How to Use Local Links to Boost SEO: A Beginner’s Guide 123

How to Use Local Links to Boost SEO: A Beginner's Guide

This article was written by Derek Iwasiuk, an SEO specialist.

The difference between local links and regular links is that local links are those directing to local sources, such as websites that are particular to a specific city. For example, a content writer in Chicago might have local links from a local Chicago college or other local businesses in Chicago.

In this article, you will learn about local links, their types and how they can help you enhance your business.

The Two Types of Local Links

1. Local Organic Result.

Local organic results are local websites that are listed within organic results of search queries with localized intent.

Let’s say you are searching for “Chicago advocates”. You will have the websites of advocates in Chicago in your results. The “Chicago” in the search query gives local intents.

Local organic results, in general, are generated via conventional web ranking systems and signals: on-page signal along with link signals. Thus, local links can be useful in increasing your rank-standings in local searches.

2. Local Pack Results.

Local pack results come for queries where there is high local intent along with a lot of quality businesses in Google’s database to fill up the local pack.

Results vary between 1 – 3 in a local pack and they are generated by both conventional web ranking signal and also local signals like reviews, and citations. So the more you focus on localizing intent in your website and your content, the more your site will show up in local searches.

Sadly, many websites for local business are not very linkable, without any quality content. Budgetary constraints can be a cause for this. With the strategies that you will read about in this article, you can easily overcome that.

Local Link Building Tips

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1. Citations.

The citation is mentioning your business’ name, address and phone number (NAP) on websites.

Citations include links to your websites, but it is mainly mentioning of NAP information that will pass value inside the algorithm of the local search.

Citations are either Structured or Unstructured in their types. Structured citations are mentions on established business list sites like Yellow pages. Unstructured citations include the mention of your business’ NAP on other sites like blogs, event listings, news websites, etc. A citation is a powerful local link building technique.  

So try to put your business’ NAP in proper business sites as well as a variety other blogs and websites.

Getting listed will result in increasing relevancy signals which are important for your business website to get more visitors. Also, location signals will also be directed to Google.

Don’t overdo it, though. Continued citations will reduce returns.

Just get yourself cited on the top listing websites for your locality (for instance the top 5 sites which are specific to your city). You can get the complete guide for real backlinks from professional experts.

2. Business Association.

It would be easier to get links and some citations for the business associations of your industry. Most businesses have an association in every city, and you should join them.

You can get appropriate signals to Google; generate trustworthy networks which will give a good boost to your business’ local SEO.

The more contacts you have, the more your business will get exposure in different circles.

Join associations where they have member databases with links and citations. Check in advance whether these associations have good rankings on Google.

Also, check the link metrics they follow. If you see these associations have a high rank in Google, and has excellent link metrics and offers lengthy citations and links in their databases, then you must surely join them.

3. Leveraging Old Relationships.

This strategy can be beneficial for local businesses. Businesses cannot work in isolation but have to work with other companies also to some degrees. Thus these relationships can be used to generate links.

You can link the businesses you work with and even ask them to link with yours. Your local SEO will be boosted by a simple trick if you do this.

You can also use relationships with people whom you have current business associations with; you can see them as B2B links. Write testimonials for them. Your partners would be quite happy to receive a testimonial and in return give you a citation on their site.


There are various other tactics to help build local links. The ones that are mentioned in this article will, however, give you a head start if you are just a beginner.

Local links will get your business more credibility and increase your revenue to a great extent. You can visit professional SEO consultants like the one mentioned in this article later. But first you should invest patience and time to build great local links, and soon enough your efforts will give you excellent dividends.

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How I Became a Location Independent Freelance Writer 7

How I Became a Location Independent Freelance Writer

Writing is what I love doing and I managed to turn it into my career. But that wouldn’t have been as enjoyable without having the freedom to work from anywhere and move to my favorite country. So after I became a freelance writer, I also took a few steps to become location independent.

Let me share how that journey looked like for me and maybe inspire you to take the leap and not just become a freelancer but also travel the world or just leave your home country and never look back.

Stage 1: Overcoming The Doubts

I believe all change happens on the inside first. In the case of becoming a freelance writer and a lifestyle designer, you’d first need to do a couple of things related to developing a strong mindset.

To begin with, define what you don’t like about your current lifestyle. Be clear about it and see yourself living a better life some time from now. This vision will also help you realize what you truly desire.

For me, it was freedom and independence but in a specific way.

I mean, I don’t really need to travel the world. It was enough to spend a few weeks in Thailand and to always have the chance to get back to a destination like that if I feel like. But what I truly desired was to leave my home country, Bulgaria, and instead move to the Netherlands.

However, my transformation started many years ago, before I even knew that’s where I wanted to live. First, I wasn’t satisfied with my life back then. I was already in my 20s and I always felt like I wasn’t spending my time right. So something had to be done.

Doubts are scary.

In fact, they are one of the reasons why so many people all over the world never start a business, end a relationship, travel or else.

Once you get through that stage though, you start having hope, you visualize a better life, and you finally take action. And once you take the first step, magical things begin to happen.

For me, that first step was to define my passion (personal development) and combine it with writing, which I simply loved doing and felt like it was the right way to spend my time.

English is just my second language. I had no official degree in what I’m doing. I wasn’t tech-savvy and had no idea how the Internet actually worked.

But the desire for a different life and more meaningful activities was stronger than any lack of knowledge or experience. So I dedicated the 4 years of my life during university to building the foundation of my online business and the lifestyle I enjoy today.

Stage 2: Getting The First Clients

This is How I Became a Top Rated Upwork Freelancer

I began writing, first on my blog (more on that below), then for others. But the magical ingredient here is reading.

I spent a ton of time (still do and probably always will) reading about people who were already living the life I was after. And that changed it all. I overcame all the doubts because I saw all that I wanted was possible. If other people were living like that and they all started from nothing, then it’s just a matter of time till I get there too.

That encouraged me. And my motivation never decreased because of some people I started following consistently and seeing their progress kept me action-oriented too.

It was time to earn my first dollars freelancing.

The good thing about the Internet is that you don’t have to be anyone in order to land your first gig. Once you do, the second one is easier. You just need someone to pay you for your freelance services so you can have confidence in your abilities and improve your skills.

I never thought I’d be able to call myself a freelance writer, not to mention be location independent together with that. But I left the big picture behind for a while and focused on simpler things. Such as:

What can I do today to land my first client?

After researching, I realized there are sites for freelancers where employers post jobs and I can apply to each that seems like a good fit for me. And so I did.

I created my profiles, had low rates (because any money was good money for me then if it was online), and applied for a few jobs. I had no idea what to say exactly so I just went with what felt right.

I introduced myself when pitching clients and told them how I can help them with their project. Rejection here is normal as there’s a ton of competition.

Eventually, someone hired me for a job and I made my first $20 or so.

It was a short and sweet gig and I did a good job. The communication with the client was smooth.

It’s hard to land someone for the first time, especially in my case. On my profile they could see Bulgaria and that English isn’t my native language. Also, that I’m new to the site and have no previous feedback. Basically, not the most trustworthy freelance writer to hire.

But there are new employers to such platforms too and they are ready to hire you as long as you have something to offer them.

So if you want to make money online and eventually turn that into a business, become location independent and work remotely, or just want to do what you love freelancing, then create your profiles on sites like Upwork, Guru, Freelancer and PeoplePerHour and start pitching.

Stage 3: Building a Blog and a Brand

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The 3rd crucial step in my journey to becoming a location independent freelance writer was this blog.

Let’s Reach Success started as a personal blog on self-improvement. But consistency was the key and I seemed to be good at this. It’s because I love writing too of course. It eventually turned into my biggest project and today it’s my portfolio.

There are more than 1600 articles in the archives, a whole book store, proper design (thanks to this premium theme), authority, and a story behind it. Which makes me and Let’s Reach Success kind of a personal brand.

If you haven’t started a site yet, you’re wasting time. Whatever it is that you wanna do online, you need that one platform.

I’ve written a quick guide on how to do that. Check out How to Set Up a WordPress Site on Bluehost. Don’t worry, the technical aspect is easy and I’ve outlined the few simple steps you should take to have your site up and running in less than 30 minutes.

Blogging is a must for every freelance writer. Here’s why:

First, you get to showcase your work. You can write articles all the time and show them to clients. Whenever you want to start writing about a new topic, you’ll simply start covering it on your blog and then provide samples to employers.

You become known as an expert. If you stay consistent and provide unique and quality content frequently, people will know you’re the go-to blogger in the niche. Together with your unique voice and all other things you’re doing on the side, you can build a name for yourself. That means clients will start finding you soon.

Blogging is a learning experience. There’s a lot going on in the archives on my blog. If I go back, I can even see how I’ve grown over the years. Your writing will change too and that’s okay. Your site becomes your biggest project, especially if you’re a writer yourself. Also, it’s thanks to wanting to improve Let’s Reach Success that I’ve learned so much about optimizing content, making money from a blog, and more.

Stage 4: Setting Up an Online Business

Now that you’ve overcome the doubts, have landed your first freelance client, and have your own blog, you can turn that into an online business soon.

First, of course, you’ll need to have some decent income monthly to be a proper location independent freelance writer. Although plenty of people register a company from the beginning and then slowly grow their freelance business.

However, in the beginning, I had no idea what I was doing. I was paying taxes and fees for the freelancing platforms I worked with and that was enough. I wasn’t sure how much more I could make each month.

When I got to a few hundred dollars monthly, though, (which is an amount you can live with back in my home country if you aren’t paying rent), I decided to fix the legal part and register as an independent worker there and start paying my taxes.

Over the next months, I truly believed I’m now a freelance writer earning money from my craft and loved it. Of course, I also wanted to grow, build skills, land better clients, improve my site and see what else I could be doing online.

Stage 5: Choosing Your Ideal Destination and Moving There

amsterdam - the dream location

When I was making $1000/month from my blog and freelance writing services, and because the business was online, I finally felt like I could soon move away and start a new life.

The country I wanted to live in was the Netherlands. I already had friends there and knew it was the place to be for me. So I booked a place in Amsterdam with AirBnB and dedicated these 10 days to finding my new home.

I needed it to be affordable and in a good neighborhood and that’s exactly what I got.

Because I wanted to be there so much and worked hard for it, there hasn’t been a day since I moved that I didn’t wake up with a smile on my face.

That’s one of the main aspects of lifestyle design. Doing work you love and making just enough to be able to live the way you like.

Of course, Amsterdam isn’t cheap so I had to limit my expenses and change things.

Stage 6: Living The Location Independent Lifestyle

I did some traveling too. Spending 5 weeks in Thailand cost me a lot in terms of money (although it could have been cheaper too but I didn’t prepare well) and focus. But it’s safe to say these weeks have been the craziest and most adventurous ones in my life.

I might go back there, but that’s not necessary. I love my daily life too and don’t need an escape from that. The important thing about being a location independent freelance writer is that you have to enjoy the freedom of being where you are. And if you earned your chance to get there, it tastes even better.

Stage 7:  Mastering Working Remotely and From Home

Location independence and freelancing aren’t for everyone as it’s not easy, there are sacrifices to be made and plenty of challenges. One of them is getting distracted and not doing focused work on a daily basis.

One thing I did right though was to build some good productivity habits and eliminate procrastination and distractions early on. In fact, that was when I started making my first money as a freelance writer.

It’s nice to imagine how you can live and work from anywhere 6 months from now. But if you don’t build the discipline in advance and learn how to structure your day so you can do your best work, you won’t make it.

Here are some things that can help:

My Best Productivity Principles

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Stage 8: Growing The Freelance Writing Business

My focus is on increasing my income now. I got to over $3500. These come from sponsored posts here on Let’s Reach Success and freelance writing for clients.

I’m working on other things too such as increasing book sales and building systems to earn passive income from affiliate marketing. But these don’t come naturally to me so it takes time.

So that’s how I became a location independent freelance writer and how you can do the same.

Here are the exact steps I took to become a location independent freelance writer: