As a blogger, you put so much time and effort into creating posts that you think are fun, informative, and well-researched, that it can really hurt when no one bothers to read them. It is especially hurtful when you used to have lots of readers, but they have somehow fallen by the wayside.
If you are currently in this predicament, you might be wondering why it is that people have stopped reading your blog posts. There are lots of reasons why this could be the case, but below, we’ll take a look at some of the most common ones.
1. Your SEO is slipping.
When you first start blogging, you want everyone to read your stuff so you do lots of keyword research and ensure your SEO is up-to-date.
Once you have an audience and you have been doing it for a while, your dedication to SEO slips and you find that you are not optimizing your content in the same way. When this happens, fewer people will find your posts, and thus your readership will fall.
2. You aren’t creating the content they want.
As a blogger, you can get bored writing about the same old topics and when that happens, you might start writing about new things that excite you more.
There is nothing wrong with that per se, but it might be that your existing audience are less interested in the new topic than you are and thus they will stop reading.
It is up to you, then, whether you go back to catering for them in order to get your numbers back or whether you embrace the new direction and try to build up a completely new audience altogether.
3. You aren’t on social media.
There was a time when you could write and publish a blog and people would find it without much marketing at all.
Those days are long gone, and if you want people to keep reading, you need to be consistently posting, publishing, and marketing on social media as well as on your blog. People are much more likely to find you on Insta or Twitter than they are to stumble blindly across your blog.
Read also: How I Made $4,800 from My Blog Last Month (+ My Pinterest Strategy)
4. You do much promoting.
If you spend more time promoting products, reviewing brands and trying to sell to your audience than you do entertaining and informing them, they are going to get fed up and turn away from your blog pretty soon.
If you do a lot of promotions, and your readership has fallen off, looking at subtler ways to make money from your blog could be a good idea if you want to convince your readers that it is worth coming back to you.
As you can see, there are a lot of things that can prevent people from reading our blog posts, even if they used to be a fan. If you can identify any of these things in your life as a blogger, try changing them and see if you can attract your readers back once more.