How to Create a Salesforce Newsletter Using Lightning Web Components

Newsletters are the workhorses of email marketing, a tried-and-true method for businesses to nurture leads and foster customer loyalty. 

They offer a direct line to your customers, allowing you to establish yourself as a thought leader, share valuable insights, and promote new offerings—all while driving traffic back to your website.

With the robust capabilities of Lightning Web Components (LWCs) in Salesforce, creating visually appealing and interactive newsletters has become more efficient and user-friendly than ever before. With its lightweight architecture and powerful capabilities, LWC has become the go-to choice for developers creating dynamic and responsive Salesforce newsletter templates.

In this blog post, we’ll explore the process of creating a Salesforce newsletter using Lightning Web Components. Let’s dive in!

What Are Lightning Web Components (LWCs)?

Lightning Web Components provide a modern framework for building applications on the Salesforce platform. They enable developers to create reusable components using standard web technologies like HTML, CSS, and JavaScript, resulting in faster development cycles and better performance.

This translates to several key benefits:

  • Simpler Development: 

LWCs are easier to define and develop than traditional Lightning Components. Their alignment with modern web standards makes them familiar to developers who are already skilled in these technologies.

  • Reduced Learning Curve: 

Unlike traditional components, deploying LWCs doesn’t require in-depth knowledge of the Salesforce Platform. This opens the door for a wider range of developers to contribute, empowering admins to tap into a larger talent pool.

  • Increased Efficiency: 

The streamlined development process with LWCs translates to faster creation and deployment of components.

  • Greater Accessibility: 

A broader developer pool means more LWCs can be built, offering admins a wider range of functionality to enhance their Salesforce applications.

Building Your LWC Newsletter Template

Here’s a breakdown of crafting engaging Salesforce newsletters with LWCs:

1. Enable Lightning Email Templates in Salesforce

Sharing email templates within your team can streamline communication and ensure consistency across marketing efforts. So, log in to your Salesforce account and follow these steps to enable Template Folder Sharing:

1. Access Setup. Start by navigating to the Setup menu in Salesforce.

2. Find Lightning Email Templates. Within the Setup menu, go to the search bar and locate Lightning Email Templates.

3. Enable Shared Folders and Enhanced Sharing. Once you’ve found the Lightning Email Templates settings, locate the option for Folders and Enhanced Sharing. Activate this feature by flipping the toggle switch to On.

2. Enable Content Builder

The Salesforce Email Content Builder offers a user-friendly interface for creating emails within the platform. It utilizes a drag-and-drop functionality with pre-built components like text and images. This allows users to design emails for marketing campaigns, newsletters, or transactional messages without writing code.

Developers can unlock even greater control and flexibility with Lightning Web Components. LWCs empower you to build custom components specifically designed for email templates.

These components can leverage Salesforce data to personalize greetings, dynamically adjust content based on user information, and incorporate interactive elements like polls or surveys directly within your emails.

  • Locate the search box and type “Permission Sets.” Create a new Permission Set.
  • Within the Permission Set, navigate to “System Permissions” (usually near the bottom). Find “Access drag-and-drop content builder” and check the box.
  • Save the permission set and apply it to the desired users.

Note: A brief system update may occur (around 15 minutes). Alternatively, users can log out and back in to activate the “Edit in Builder” button within the Template Builder.

3. Create Email Templates in Salesforce Lightning

Open the App Launcher (nine dots in the top left) and search “Templates” in the app menu.

Click “New Template” and fill in the details, such as the subject line and related object (for merging data), and save the location. Don’t worry about the body of the email yet!

Click the “Edit in Builder” button to access the drag-and-drop interface. Edit in Builder Missing? There are a couple of reasons you might not see this option after enabling the Content Builder permission set:

  • System Update: The system update may not have finished yet. Allow 15 minutes for the update to complete, or log out and back in to refresh your permissions.
  • Sandbox Environment: The “Edit in Builder” option might not be available if you’re using a Salesforce Sandbox environment. It’s recommended to avoid creating new Permission Sets in the Sandbox. Instead, utilize the pre-built Permission Set labels and navigate to “System Permissions” within those sets to grant access.

Head to the “Style” section (right side) and customize the background color.

Drag an image component from the left sidebar directly onto your email canvas to easily add visuals.

Explore the lightning email builder interface. The left-hand side of the layout houses various components you can easily drag onto the email canvas to build your content. Stay tuned for exciting new elements as they become available!

You can edit the properties of each component in the right-hand area. In rich text sections, you can add richness with merge fields, specify image locations (including direct uploads), and adjust styles like color, margins, and image width.

Once you’ve crafted your masterpiece, click “Save” to finalize your Salesforce newsletter template and use it in your email campaigns.

4) Optimizing for Mobile Responsiveness

With the increasing prevalence of mobile devices, it’s crucial to ensure that your newsletter is optimized for mobile responsiveness. Lightning Web Components automatically adapt to different screen sizes, providing a seamless experience for users on smartphones and tablets.

5) Testing and Iterating Your Salesforce Newsletter

Before sending out your newsletter, thoroughly test it across various devices and email clients to ensure compatibility and functionality. Collect feedback from recipients and analyze performance metrics to identify areas for improvement and optimization.


Mastering the art of creating Salesforce newsletter templates with Lightning Web Components (LWCs) opens up a world of email marketing possibilities for businesses aiming to captivate their audience and drive engagement. By harnessing LWC’s robust capabilities, developers can craft visually stunning and highly interactive newsletters that stand out in crowded inboxes.

Following the steps outlined in this guide, you’ll be equipped to design and deploy impactful newsletters efficiently. With Lightning Email Templates and Content Builder, you can easily customize templates, leveraging drag-and-drop functionality to craft visually appealing emails. Enabling these features and leveraging LWCs empower you to create dynamic, personalized newsletters that resonate with your audience.

The benefits are clear: simplified development, faster deployment, and increased accessibility. With Lightning Web Components, you have the tools to create newsletters that not only capture attention but also drive action.

As businesses continue to rely on email marketing as a cornerstone of their digital strategy, mastering Salesforce newsletters with Lightning Web Components is a valuable skill that can elevate your marketing efforts to new heights. 

So, whether you’re a seasoned Salesforce developer or just dipping your toes into LWC development, embrace the power of Lightning Web Components and unlock the full potential of your Salesforce newsletter.