5 Nighttime Tips for Becoming a Better Morning Person 65

5 Nighttime Tips for Becoming a Better Morning Person

This is a guest post by the team at Leesa.

Becoming a morning person is more than adjusting your alarm clock and forcing yourself to stumble from your bed straight to your coffee machine.

Bleary-eyed, we try to hack our morning routine with sage advice from many early birds who find that their best work is done in the quiet hours of dawn, or from once-night owls who were able to develop into a morning person through small habit changes over time.

However, before we can become a morning person, we need to consider how we’re spending our time before we hop into bed. That’s right, becoming a morning person starts well before the dawn – it starts the night before.  

5 Nighttime Routine Tips

1. Invest in your bed.

A good sleep environment is paramount to a good night’s sleep.

First, consider updating your mattress for maximum support. A new foam mattress can also help keep you cool and keep you asleep, as experts recommend a cool environment (between 60 and 67 degrees) for ideal sleeping.

There are other factors about your bed beyond your mattress to consider like sheets, blankets, pillows, and even your sleepwear.

Sleep in light cotton clothing and invest in new bedding that feels soft and comfortable to your skin. Don’t forget to wash your bedding often!  

2. Set a new bedtime.

Remember when you were a little kid and you hated bedtime? Now you may be counting down the minutes until you can be cozied up in your comforter again.

If you don’t have trouble going to sleep, try to maintain a consistent bedtime and adjust if you need more time.

For those who love to stay up late, ease into this routine slowly. Try to go to bed 15-30 minutes earlier than you did the night before until you’re going to bed at a time that allows for you to get the recommended 7-9 hours of sleep.

3. Prepare for the following day.

There are some tasks people typically save for the morning that can be accomplished at night to help make your morning routine easier.

Tasks like picking out an outfit, packing a gym bag, making a lunch, putting items you need for the day in your work bag, etc., can all be done the night before.

Make sure you plan to finish your tasks before your bedtime!

4. Adjust your alarm.

If there is a new target time you would like to wake up, begin setting your alarm 15-30 minutes earlier than you did the night (or a few nights) before.

If you hate the sound of your alarm, switch it to an upbeat song or other noise that will help you wake up less disgruntled.

If you’re still having trouble waking up for your alarm, set it across the room to force you to get up.

5. Turn away from technology.

Research has told us over and over again that screen time before bed (and especially in bed) is not recommended for a good night’s sleep.

In today’s technology-focused world, it’s a tough adjustment to shut down your gadgets for good shut-eye. Instead, take a gradual, habit-changing approach to your tech.

Start by utilizing your gadget’s nighttime setting that dims the harsh blue light that keeps you alert, and dim it a few hours before bed. Try to sleep with your phone in another room, too, to help prevent the habit of scrolling in bed.

And here’s an infographic on how to become a better morning person:

nighttime tips for every morning person

What about you? Are you a morning person? What can you do tonight to make sure you wake up early tomorrow and feel energetic?

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The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Ownership of Emotions
The Unexpected


When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.


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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”


You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.