In today’s digital age, having a high-quality website is one of the most important aspects of starting and running a profitable blog and promoting your services. But if your site isn’t doing the job that you intended it would, you need to do something about it.
In this blog post, we are going to look in more detail at just a few of the reasons why your current website isn’t up to scratch, as well as some suggestions about what you can do about it.
It Runs Too Slowly.
The rise of technology has meant that people’s patience has eroded to the point where they expect instant gratification. So, if your website is slow, users are likely to become frustrated and look elsewhere for the products or services that they were searching for.
You can help to solve this problem by optimising all the images on your site.
If you are running the site yourself, you may have installed too many plugins and you should look to hire a professional development agency like herdl web design. Speed is one of the most important factors in running a modern website, and one that you shouldn’t overlook.
Content is Outdated.
Staying up-to-date is important for both search engines and your website users. Google and similar sites treat fresh content as one of the essential factors in search engine optimisation (SEO). Your users will think that you run a shoddy operation if everything is out of date on your site.
Put a blog page on your site if it doesn’t have one already and get into the habit of writing fresh articles once or twice a week. Promo banners on your homepage will also show the special offers and new services that you are offering.
Limited (or Too Much) Information.
Even though the visual aspects of your website are important, so too is the written content. If you don’t have enough of it, people are going to have a hard time justifying making a purchase as they aren’t 100 percent sure of the product and its features.
Similarly, too much information is also a problem as consumers are unlikely to read through vast amounts of text. Essentially, you need to strike a balance in which customers can get the information that they are looking for without being overwhelmed.
Read also: 5 Signs You Need to Change Your Web Design
Failing to Guide the User What to Do.
You need to be the one who is guiding your users and telling them what to do next. Think about the actions that you want them to take – whether this is purchasing a product, giving their email address, downloading a document etc.
Next, think about how you are going to guide them to do this with some simple, clear instructions. If you fail to do this properly, you may find that your users drift away from your website without doing what you wanted.
If you recognise that your website suffers from any of these core four faults, now is the time to do something about it.
How to Transform Your Website into a Conversion Machine
The question is, how can ensure that your website does convert users. Here are some elements worth exploring.
Maximize Social Media Potential
First, you should make sure that you are maximizing your social media potential with your website. Through social media you can show some skin and ensure that your customers know who you are and, more importantly, why they should care. This is critical as without a personality, your customers are always going to struggle distinguishing your company from the competition.
One of the ways that you can maximize the potential of your social media profiles is by using an aggregator. You should explore the best social media aggregators by business type to find the ideal choice for your company.
Elevate Your Content
Content is and will always be king. The more content you have on your website the better it is for your business. Creating your content is where the challenges can start to show themselves, you could use a platform such as Shopify if you are wanting to get into eCommerce.
However, this can only do so much. It is down to you to get your brand and products known about. This is where advertising, marketing, and social media comes into play. You can create posts on your own social media pages to gain interest from potential customers and clients.
Add More to Your Design
Next, you may want to think about adding a little more to your overall design. It’s important to ensure that your website design is both compelling and attractive. If there are issues here, then it is going to lead to customers wondering whether they are wasting time on your website.
A problem here can be using a template. The issue with templates is that they are accessible to anyone which causes problems when working to make your website stand out.
The good news is this is easy to correct with the support of a professional website designer. They’ll elevate your site design and ensure that it matches your brand message.
Get Technical Details Right
Finally, you should ensure that you are exploring the technical details on your business website.
What does this mean exactly? If there are technical issues with your website, then it’s far more likely that a customer is going to click away before they commit to making a purchase.
Some of the common technical issues include a site that is slow to load. Anything longer than a couple seconds is going to be a problem. Usually, slow loads are due to data overload which you can easily tweak by compressing files.
We hope this helps you understand some of the steps that you can and should take to guarantee that you keep converting customers with your website. This will lead to higher sales and even the critical repeat purchases that you need.