This post was written by Joe Accurso.
Logos are the primary visual component for a company’s overall brand identity. They appear on almost all print-related aspects of the company – stationery, business cards, printed advertisements – and even in websites, social media, and digital advertising.
A logo is the visual identification for your business. And also one of the most memorable aspects of any company.
A yellow, arched M against a red background is McDonalds. An overlapping red and yellow-orange circles is memorable as part of the MasterCard logo. Even a pair of pink lips partially-obscured by trickling cream is seen as part of Kylie Jenner’s Kylie Cosmetics (specifically, her lip kits).
An effective, memorable logo attract customers.
It inspires them to do business with your company. Or at least keep you in mind when they have to make a decision that would involve your company as one of their choices. It also makes you stand out from the rest of the competition due to the uniqueness and remarkability of your logo.
A well-designed logo, then, can contribute to business success. While a logo of lesser quality can imply that the business’ owners are amateurish, which is a turn-off to customers.
If it resembles an existing brand’s way too much, it can also translate to poor management for the customers and drive them away.
However, having a winning logo for your business can sometimes be a tricky job. There can just be way too many mistakes that you can commit at any time.
We’ve all heard of stories where people have protested against logo changes, such as GAP’s change (and eventual reverse). We’ve all read lists of logos that might be a tad too inappropriate in hindsight. Or there might just be logos that are just too boring and desperately need a facelift. And these types of blunders on your business’ logo can be a major game-breaker. They can also incur additional costs for fixing the problem.
But it doesn’t have to be that way.
Your business can achieve the perfect logo that speaks its brand identity.
The kind of image that your company wants to project, and be able to stay in the minds of your consumers (and potential ones as well) – all of which will greatly contribute to the success of your brand. All it takes is a bit of effort and help to start with.
EMedia Creative gives us an info-packed infographic on the 6 steps to a winning logo for your business to make sure that your logo is at the top of its game. Here are their points you need to keep in mind and the points that you will encounter in the infographic:
- Work with an experienced creative design agency
- Choose the right colour palette
- Simplicity is key
- Make sure the logo is in vector file format
- Create a version of your logo optimized for social media
- Make sure the logo is an original design
Learn more about these tips and how you can implement them now: