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If you are a job seeker, businessperson, an agency or an employer without a presence on LinkedIn, then it’s time to be found there.

Having a well-crafted LinkedIn profile description means that you are visible and your profile shows up every time on a related search. Remember, you are not alone on LinkedIn; hence you need to stand out from the crowd.

Maximizing the benefits of a great LinkedIn profile is crucial for professionals aiming to establish a strong online presence. Utilizing tools like a LinkedIn post scheduler allows individuals to strategically share content and maintain a consistent presence on the platform, enhancing visibility among their network.

By optimizing their profiles and leveraging scheduling tools, individuals can effectively showcase their expertise, build connections, and stay actively engaged in the professional community on LinkedIn.

If you are competing with candidates who you share the same qualifications with, then your profile needs to be visible more than your competitor by using the LinkedIn search optimization in order to grab the attention of recruiters.

Today, LinkedIn is estimated to have 562 million total numbers of users and 260 million active monthly users which shows that the popularity of this platform is increasing rapidly from the previous statistics.

In fact, most recruiters and hiring managers are turning to LinkedIn to hire candidates who meet their job specifications. This shows the significance of having a winning profile description. The good thing is that LinkedIn is not only a job-seeking platform but is also a professional networking platform.

But having seen the statistics above, how do you make your profile stand out from the competition?

Don’t worry because you have come to the right page. In this blog post, we’ve shared seven writing hacks to create a winning LinkedIn profile description to help you achieve career success and land your dream job.

Without much ado, let’s get rolling.

1. Fill in Every Detail of Your Profile

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Having a detailed profile gives you a good chance of being found by hiring managers and recruiters.

Ensure to fill out all the important sections of your profile. These sections include:

  • Skills
  • Work experience and more

Recruiters and hiring managers will be attracted to your profile if you have included all the necessary information. In fact, an incomplete profile shows that you do not meet the expectations of a potential recruiter and this tells them not to proceed further to read what’s in your profile but to navigate away.

This will diminish your chances of landing your dream job and exceeding in your career.

Thankfully, LinkedIn shows the percentage of the completeness of your profile to help you know how much you need to add to make it 100% complete.

2. Upload a Professional Photo

Your photo speaks it all and it is an important thing that must not miss in your LinkedIn profiles.

LinkedIn is a virtual network where a recruiter can only connect with you through your profile photo.

Remember, unlike other platforms such as Instagram, Facebook, and others where you can use a selfie; this is not the case with LinkedIn. Here, you need a correct and professional photo of yours.

A LinkedIn profile with a formal and professional photo is more likely to be viewed by people.  

This takes you closer to the doors of your dream job. So if you are still using that photo you took when on a night out with friends, then it’s time to change it.

Also, your LinkedIn photo should not be the one you uploaded 10 years ago and it should not contain funny backgrounds.

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3. Publicize Your Profile

We assume you are a job seeker. Unless you are using the platform for other things, there is no reason to make your profile private.

In any case, who will bother to contact you if you’ve shown on your profile that you are not open to being contacted or inquired about your qualifications?

After creating your LinkedIn profile, make it public so that recruiters, hiring managers and other people in your connection can know that you are open to contact. Making it private means you are hiding something and this is a red flag to others.

4. Keep Your Profile Up-to-Date

When was your last time to update your profile? It’s shocking that even after learning some new skills, working on a new company and getting some job promotions, your profile still shows the information of the time when you created it.

Always keep your profile updated with the latest developments in your career, whether it’s a new skill you learned or a change in career, include it.

In this case, you will need to write both your past and your current role.

Maybe you have worked for 3 companies since you created your profile or you took a different role in the same company. Include all that in your profile.

This is the best way to help a recruiter who wishes to know more about your employment history.

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5. Craft  a Captivating Headline

Your headline is another thing potential recruiters will see after your photo. It is an important section to help them notice your profile.

You need to keep it compelling with relevant details to your qualifications and job function as well as industry.

You need to keep your headline specific to you since some recruiters will find your profile on search engines.

Search engines capture some few details about your profile and these include the headline and the summary. So make it stand out.  

6. Write a Captivating Summary

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This is your unique selling point, the section where you write brief information about your entire profile information.

It should tell the recruiter what to expect when scrolling down your profile, highlighting fields, career education, and awards.

Although people have been arguing about whether to write in the first-person or third-person narrative, the best way is to choose a narrative and be consistent with it.

Do not mix first-person and third-person voices as this will show that you are not attentive to detail. Also, focus on relevant details about yourself and avoid confusing people who visit your profile.

7. Make a Custom URL

When you create your LinkedIn profile, your URL is displayed with a combination of texts and numbers.

When you leave it that way, it does not look appealing and so you need to customize it. You may decide to put your name on the URL so that it looks like this This way, it looks appealing.

To customize your LinkedIn profile URL, you need to go to the Settings menu and then head to the Privacy section; you will see the Edit your public profile section where you can personalize the URL of your profile accordingly.


Using the above 7 hacks, you will be able to create a winning LinkedIn profile description.

Remember, you should aim at making you potential recruiters and hiring managers to see you as an expert in what you do. This does not only apply to job seekers, but also business people and employers as well.

Note that you need to be honest in what you include in your profile by avoiding lies. Ensure all the information you include represents you and is relevant and correct.

About The Author

Scott Matthews is a professional content writer at . Scott`s biggest passion is blogging and travelling. He regularly takes part in different career growth conferences and contributes to different websites.