Logos are the primary visual component for a company’s overall brand identity. They appear on almost all print-related aspects of the company – stationery, business cards, printed advertisements – and even in websites, social media, and digital advertising.
A logo is the visual identification for your business. And also one of the most memorable aspects of any company.
A yellow, arched M against a red background is McDonald’s. An overlapping red and yellow-orange circles is memorable as part of the MasterCard logo. Even a pair of pink lips partially-obscured by trickling cream is seen as part of Kylie Jenner’s Kylie Cosmetics (specifically, her lip kits).
An effective, memorable logo attracts customers.
It inspires them to do business with your company. Or at least keep you in mind when they have to make a decision that would involve your company as one of their choices. It also makes you stand out from the rest of the competition due to the uniqueness and remarkability of your logo.
A well-designed logo, then, can contribute to business success. While a logo of lesser quality can imply that the business owners are amateurish, which is a turn-off to customers.
If it resembles an existing brand’s way too much, it can also translate to poor management for the customers and drive them away.
However, having a winning logo for your business can sometimes be a tricky job. There can just be way too many mistakes that you can commit at any time.
We’ve all heard of stories where people have protested against logo changes, such as GAP’s change (and eventual reverse). We’ve all read lists of logos that might be a tad too inappropriate in hindsight. Or there might just be logos that are just too boring and desperately need a facelift. And these types of blunders on your business’ logo can be a major game-breaker. They can also incur additional costs for fixing the problem.
But it doesn’t have to be that way.
Your business can achieve the perfect logo that speaks its brand identity.
The kind of image that your company wants to project, and be able to stay in the minds of your consumers (and potential ones as well) – all of which will greatly contribute to the success of your brand. All it takes is a bit of effort and help to start with.
EMedia Creative gives us an info-packed infographic on the 6 steps to a winning logo for your business to make sure that your logo is at the top of its game. Here are their points you need to keep in mind and the points that you will encounter in the infographic:
- Work with an experienced creative design agency
- Choose the right color palette
- Simplicity is key
- Make sure the logo is in vector file format
- Create a version of your logo optimized for social media
- Make sure the logo is an original design
Alternative Platforms to Market Content Other Than Social Media
At some point in time, social media evolved into the end all-be all for online marketing. If you weren’t focusing your efforts on Facebook or Twitter, your business might as well be stuck in the 1800’s. But what if the collective knowledge for modern day marketing is wrong?
What if there are other ways to market your products online that don’t involve likes or shares?
It may very well be the case that while everyone is solely focused on putting all their marketing money into social media, that platform may be saturated, and the competition is getting fiercer by the day.
Below we discuss two alternative platforms where you can market your content.
Podcasts
You ever wished you could have come in on Facebook or Twitter at the beginning when the competitor field looked bare and open? Who would consider you could get all the traffic you ever dreamed of by only spending a few pennies?
Well, that is the case with podcasts currently.
Podcasting is vast, and it is just getting bigger.
Since everyone has a smartphone and access to podcasts, then it makes perfect sense that people are turning to this source of entertainment while they are stuck in traffic or working out.
What this means for you is a tremendous opportunity to give your content the exposure it needs. Whatever your content is, it can be described or talked about, which means it has a place in podcasting.
Create a Course
There are tons of sites like Udemy that allow you to create a class and sell it on their platform.
Granted, this might not be ideal for all content out there, but if it is in any way possible to create a class around your content, do it. The reason is relatively simple: Authority.
When you gain an audience that has signed up to learn from you, then you have become an expert in your field. They will become much more open to what you say since you are the person that speaks with authority on this topic.
If you can leverage this platform, then you can gain a substantial following that will be interested in any bit of content that you produce.
The beauty of this system is that you can create a course one time and it will be available to new students in perpetuity. The one key to keep in mind is that you should always try to make your content as evergreen as possible. This means that any reference that might date the class should be avoided.
Conclusion
Whether your target market is health professionals or app designers, you are likely trying to find new ways for your content to reach new ears.
By opting to explore alternate opportunities other than social media, you will become more likely to enter new markets that could have potentially lower competition. By going against the grain, your business could win in a big way.
