Logos are the primary visual component for a company’s overall brand identity. They appear on almost all print-related aspects of the company – stationery, business cards, printed advertisements – and even in websites, social media, and digital advertising.
A logo is the visual identification for your business. And also one of the most memorable aspects of any company.
A yellow, arched M against a red background is McDonalds. An overlapping red and yellow-orange circles is memorable as part of the MasterCard logo. Even a pair of pink lips partially-obscured by trickling cream is seen as part of Kylie Jenner’s Kylie Cosmetics (specifically, her lip kits).
An effective, memorable logo attract customers.
It inspires them to do business with your company. Or at least keep you in mind when they have to make a decision that would involve your company as one of their choices. It also makes you stand out from the rest of the competition due to the uniqueness and remarkability of your logo.
A well-designed logo, then, can contribute to business success. While a logo of lesser quality can imply that the business’ owners are amateurish, which is a turn-off to customers.
If it resembles an existing brand’s way too much, it can also translate to poor management for the customers and drive them away.
However, having a winning logo for your business can sometimes be a tricky job. There can just be way too many mistakes that you can commit at any time.
We’ve all heard of stories where people have protested against logo changes, such as GAP’s change (and eventual reverse). We’ve all read lists of logos that might be a tad too inappropriate in hindsight. Or there might just be logos that are just too boring and desperately need a facelift. And these types of blunders on your business’ logo can be a major game-breaker. They can also incur additional costs for fixing the problem.
But it doesn’t have to be that way.
Your business can achieve the perfect logo that speaks its brand identity.
The kind of image that your company wants to project, and be able to stay in the minds of your consumers (and potential ones as well) – all of which will greatly contribute to the success of your brand. All it takes is a bit of effort and help to start with.
EMedia Creative gives us an info-packed infographic on the 6 steps to a winning logo for your business to make sure that your logo is at the top of its game. Here are their points you need to keep in mind and the points that you will encounter in the infographic:
Work with an experienced creative design agency
Choose the right colour palette
Simplicity is key
Make sure the logo is in vector file format
Create a version of your logo optimized for social media
Make sure the logo is an original design
Learn more about these tips and how you can implement them now:
Before I went full-time into blogging, I spent ten years in the financial services industry. Specifically, helping families buy the right type of life insurance.
During my time with a full-time job, I’ve always had different side hustles going on. From freelance writing, Amazon FBA, conversion rate optimization, to website design — there were many projects I pursued outside of work.
How did you start your career in finance?
I got started in finance straight out of college working for my the family insurance business. As I love the financial planning side of things, I choose to specialize in life insurance planning. This led me down the path to obtaining the CFP® Certification.
What made you start blogging?
The Ways to Wealth, which I started in 2016, has been my 5th blog.
The others mostly fizzled out most due to a lack of interest. But, in 2009 I started a personal finance blog called GenYWealth.com (no longer around) that had some success.
The idea GenYwealth.com was to write about what I was learning about studying to take the CFP®. The blog was, by all means, a success. I was able to gain valuable knowledge, pass the CFP® exam, earn some extra money and build up a good community.
I then took this knowledge and started a business blog, which allowed the insurance agency I was working for to generate leads.
I started The Ways to Wealth because my passion is personal finance–from investing to travel hacking, I love the challenge of optimizing my finances.
How was The Ways to Wealth born?
I didn’t have much of a plan for starting The Ways to Wealth when I purchased the domain name.
1) Write high-quality content that Pinners want to click through, read, and share.
2) Pin to my own and high-quality group boards, with a keyword-rich description.
3) Continue to Pin my best pins across my own boards/group boards, ruthlessly eliminating Pins that don’t perform well.
One thing to keep in mind is impressions don’t mean much on Pinterest. What counts are clicks to your website. So, you want to design not for impressions but clicks.
What aspects of the online business are you outsourcing or automating and how?
The first thing I outsourced was Pinterest design. I’ll design about 30-40 pins a month, so this was big time saver for me.
Of course, it took some work to get going. At first, I hired 5 or so people on Fiverr. I found one decent designer but the work quality deteriorated over time.
I then went to Upwork and posted a job for agraphic designer. I found a great team down in Argentina, who I’m very happy with.
I’m currently experimenting with working with a ghostwriter. A few of my latest posts have been transcribed from my recording, with the ghostwriter making sense of it all.
I can compile about 3 posts in 90 minutes, then take another 90 or so minutes to prepare them. Saving me around 3-4 hours per post this way.
What’s your main income stream and why do you think it works for you?
My main source of income for the blog is affiliate revenue. It works because the partners I do have are high-quality businesses, who deliver value and solve real problems. This makes it easy to naturally link to such a partner.
When did you start making more than $10K/month and what was the turning point?
My first month over $10K was in January of 2018. In December of 2017, income was around $3,000 and in July of 2017 around $500. So, it was definitely a jump.
What happened then in January?
First, personal finance is at its peak interest in January.
Second, I had multiple Pins go viral.
Third, in November I started driving traffic via Facebook to the site. So, in January I could take campaigns I’d been fine-tuning for a few weeks and scale them.
How do you balance work and family life?
I have a routine I stick to Monday through Friday.
When inside of my designated working hours, I work. When outside of these hours, I’m not.
This is a lot easier said than done. But the thing important for me is not to take work everywhere I go. This means I don’t have any apps on my phone that are work-related (email, analytics, etc..)
What are you 3 best finance tips for newbies?
Focus on your savings rate. How much you save is the most important decision you’ll make.
Small incremental improvements add up over time. My favorite example is increasing your savings rate 1% every quarter, means you’ll be saving 20% of your income in just 5 years.
Study happiness. Become a student on how to increase your level of happiness. The natural result is you’ll want less overtime, making the game of personal finance a lot easier to win.
What books, blogs or podcasts help you stay motivated along the way of growing an online business?
I read a fair amount to keep fresh ideas in my head.