In today’s digital age, having a high-quality website is one of the most important aspects of starting and running a profitable blog and promoting your services. But if your site isn’t doing the job that you intended it would, you need to do something about it.
In this blog post, we are going to look in more detail at just a few of the reasons why your current website isn’t up to scratch, as well as some suggestions about what you can do about it.
It Runs Too Slowly.
The rise of technology has meant that people’s patience has eroded to the point where they expect instant gratification. So, if your website is slow, users are likely to become frustrated and look elsewhere for the products or services that they were searching for.
You can help to solve this problem by optimising all the images on your site.
If you are running the site yourself, you may have installed too many plugins and you should look to hire a professional development agency like herdl web design. Speed is one of the most important factors in running a modern website, and one that you shouldn’t overlook.
Content is Outdated.
Staying up-to-date is important for both search engines and your website users. Google and similar sites treat fresh content as one of the essential factors in search engine optimisation (SEO). Your users will think that you run a shoddy operation if everything is out of date on your site.
Put a blog page on your site if it doesn’t have one already and get into the habit of writing fresh articles once or twice a week. Promo banners on your homepage will also show the special offers and new services that you are offering.
Limited (or Too Much) Information.
Even though the visual aspects of your website are important, so too is the written content. If you don’t have enough of it, people are going to have a hard time justifying making a purchase as they aren’t 100 percent sure of the product and its features.
Similarly, too much information is also a problem as consumers are unlikely to read through vast amounts of text. Essentially, you need to strike a balance in which customers can get the information that they are looking for without being overwhelmed.
Failing to Guide the User What to Do.
You need to be the one who is guiding your users and telling them what to do next. Think about the actions that you want them to take – whether this is purchasing a product, giving their email address, downloading a document etc.
Next, think about how you are going to guide them to do this with some simple, clear instructions. If you fail to do this properly, you may find that your users drift away from your website without doing what you wanted.
If you recognise that your website suffers from any of these core four faults, now is the time to do something about it.