine are pretty low.

Blog Traffic

october 2022 blog income report - traffic numbers

Pageviews: 29,239
Sessions: 22,776
Users: 20,075

Things have changed a lot in terms of blog traffic too. Some time ago I was getting 100K page views/month. That’s another side effect of leaving the blogging business behind for a while.

But this also shows the power of ranking your content in search engines. You can just leave it like that and it will keep bringing new visitors to your site, which can then mean more ad revenue, email subscribers, sales, etc.

How I Made $2,592 in October 2022 [Blog Income Report of a Low Income Month]